6 Personal Brand Tips Gauranteed to Make You More $$$

August 21, 2014

Copyright 2014 DealerOn, Inc.

www.DealerOn.com

§  Digital Dealer Website Excellence Award Overall Winner

– an unprecedented 6 Years in a Row!

§  2012 & 2013 DrivingSales Top-Rated Website Provider

§  Google Adwords Certified Partner

§  More Dataium Monthly ASI Winners than

all others combined

§  DealerOn’s website customers have a

documented lead increase of 200%

If you’re not a DealerOn customer and would like to double your leads, send an email to [email protected].

Renee Stuart Certified Professional Coach Certified Personal Brand Strategist Reputation Revenue

[email protected]

503.310.9263

www.facebook.com/ReputationRevenue

www.twitter.com/SayMyName2

TODAY’S PRESENTER


•  If you have ques>ons during the presenta>on, please submit them using the “Ques>ons” feature

•  Ques>ons will be answered at the end of the webinar

• A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar as an On-‐Demand Webinar

SEND IN YOUR QUESTIONS


After today’s presentation, be the first one to answer a simple question

and you could be winning this prize! Stay tuned!

PRIZE ALERT


Three (3) of you lucky webinar attendees will win a 360 Personal Brand discovery session with Renee Stuart (value $297)


AFTER THE SHOW

After the webinar, please fill out our survey for a chance to win a Google prize!

August 21, 2014


Ø Define Personal Branding

Ø Position Yourself For Long Lasting Success

Ø Monetize Your Reputation

Ø Question & Answer Session

TODAY’S OBJECTIVES


What is Personal Branding?


Frequently asked

Ø  It is what others will feel & remember about YOU.

Ø  It is how you are recognized by the people in your community/market place.

Ø  It is YOUR unique promise of value.

Ø  It is what is TRUE, GENUINE & REAL about YOU.


Tweet now > @Saymyname 2

Car People, YOU are the platform! #DealerOnWebby


•  Words

•  Interests

•  Causes

•  Connections

•  Overall Tone

Building Materials Required

Verbal communication coexists alongside non-verbal communication, which can affect people's perceptions and exchanges in subtle but significant ways. 7% Word – 38% Tone – 55% Body Language



How authentic is your platform?

Are you showing up consistently?

Have you humanized your brand?

POLL QUESTION




Leave a mark that will differentiate YOU in your market! #DealerOnWebby


•  Be Intentional

•  Talk to Your Audience

•  Show Your Personality

•  Include Your Personal

Values

•  Ask for Feedback

We ALL Have A Branding Iron






92% of consumers report that earned media – such as word of mouth and recommendations from friends & family are the leading influence on their purchase behavior ~ Nielson Report


Can your audience relate to what you are saying?

Are all of your actions/behaviors honoring you?

Are YOU soliciting feedback?

POLL QUESTION




A persons name is to that person the sweetest and most important sound in any language! #DealerOnWebby


•  Dude

•  Bro

•  Gentleman

•  Friend

•  Honey

•  Ma’am

•  Miss

•  Lovely Lady


•  Use your full name

•  Avoid using nicknames, unless

it is your identifier

•  High risk using OEM as your

brand identifier

•  Complete the name field in

your profile with your name

ONLY

When Building Your Personal Brand




www.facebook.com/CoachReneeStuart


www.facebook.com/ReputationRevenue


Does your personal profile include your contact information?

Does your personal network know who you are, what you do & where you work?

Are you engaging with the fans on your dealerships social sites?



No one has your face but YOU. It pays to be recognizably unique! #DealerOnWebby


•  No Faceless Avatar

•  No Logos

•  No Buildings

•  Avoid Full Body Shots

•  Yes, use Props

•  First consider if the

prop is relevant





@KevinFrye1 #FryeStrong

POLL QUESTION




Car People, use the words you want others to use to describe YOU! #DealerOnWebby


You say to your customer: I become energized while presenting “_______” product: I have studied the “_______” features, and based on what you have shared with me, I trust you are going to feel the same way too! They describe YOU as: High energy – Educated/Informed – Listens – Trusting - Connected


#Car People #Leadership #Personal Branding

#Gratitude #Blackhawks #Proud Dad

#Truth #Kick Ass #Thursday Golf

Identify The Personal Brand



Meet your customers where they are at. Put your evidence manual online #DealerOnWebby


•  What do you want people to

SEE?


THINK?


SAY?


DO?

People Are Googling YOU!




Have you showcased your best professional self?

Does your online evidence connect you to your interests & causes?

Do you have enough equity in your personal brand to sustain an economic downturn?

Ø Position yourself where your customers are

Ø Be clear, consistent & constant

Ø Offer only what is true, genuine & real

Ø It pay$ to be recognizably unique

TAKE AWAYS


www.DealerOn.com

Be the first one to answer a simple question

and you will win this prize!

PRIZE ALERT


Three (3) of you lucky webinar attendees will win a 360 Personal Brand discovery session with Renee Stuart (value $297)

A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar

CONTACT INFORMATION


Renee Stuart Certified Professional Coach Certified Personal Brand Strategist Reputation Revenue renee@reputa>onrevenue.com 503.310.9263 www.facebook.com/Reputa>onRevenue www.twiRer.com/SayMyName2


AFTER THE SHOW

After the webinar, please fill out our survey for a chance to win a Google prize!

Paul Caldwell

Partner Moore & Scarry Advertising

CuFng through the AdverJsing Bullsh!t -‐ What REALLY Works

Thursday, August 28, 2014

12pm EST / 9am PST

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6 Personal Brand Tips Gauranteed to Make You More $$$