Updated 2/15/12

Top RAV4 Advantages Over Forester

february 2012

Subaru is no stranger to the all-wheel-drive compact-car market. It has been building small, light, all-weather vehicles for decades. However, Subarus have tended to be traditional passenger cars with added traction. The most recent Forester is a step in the SUV direction, but it still looks a bit like a traditional wagon.

RAV4 has real SUV characteristics Forester can’t match, but the big story is that Toyota has increased the value of its Upgrade Value Package QT. With its discount increased to almost 50% for 2012, QT is an unbeatable value and an appealing way to get mid-grade equipment for closer to base-grade price.

2012 RAV4 vs. 2012 Subaru Forester

•Ease of additional cargo access RAV4 features one-touch fold-flat second-row seating, which Forester can’t equal. Simply pull a lever and lower the second-row seat backs when additional cargo space is needed.

� PRAcTicAl DRiVing ADVAnTAgEs Compact SUVs spend most of their time on road, but they need to be ready for weekend adventures. RAV4 covers both bases better than Forester.

•Four-wheel drive with a “lock” feature For people who need four-wheel drive, RAV4 doesn’t skimp. There’s four-wheel traction control plus a 4WD “Lock” features for super-slippery surfaces.

•longer wheelbase For on-road driving, a longer wheelbase and wider track give RAV4 a nice, planted feel. Forester has a shorter, narrower chassis.

� TOyOTA VAluE Toyota has a golden reputation for value, and RAV4 is a great example why. There’s evidence that RAV4 costs less to own and maintain than Forester.

•“smartchoice” winner 2012 RAV4 was named a SmartChoice winner in two categories, which is two categories more than 2012 Forester won.

•lower cost of ownership 2011 RAV4 has a lower predicted five-year cost of ownership compared with 2011 Forester. This could mean thousands more dollars in your pocket over the years.

Look inside for detailed info about this summary, important safety information and disclaimers.

Subaru is no stranger to the all-wheel-drive compact-car market. It has been building small, light, all-weather vehicles for decades. However, Subarus have tended to be traditional passenger cars with added traction. The most recent Forester is a step in

Toyota has increased the value of its Upgrade Value Package QT. With its discount increased to almost 50% for 2012, QT is an unbeatable value and an appealing way

2012 RAV4 vs. 2012 Subaru Forester

2011 RAV4 with Upgrade Value Package QT shown

2012 Subaru Forester 2.5X Premium

� uPgRADE VAluE PAckAgE QT This EVP is a great way to get more RAV4 for less than you might expect. It’s like getting a mid-grade model for closer to base-grade money.

•low step-up price At MSRP, QT has $2,150 of options for only $1,145. The step-up from base package QV is only $995, a great value with no Forester equivalent.

•Full-size spare tire QT includes 17-inch wheels (as does Forester), but RAV4 enhances it with a full-size spare instead of Forester’s compact spare.

•Entune™ RAV4 Limited offers Display Audio with Naviga-tion and Entune, for advanced infotainment capabilities not available on Forester.

� usEFulnEss AnD uTiliTy ADVAnTAgEs Utility is an SUV’s middle name, and because RAV4 was designed as a small SUV from the start, it has lots of useful advantages compared with Forester.

•More cabin space RAV4 has more overall interior room, so there’s more space in which to stretch out.

•More cargo capacity With the second-row seat up or folded, RAV4 offers more space for cargo and gear.

2012 Subaru Forester 2.5X Premium

� uPgRADE VAluE PAckAgE QTThis EVP is a great way to get more RAV4 for less than you might expect. It’s like getting a mid-grade

20I2 RAV4 vs. 20I2 SUBARU FORESTER

2

Forester offers four grades of 2.5X: base, Premium, Limited and Touring. Of special note: RAV4 with the new Upgrade Value Package QT goes head-to-head with Forester 2.5X Premium. Premium and Touring are offered with the turbo engine; these models are called 2.5XT.

2.5X

Engine

2.5L 16-valve DOHC flat-4

Transmissions

5-speed manual4-speed automatic

Driveline

All-wheel drive

Standard features

Anti-lock braking

Brake assistance

Electronic Brake-force Distribution

Traction control

Stability control

Driver and front passenger dual-stage airbags

Driver and front passenger seat-mounted side airbags

Side curtain airbags

Front active headrests

Air conditioning

Power windows, mirrors and locks

Keyless entry

Cruise control

Tilt steering column

60/40 split-folding rear seatback

AM/FM/CD/MP3/WMA audio system with 4 speakers

16” steel wheels

Compare to

RAV4 grade

2.5X Premium

The 2.5X Premium differs from the 2.5X by adding:

Steering-wheel-mounted audio controls

Streaming audio capability

Wireless phone capability

Tilt and telescoping steering column

Roof rails

Privacy glass

Panoramic moonroof

17” alloy wheels

Compare to

RAV4 with upgrade Value Package QT

subaru Forester at a glance

2.5X limited

The 2.5X Limited differs from the 2.5X Premium by adding:

Transmission

4-speed automatic

Standard Features

AM/FM/CD/MP3/WMA audio system with 6 speakers

8-way-adjustable power driver’s seat

Automatic climate control

Heated front seats

Leather-trimmed upholstery

Compare to

RAV4 limited

new Upgrade Value Package QT goes head-to-head with Forester 2.5X Premium. Premium and Touring are offered

2012 Subaru Forester 2.5X Premium

20I2 RAV4 vs. 20I2 SUBARU FORESTER

3

2.5XT Premium

The 2.5XT Premium differs from the 2.5X Premium by adding:

Engine

Turbocharged 2.5L 16-valve DOHC flat-4 engine

Transmission

4-speed automatic

Standard Features

Hood scoop

Rear spoiler

Compare to

RAV4 V6 with upgrade Value Package QT

2.5XT Touring

The 2.5XT Touring differs from the 2.5XT Premium by adding:

Heated front seats

Leather-trimmed seating

Leather-trimmed steering wheel and shift knob

Dual-zone automatic climate control

Audio system with 7 speakers

HID low beam headlights

Heated front wiper park

Backup camera

Compare to

RAV4 limited V6

2.5X Touring

The 2.5X Touring differs from the 2.5X Limited by adding:

Dual-zone automatic climate control

Audio system with 7 speakers

Backup camera

HID low-beam headlights

Sideview mirrors with turn indicators

Compare to

RAV4 limited

subaru Forester at a glance

2.5X Touring

2012 Subaru Forester 2.5X Premium

20I2 RAV4 vs. 20I2 SUBARU FORESTER

4

RAV4 AdvantagesA Closer Look

� uPgRADE VAluE PAckAgE QT

4

� usEFulnEss & uTiliTy ADVAnTAgEs

More cabin space

RAV4 has more overall interior room for passenger comfort than Forester.

RAV4 Forester

Passenger Volume (cu.ft.)

108.22 102.1

Maximum cargo volume (cu.ft.)

73.0 63.0

One-touch second row

RAV4 second-row seats fold flat with one touch of levers located in the rear. And RAV4 has available third-row seating, too. Forester doesn’t measure up.

RAV4 Forester

One-touch second-row seats

Standard Not available

Maximum available seating

7 (RAV4 and Limited grades)

5

Low step-up price

Upgrade Value Package QT contains popular features like alloy wheels and a moonroof, all for an unbeatable step-up price of $995 MSRP compared with Value Package QV. For TFS lease customers, it could be an added cost roughly equivalent to a movie ticket per month.

RAV4 grade

UVP QT contents at MSRP $2,150

UVP discount ($1,005)

UVP QT MSRP $1,145

UVP QT MSRP $1,145

EVP QV MSRP $150

Step-up price $995

RAV4

full-size spare tire

RAV4 with EVP QT matches Forester in having stylish 17-inch wheels. However, RAV4 pulls ahead by also including a full-size spare tire, whereas Forester supplies only a compact spare.

RAV4 with EVP QT

Forester 2.5X Premium

Wheel size 17 inch 17 inch

Spare tire type Full size Compact

entune

RAV4 Limited offers Entune, which integrates popular mobile apps and services with RAV41. Forester doesn’t offer any comparable system.

RAV4 Limited Forester

Mobile apps Available Not available

Data services Available Not available

Forester

20I2 RAV4 vs. 20I2 SUBARU FORESTER

5

� PRAcTicAl DRiVing ADVAnTAgEs

four-wheel drive with a “Lock” feature

For people who need four-wheel drive, RAV4 doesn’t skimp. There’s four-wheel traction control plus a 4WD “Lock” feature for super-slippery surfaces. Forester only provides “Lock” with manual transmission.

RAV4 4WD AT with Upgrade Value Package QT

Forester 2.5X Premium AWD AT

4-wheel traction control

Standard Standard

4WD selectable “Lock” feature

Standard Not available

Longer wheelbase

For on-road driving, a longer wheelbase and wider track give RAV4 a nice, planted feel. Forester has a shorter, narrower chassis and smaller footprint on the road.

RAV4 with Upgrade Value Package

Forester 2.5X Premium

Wheelbase (in.) 104.7 103.0

Track, f/r (in.) 61.4/61.4 60.2/60.2

RAV4’s 4WD “Lock” button can provide steadier grip on super-slippery surfaces. Forester lacks a driver-selectable “Lock” feature.

� TOyOTA VAluE

IntelliChoice “SmartChoice” winner

IntelliChoice named 2012 RAV4 a SmartChoice winner for Retained Value and Maintenance Costs.3 This is further confirmation of Toyota’s sterling reputation for value. Forester did not win any IntelliChoice awards for 2012.

Lower cost of ownership

The cost of car ownership starts with the purchase price but also includes depreciation, financing, insurance, fuel, maintenance, repairs and more. IntelliChoice predicts that over five years of ownership, RAV4 will save thousands compared with Forester (based on 2011 data,the most recent available).4

RAV4 AdvantagesA Closer Look

1 Always be sure to obey traffic regulations, maintain awareness of your surroundings and all road and traffic conditions. Select Entune apps use a large amount of data and you are responsible for all data charges. Apps and services vary by phone and carrier. Not all apps and data services are available initially. Apps identified by ™ or ® are trademarks or registered trademarks of their respective companies and cannot be used without permission. See toyota.com/entune for the latest information regarding apps and service. 2 RAV4 without moonroof. 3 2012 IntelliChoice, www.IntelliChoice.com; Crossover/Wagon, 4-cyl. models only. Based on 2012 model year study. 4 www.IntelliChoice.com. Researched 02/12.

©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

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For more information about RAV4, check out the RAV4 sections in eSource and Pocket Source.

Feature

2009

2010

elusive Blue Metallic

Available

Discontinued

FeatureS & BeneFitS

10raV4

96

2 0 1 0 r A v 4 i t o y o t A e s o u r C e B o o K

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

Typical Toyota value Thanks to its experience in the compact SUV segment, RAV4

has a solid foundation and a good hold of what consumers are

looking for. This means owners get more of what matters and

less of the frills, all for a price that makes sense. Loaded with

standard features and utility, RAV4 outshines the competition.

Choice of powertrains, features and amenities

RAV4 offers 3 trim levels: RAV4, Sport and Limited, and the

choice between a spirited 4-cylinder or punchy V6. RAV4 offers

a navigation system†, JBL® premium audio system, Bluetooth®†

technology, backup camera† and many more upscale features.

outstanding safety features RAV4 comes with an impressive list of safety features to help

protect occupants and cargo alike. In addition to 6 standard

airbags† and front active headrests†, RAV4 comes standard

Toyota’s Star Safety System™, which includes Anti-lock Braking

System, Electronic Brake-force Distribution, Vehicle Stability

Control†, Traction Control, and Brake Assist†.

2009 raV4One of the first entries into the compact SUV segment, RAV4 benefits from years of experience compared to the competition. Already in stride, RAV4 offers impeccable on-road performance and interior comfort with the benefits of higher ground clearance and enhanced utility compared to a car.

What’S neW For 2010

1

23

4

5

5 reaSonS to BuY a raV4nimble, efficient and athletic 4-wheel independent suspension and electric power steering

give RAV4 nimble footwork and a super-tight 34.8-ft. turning

circle – great for urban maneuvers. Combined with an estimated

22/28/24 mpg (city/hwy/combined 2WD)*, RAV4 is perfectly

suited for your customers’ urban adventures.Surprising SUV capability Don’t be fooled by RAV4’s smaller size; it still offers optional

electronic on-demand 4WD with lock function, Hill-start Assist

Control† and Downhill Assist Control†, not to mention 3500 lbs.

of towing capacity†. RAV4 isn’t done there – it offers an optional

50/50 Split & Stow 3rd-row™ seat for 7-passenger seating and

up to 73 cu. ft. of cargo capacity†.

*2010 EPA MPG Estimates. Actual mileage will vary.

RAV4 Limited V6 4WD shown with available moonroof

Welcome to raV4

1010raraV4V4raraV4rara

2009 raV4raV4raOne of the first entries into the compact SUV segment, RAV4 benefits from years of experience compared to the competition. Already in stride, RAV4 offers impeccable on-road performance and interior comfort with the benefits of higher ground clearance and enhanced utility compared to a car.

111 5 reaSonS to BuY a Y a Y raV4raV4ra

nimble, efficient and athletic4-wheel independent suspension and electric power stee

give RAV4 nimble footwork and a super-tight 34.8-ft. turni

circle – great for urban maneuvers. Combined with an estimated

22/28/24 mpg (city/hwy/combined 2WD)*, RAV4 is perfectly

suited for your customers’ urban adventures.

2 0 1 0 r A v 4 i t o y o tt o y o t

S” Section For imPortant additional inFormation on thiS

or 2010

Surprising SUV capabilityDon’t be fooled by RAV4’s smaller size; it still offers optiona

electronic on-demand 4WD with lock function, Hill-start A

Control† and Downhill Assist Control†, not to mention 3500 lbs.

of towing capacity†. RAV4 isn’t done there – it offers an optional

50/50 Split & Stow 3rd-row™ seat for 7-passenger seating and

up to 73 cu. ft. of cargo capacity†.

*2010 EPA MPG Estimates. Actual mileage will vary.

T O Y O T A p O c k e T S O U R c e

RA 1

10 rav4

2010 rav4

in THis secTiOn

• 2010 rav4

1

• mODels & cOlOrs 3

• FeaTures

4

• OPTiOns & PacKages 11

• sPeciFicaTiOns 14

• cOmPeTiTive

cOmParisOn 17

inin TH TH• •

• •

• •

• •

• •

• •

WHaT’s neW FOr 2010

• tonneau cover now available for raV4 and sport {tc}

• Backup monitor† now available for raV4 {Bc}

• JBl® am/Fm/mp3 with 6-disc cd changer, nine speakers in

seven locations and hands-free phone capability and music

streaming via Bluetooth®† wireless technology now available

for limited (included with {qX})

• sport appearance package no longer requires {dJ} or {qX}

• sport appearance package now includes choice of audio

from {dJ}, {eJ}, {nV} or {std}

• discontinued exterior color:

- Elusive Blue Metallic

5 Reasons To Buy a RaV4

nimble, efficient and athletic

surprising suV capability

typical toyota value

choice in powertrains, features and amenities

outstanding safety features

12345

Look for this icon and red typeface to easily identify neW

features or changes for 2010.

† Please see “Cautions” section in the back of this book for important information on this feature.

For hands-on feature comparisons, be sure to watch the Edge Live videos on eShowroom.

Log onto www.Toyota-eShowroom.com, then click “Resources.”

Select Edge Series. View and/or print this document—as well as any Edge or Hot Sheet from the University of Toyota.

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