2. www.position2.com | 650 618 8900 Position 2, Inc. DEFENDING
your BRAND 3. www.position2.com | 650 618 8900 Position 2, Inc. A
LOT is said online about your brand 4. www.position2.com | 650 618
8900 Position 2, Inc. How far can you go to defend everything that
is said about your brand? 5. www.position2.com | 650 618 8900
Position 2, Inc. How can you ensure a foolproof branding strategy?
6. www.position2.com | 650 618 8900 Position 2, Inc. 40% businesses
measure the success of their externally facing social media
activities by brand reputation enhancement or social reach 7.
www.position2.com | 650 618 8900 Position 2, Inc. BE SOCIAL SAVVY!
8. www.position2.com | 650 618 8900 Position 2, Inc. Employ a good
social listening tool to learn about what conversations involve
you, your competitors and your brand keywords 66% companies track
their brand using social listening tools 9. www.position2.com | 650
618 8900 Position 2, Inc. Weed out the negative not by denying, but
by accepting and correcting the situation 10. www.position2.com |
650 618 8900 Position 2, Inc. Key points for a brand defense
strategy 11. www.position2.com | 650 618 8900 Position 2, Inc.
Listening Based Strategy 12. www.position2.com | 650 618 8900
Position 2, Inc. Increase Focus on Customer-centric Content 13.
www.position2.com | 650 618 8900 Position 2, Inc. Fallout of the
Rising Importance of Defending your Brand 14. www.position2.com |
650 618 8900 Position 2, Inc. Reasons for Importance of Brand
Defense 15. www.position2.com | 650 618 8900 Position 2, Inc.
Businesses can no longer control their reputation 16.
www.position2.com | 650 618 8900 Position 2, Inc. When stuff is
said, your CEOs reputation is also at stake. 87% respondents of a
survey said that they consider the CEOs reputation as an important
part of a companys reputation 17. www.position2.com | 650 618 8900
Position 2, Inc. Constant monitoring of social channels 18.
www.position2.com | 650 618 8900 Position 2, Inc. SO ARE YOU SOCIAL
READY? 19. www.position2.com | 650 618 8900 Position 2, Inc. US: +1
(650) 353-4574 [email protected] www.position2.com Contact us for
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