Updated 2/15/12

Top RAV4 Advantages Over Escape

� UpgRAdE VAlUE pAckAgE QT This EVP is a great way to get more RAV4 for less than you might expect. It’s like getting a mid-grade model for closer to base-grade money.

•low step-up price At MSRP, EVP QT has $2,150 of options for only $1,145. The step-up from base package QV is only $995, a great value with no Escape equivalent.

• Improved audio RAV4 audio now comes with standard Bluetooth™ technology, including audio streaming capability not found on Escape.

•Entune™ RAV4 Limited offers Display Audio with Navigation and Entune, for advanced infotainment capabilities not available on Escape.

� ROOmy InTERIOR A small SUV is handy for the room, versatility and capability it gives the owner. RAV4 simply is more functional than Escape.

•more room for passengers and cargo RAV4 has more cubic feet of interior room for both people and cargo.

•comfortable seating room Front- and rear-seat passengers enjoy more head room and leg room.

•Ease of additional cargo access RAV4 features one-touch fold-flat second-row seating, which Escape can’t equal. Simply pull a lever and lower the second-row seat backs when additional cargo space is needed.

� BUIlT fOR ThE ROAd While RAV4 is designed to be comfortable and maneuverable, it doesn’t forget consumers need peace of mind in inclement weather conditions.

•four-wheel disc brakes RAV4 uses a sophisticated four-wheel disc brake system. Escape uses a rear drum brake setup.

•cargo tie-downs It may sound simple, but without RAV4’s tie-downs, Escape makes it harder to secure cargo.

•Traction advantages A limited-slip differential for 2WD models and a four-wheel-drive “Lock” feature for 4WD models are traction advantages Escape doesn’t have.

� TOyOTA VAlUE RAV4 is more than a features list. It’s also the value and confidence behind the Toyota name, as recognized by independent outside organizations like IntelliChoice.

•“Smartchoice” winner 2012 RAV4 was named a SmartChoice winner in two categories, which is two categories more than 2012 Escape won.

•lower cost of ownership 2011 RAV4 has a lower predicted five-year cost of ownership compared with 2011 Escape. This could mean thousands more dollars in your pocket over the years.

Escape has been a big seller for Ford, but it’s on its way out. There’s an all-new 2013 model expected to be released sometime in the spring of 2012. Still, you can expect shoppers to cross-shop Ford dealers for closeout deals on the current model.

For 2012, the RAV4 value story is even more compelling. Toyota has increased the discount to almost 50% on Upgrade Value Package QT, creating an even better value for the consumer. So even though Escape is on closeout, RAV4 can be a tremendous value.

2012 RAV4 vs. 2012 Ford Escape

february 2012

Look inside for detailed info about this summary, important safety information and disclaimers.

Over Escape

� UpgRAdE VAlUE pA pA p ckAgE QTThis EVP is a great way to get more RAV4 for less

2012 Ford Escape XLT

new 2013 model expected to be released sometime in the spring of 2012. Still, you can expect shoppers to cross-shop Ford dealers for closeout deals on the

For 2012, the RAV4 value story is even more compelling. Toyota has increased the discount to almost 50% on Upgrade Value Package QT, creating an even better value for the consumer. So even though Escape is on closeout, RAV4 can

2011 RAV4 with Upgrade Value Package QT shown

20I2 RAV4 vs. 20I2 FORD ESCAPE

2

Escape has three mainstream models, each of which can be had with front-wheel drive or four-wheel drive. Escape also has two hybrid models. Of special note: RAV4 with the new Upgrade Value Package QT goes head-to-head with Escape XLT. Here are some of the major features of each Escape grade.

XlSEngine

2.5L 16-valve DOHC 4-cylinder

Transmission

5-speed manual

Drivelines

Front-wheel driveFour-wheel drive

Standard Features

Dual-stage front airbags

Side curtain airbags

Front seat-mounted side airbags

Anti-lock brakes

Traction control

Stability control

Split-folding rear seat

Air conditioning

Cruise control

Power windows, mirrors and door locks

Trip computer

Restricted driving mode

Tilt steering column

Rear hatch with flip-up glass

AM/FM/CD/MP3/AUX audio system with four speakers

16-inch alloy wheels

Compare to

RAV4 grade

limitedThe Limited differs from the XLT by adding

Standard Features

Ambient lighting

Ford SYNC™

Leather-trimmed seating

Compare to

RAV4 limited

ford Escape at a glance

XlT

The XLT differs from the XLS by adding

Transmission

6-speed automatic

Standard Features

Automatic headlamps

Auto-dimming rearview mirror

Compass and outside-temperature gauge

Fog lamps

Leather-wrapped steering wheel

6-way power-adjustable driver’s seat

Privacy glass

Satellite radio with six-month subscription

Compare to

RAV4 with Upgrade Value package QT

2012 Ford Escape XLT

20I2 RAV4 vs. 20I2 FORD ESCAPE

3

RAV4 AdvantagesA Closer Look

3

� UpgRAdE VAlUE pAckAgE QT

Low step-up price

Upgrade Value Package QT contains popular features like alloy wheels and a moonroof, all for an unbeatable step-up price of $995 MSRP compared with Value Package QV. For TFS lease customers, it could be an added cost roughly equivalent to a movie ticket per month. Escape doesn’t offer a similar package.

RAV4 grade

UVP QT contents at MSRP $2,150

UVP discount ($1,005)

UVP QT MSRP $1,145

UVP QT MSRP $1,145

EVP QV MSRP $150

Step-up price $995

RAV4

Improved audio

All RAV4 models now feature updated audio head units including Bluetooth® wireless technology, USB input, steering-wheel-mounted controls and more. Excape doesn’t include the audio streaming found in RAV4 with QT.

RAV4 with EVP QT

Escape

Audio streaming Included Available

Display audio with Navigation and entune

RAV4 Limited with Navigation Value Package QZ comes standard with navigation and infotainment features that go beyond Escape’s SYNC® offerings.

RAV4 Limited with QZ (Entune)1

Escape (Ford SYNC)

Bing (for POI search) √ Audio Only

iHeartRadio √ -

MovieTickets.com* √ -

OpenTable* √ -

PANDORA®* √ -

Fuel prices √ -

Sports scores √ Audio Only

Stock quotes √ Audio Only

Traffic √ Audio Only

Weather √ Audio Only

*Scheduled to be available in Spring 2012Escape

20I2 RAV4 vs. 20I2 FORD ESCAPE

4

RAV4 AdvantagesA Closer Look

� ROOmy InTERIOR

More room for passengers and cargo

One of the things that makes small SUVs so appealing is their room, and RAV4 simply has more of it. And RAV4 also boasts one-touch fold-flat second-row seats for added convenience.

RAV4 Escape

Passenger volume (cu. ft.) 108.2 99.5

Cargo volume (cu. ft.)2 36.4 29.2

Max. cargo volume (cu. ft.)2 73.0 67.2

One-touch fold-flat 2nd row Standard Not available

Comfortable seating room

RAV4’s extra passenger volume translates into more room for front- and second-row passengers. Taller drivers especially will appreciate RAV4’s extra front head- and leg room.

RAV4 Escape

Front Leg room (in.) 41.8 41.6

Front Head room (in.)3 40.8 40.4

Front Shoulder Room (in.) 57.1 56.6

Front Hip Room (in.) 53.8 53.3

Rear Leg room (in.) 38.3 35.6

Rear Head room (in.) 39.7 39.2

Rear Hip Room (in.) 52.4 49.1

One-touch second row

RAV4 second-row seats fold flat with one touch of levers located in the rear. And RAV4 has available third-row seating, too. Escape doesn’t measure up.

RAV4 Escape

Second-row seat one-touch fold-flat seat levers

Standard Not available

Maximum available seating

7 (RAV4 and Limited grades)

5

RAV4

Escape

20I2 RAV4 vs. 20I2 FORD ESCAPE

55

� BUIlT fOR ThE ROAd

four-wheel disc brakes

RAV4 uses a confidence-inspiring four-wheel disc brake system. Escape travels a different road, using a rear drum brake setup instead.

Traction advantages

RAV4 4WD goes beyond the typical four-wheel-drive traction system and adds a four-wheel-drive “Lock” feature for driving in bad weather.

RAV4 Escape

Front Brakes Disc Disc

Rear Brakes Disc Drum

Cargo tie-downs

In a vehicle designed to be flexible and take on many roles, tie-downs are a small item that can return big convenience when carrying cargo.

RAV4 Escape

Cargo tie-downs Standard Not available

RAV4 4WD Escape 4WD

4WD selectable “Lock” feature

Standard Not available

Tilt and telescoping steering wheel

RAV4’s steering wheel adjusts for reach and height. The Escape steering wheel only adjusts for height, and that could limit the driver’s ability to find a comfortable position.

RAV4 Escape

Tilt steering-wheel adjustment

Standard Standard

Telescoping steering-wheel adjustment

Standard Not available

5

� TOyOTA VAlUE

IntelliChoice “SmartChoice” winner

IntelliChoice named 2012 RAV4 a SmartChoice winner for Retained Value and Maintenance Costs.4 This is further confirmation of Toyota’s sterling reputation for value. Escape did not win any IntelliChoice awards.

Lower cost of ownership

The cost of car ownership starts with the purchase price, but also includes depreciation, financing, insurance, fuel, maintenance, repairs and more. IntelliChoice predicts that over five years of ownership, 2012 RAV4 will save thousands compared with Escape.5

RAV4 AdvantagesA Closer Look

1 Always be sure to obey traffic regulations, maintain awareness of your surroundings and all road and traffic conditions. Select Entune apps use a large amount of data and you are responsible for all data charges. Apps and services vary by phone and carrier. Not all apps and data services are available initially. Apps identified by ™ or ® are trademarks or registered trademarks of their respective companies and cannot be used without permission. See toyota.com/entune for the latest information regarding apps and service. 2 Cargo and load capacity limited by weight and distribution. 3 RAV4 without available moonroof. 4 2012 IntelliChoice, www.IntelliChoice.com; Crossover/Wagon, 4-cyl. models only. Based on 2012 model year study. 5 www.IntelliChoice.com. Researched 02/12.

Bluetooth® is registered trademark of the Bluetooth SIG.

©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

348

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For more information about RAV4, check out the RAV4 sections in eSource and Pocket Source.

Feature

2009

2010

elusive Blue Metallic

Available

Discontinued

FeatureS & BeneFitS

10raV4

96

2 0 1 0 r A v 4 i t o y o t A e s o u r C e B o o K

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

Typical Toyota value Thanks to its experience in the compact SUV segment, RAV4

has a solid foundation and a good hold of what consumers are

looking for. This means owners get more of what matters and

less of the frills, all for a price that makes sense. Loaded with

standard features and utility, RAV4 outshines the competition.

Choice of powertrains, features and amenities

RAV4 offers 3 trim levels: RAV4, Sport and Limited, and the

choice between a spirited 4-cylinder or punchy V6. RAV4 offers

a navigation system†, JBL® premium audio system, Bluetooth®†

technology, backup camera† and many more upscale features.

outstanding safety features RAV4 comes with an impressive list of safety features to help

protect occupants and cargo alike. In addition to 6 standard

airbags† and front active headrests†, RAV4 comes standard

Toyota’s Star Safety System™, which includes Anti-lock Braking

System, Electronic Brake-force Distribution, Vehicle Stability

Control†, Traction Control, and Brake Assist†.

2009 raV4One of the first entries into the compact SUV segment, RAV4 benefits from years of experience compared to the competition. Already in stride, RAV4 offers impeccable on-road performance and interior comfort with the benefits of higher ground clearance and enhanced utility compared to a car.

What’S neW For 2010

1

23

4

5

5 reaSonS to BuY a raV4nimble, efficient and athletic 4-wheel independent suspension and electric power steering

give RAV4 nimble footwork and a super-tight 34.8-ft. turning

circle – great for urban maneuvers. Combined with an estimated

22/28/24 mpg (city/hwy/combined 2WD)*, RAV4 is perfectly

suited for your customers’ urban adventures.Surprising SUV capability Don’t be fooled by RAV4’s smaller size; it still offers optional

electronic on-demand 4WD with lock function, Hill-start Assist

Control† and Downhill Assist Control†, not to mention 3500 lbs.

of towing capacity†. RAV4 isn’t done there – it offers an optional

50/50 Split & Stow 3rd-row™ seat for 7-passenger seating and

up to 73 cu. ft. of cargo capacity†.

*2010 EPA MPG Estimates. Actual mileage will vary.

RAV4 Limited V6 4WD shown with available moonroof

Welcome to raV4

1010raraV4V4raraV4rara

2009 raV4raV4raOne of the first entries into the compact SUV segment, RAV4 benefits from years of experience compared to the competition. Already in stride, RAV4 offers impeccable on-road performance and interior comfort with the benefits of higher ground clearance and enhanced utility compared to a car.

111 5 reaSonS to BuY a Y a Y raV4raV4ra

nimble, efficient and athletic4-wheel independent suspension and electric power stee

give RAV4 nimble footwork and a super-tight 34.8-ft. turni

circle – great for urban maneuvers. Combined with an estimated

22/28/24 mpg (city/hwy/combined 2WD)*, RAV4 is perfectly

suited for your customers’ urban adventures.

2 0 1 0 r A v 4 i t o y o tt o y o t

S” Section For imPortant additional inFormation on thiS

or 2010

Surprising SUV capabilityDon’t be fooled by RAV4’s smaller size; it still offers optiona

electronic on-demand 4WD with lock function, Hill-start A

Control† and Downhill Assist Control†, not to mention 3500 lbs.

of towing capacity†. RAV4 isn’t done there – it offers an optional

50/50 Split & Stow 3rd-row™ seat for 7-passenger seating and

up to 73 cu. ft. of cargo capacity†.

*2010 EPA MPG Estimates. Actual mileage will vary.

T O Y O T A p O c k e T S O U R c e

RA 110 r

av4

2010 rav4

in THis secTiOn

• 2010 rav4

1

• mODels & cOlOrs 3

• FeaTures

4

• OPTiOns & PacKages 11

• sPeciFicaTiOns 14

• cOmPeTiTive

cOmParisOn 17

inin TH TH• •

• •

• •

• •

• •

• •

WHaT’s neW FOr 2010

• tonneau cover now available for raV4 and sport {tc}

• Backup monitor† now available for raV4 {Bc}

• JBl® am/Fm/mp3 with 6-disc cd changer, nine speakers in

seven locations and hands-free phone capability and music

streaming via Bluetooth®† wireless technology now available

for limited (included with {qX})

• sport appearance package no longer requires {dJ} or {qX}

• sport appearance package now includes choice of audio

from {dJ}, {eJ}, {nV} or {std}

• discontinued exterior color:

- Elusive Blue Metallic

5 Reasons To Buy a RaV4

nimble, efficient and athletic

surprising suV capability

typical toyota value

choice in powertrains, features and amenities

outstanding safety features

12345

Look for this icon and red typeface to easily identify neW

features or changes for 2010.

† Please see “Cautions” section in the back of this book for important information on this feature.

For hands-on feature comparisons, be sure to watch the Edge Live videos on eShowroom.

Log onto www.Toyota-eShowroom.com, then click “Resources.”

Select Edge Series. View and/or print this document—as well as any Edge or Hot Sheet from the University of Toyota.

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