5 Tips to build your Brand Community

I’m part of the people who believe that the world will dramatically change within the next

9 years…

…Or rather part of the ones who believe that we can remarkably change it within the next 9

years

When technology changes the way we communicate, it changes society.

A new generation is born connected through social media

This generation has new values…

COMMUNITY

TRANSPARENCY

SUSTAINABILITY

AVAILABILITY

…and uses new services.Without ads!

!?

In the future, some type of goods will be financed, produced and delivered by collective communities

So what’s the future of marketing?

5 tips to build your brand in today’s fast paced world

5

#1KNOW YOURDIGITAL SELF

Be loyal to your Brand Values


Define your Social Personality Profile


Occupy the digital space#1

KNOW YOURDIGITAL SELF

Occupy the digital space#1

KNOW YOURDIGITAL SELF

#2EMBRACE

TECHNOLOGY

#2EMBRACE

TECHNOLOGY

Study Social Media Platforms

#2EMBRACE

TECHNOLOGY

#2EMBRACE

TECHNOLOGY

YouTube Channel

Define your Content Strategy

#3GROW A

COMMUNITY

Influence matters

#3GROW A

COMMUNITY

Reach out to new audiences

#3GROW A

COMMUNITY

#3GROW A

COMMUNITYIconosquare example:Tools for Instagramers

#4 ENGAGE WITH

RELEVANT CONTENT

#4 ENGAGE WITH

RELEVANT CONTENT

Content is king (entertain, educate, inspire)

George AAA

#4 ENGAGE WITH

RELEVANT CONTENT

Create stories that are to be expressed through every possible connection.

#4 ENGAGE WITH

RELEVANT CONTENT

Elements of content that move freely amongst themselves but do not become separate stories.

Our stories must remain connected.

#4 ENGAGE WITH

RELEVANT CONTENT

#4 ENGAGE WITH

RELEVANT CONTENT

Engage at the speed of conversation

#5 CO-CREATE

AND REWARD

#5 CO-CREATE

AND REWARD

#5 CO-CREATE

AND REWARD

#5 CO-CREATE

AND REWARD

Spiced Mocha Latte Remixed

#5 CO-CREATE

AND REWARD

Leverage your community tobuild things together

#5 CO-CREATE

AND REWARD

#4 ENGAGE WITH

RELEVANT CONTENT

#3GROW A

COMMUNITY

#2EMBRACE

TECHNOLOGY


HOW DOES YOUR BRAND BENEFIT TO A LOT OF PEOPLE ?

@scualis

[email protected]

Pascal Andrés Reymond, Moscow, 12/2015

Marketing

5 Tips to build your Brand Community