BY COLLEEN SEDGWICKSTUDENT NO E0498336

Knowing what photomedia is and how it is used in various industries, you will now explore its possible usage in your own workplace and professional life by presenting at least three (3) possible uses (in 200 words) supported by references to online articles and websites. Include this in your portfolio for final submission.Complete the above challenge and then click LINK 5 to upload.

30529a Progress Challenge 01

Exploring Photomedia

AdvertisingPhotographers and Photomedia artists are often em-

ployed or comissioned by various corporations, often

to sell a product or service – so the purpose is com-

mercial. One example is on page 9 in my e-book1 – an

ad for Diet Coke2. Another is Erik Johanssen – whose

works were comissioned by Ikea and the Swedish Can-

cer Council3.

1 Open Colleges (2013):  ‘1.1: Exploring Photo-media’ in CUV50311 Diploma of Graphic Design – Stock Code 30529a (Work with Photomedia in Creative Prac-tice), page 92 Ibid - Source:  http://trendsbreaker.com/fash-ion-photography-diet-coke/3 Johansson, E (2015): Commissioned Works in http://www.erikjohanssonphoto.com/commissioned/

Journalism - Newspapers and MagazinesMany photographers use their work to express their

concern on various social issues.   An example is this

collection of black and white compositions taken by

Indigenous people that were displayed in the National

Gallery of Australia4.  These photographs may also get

syndicated in newspapers and magazines, particularly

photographs of a political or cultural nature.  

4 National Gallery of Australia (2015): Aboriginal and Torres Strait Islander Art – Photomedia in http://nga.gov.au/COLLECTIONS/ATSI/GALLERY.cfm?DISPLAY-GAL=18B

Fine ArtsMany of the HSC (Year 12) graduates who excel in Art,

often have their works on display at the Art Gallery

of NSW, and may pursue a career in photography and

other related fiedls.  Having your work on display in a

museum is one way to get a foot in the door5.  For in-

stance, another artist takes panoramic photographs

of the Australian outback and the pictures can still

have a rather profound psychological effect on the

viewer as it had with the photographer himself6.

5 Art Gallery of NSW (2011): Inside Art Express, http://www.artgallery.nsw.gov.au/insideartexpress/2011/alex_hemmings/?model=expressive-forms-all6 Art Gallery of NSW (2013): Inside Art Express, http://www.artgallery.nsw.gov.au/insideartexpress/2013/alistair_hill-lees/?model=expressive-forms-all

30529a Progress Challenge 02

Photomedia Immersion

Having been introduced to photomedia approaches and some photomedia examples by different artists in various industries, begin the process of creating your own photomedia

work for this course through immersion.

Based on the subject, genre or approach you want to experiment on, present two (2) case studies of still image-based photomedia projects by individual artists and add them to your

portfolio with documentation and proper referencing (approximately 500 words).

These projects must be based on the delivery of still images and be created using tools and technologies that are accessible to you.

Your documentation for each of the two (2) projects should include analysis of their brief. These details include:

• the objective

• the target audience

• the timeline or schedule

• the development and milestone stages

• the delivery and output requirements

• summary of the creative approach the artist used

• summary and description of the technical approach, tools and technologies the artist employed.

Complete the above challenge and then click LINK 8 to upload.

Case Study 1 – Erik Johansson

I just love his work and approach1. He was orginaally born in Sweden but has worked in Germany and now the Czeck Republic2.His clients (target audience) are many and varied. They include Adobe, National Geographic, Volvo, Google, Microsoft, Barncancer Fonden, Horn-bach, and Aishti. So, they include major organisations. However, these works are also available as individual prints which you can purchase3.The timeline or schedule can vary according to whether he makes images for specific clients (where there are tighter deadlines to adhere to) or for noone in particular (these can take up to a year to create).The development and milestone stages are as follows: a sketch, photo shoots at the locations, model making (and painting), loading the imag-es onto the computer, then compositing (on Photoshop). This is for his composition for 'Landfall'4 (where there is a house on the edge of a cliff, but instead of the rock face, there is actually grass growing like on normal ground)5.Technologies he uses include a Hasselbad H5D camera system, a Mac Book Pro 15-inch and self-made PC, an Eizo colour monitor and Adobe Photoshop CC 2015 and Lightroom. He uses his own images.

1 Johansson, E (2015): Erik Johansson Photography, http://www.erikjohanssonphoto.com/2 Ibid, http://www.erikjohanssonphoto.com/about/3 InPrint (2015): Art Prints by Erik Johansson, http://www.inprnt.com/gallery/erikjohansson/4 Op cit, Landfall, http://www.erikjohanssonphoto.com/land-fall/5 Op cit, ‘Behind the Scenes for Landfall’ in http://www.erikjo-hanssonphoto.com/behind-the-scenes and https://youtu.be/8fP3A-Jl6eLk

Illustration 1: 2014 (c) Erik Johanssen: Landfall

Case Study 2 – Arno Raffael Minkkinen

I found out about this photographer on Bored Panda1, via Facebook: For the past 40 years, he had taken photographs of himself naked in various land-scapes and in black and white. However, you won't see many full-frontal pic-tures, most of these consist of body parts which have become part of the landscapes he photographs. The target audiences usually include art galleries and their patriots, and peo-ple who buy copies of his prints. His work is also available through Amazon2.The development and milestone stages are as follows: go out to the location, take clothes off, set viewfinder and timer, get into position, take photo, get out of position and location, go into dark room and develop photos ready for display. The timeline or schedule can vary according to how long it takes to do the work, especially when it comes to going out to some of the remote lo-cations he travels to.He says he doesn't use Photoshop or any other photo-editing software (in fact, he was creating the compositions long before Photoshop was available) – just what appears to be on the viewfinder of the camera. The technologies used include the timer on the camera (and a case of being able to get into his position in enough time to create the shot), and a long cable release bulb (which he throws out of the way in time to get the shot). He then uses the traditional dark room techniques to process and develop the prints.

1 Dovas (2015): Photographer Uses His Own Nude Body to Create Surreal Worlds, in Bored Panda, http://www.boredpanda.com/self-por-trait-photography-landscape-surreal-arno-rafael-minkkinen2 Amazon (2015): Books by Arno Rafael Minkkinen in http://www.amazon.com/Arno-Rafael-Minkkinen/e/B000APQZOU/ref=as_li_ss_tl?_encoding=UTF8&camp=1789&creative=390957&link-Code=ur2&tag=vilofjoy-20&linkId=7GC77UK4BOH3QKEI

Illustration 2: 2007 • Le Bouquet d'Arbres • Malmo Castle Prison, Malmo, Sweden

30529a – Progress Challenge 03

Production Blog

Take the first step towards creating your own photomedia project through exploring and developing ideas. To aid you in this process, create your own production blog through the numerous channels available in the web and the ones suggested in this course. Use this site to organise, document, reflect and share elements of your development processes. Use this site to also get useful feedback, reviews and discussions as your project pro-gresses and finalises.Share your page with the professional online communities, artists’circles, your friends and work colleagues.Take a screenshot of the blog you created and share this together with your blog link in your portfolio. Provide a brief description on the audience and people you want to share this with.Complete the above challenge and then click LINK 16 to upload.Click LINK 17 to discuss your work with other students on the forum.

This is the link to my 'production' blog: http://sedgieart.blogspot.com.au/. I had this blog up since early this year, when I started Study Period 1 of the Diploma Course. I am now up to Study Period 2, Module 2 – Work with Photo-media. However, I haven't put up any works with this topic just yet. However, this screenshot should give you an idea as to how it should look. About this post:This post is done for the purposes of this excercise - It’s like I am blogging about my own blog, and this post is about this post.  Hahaha!!!  How funny is this!!!However, I had uploaded and submitted my this progress challenge as a PDF (portable document file) to the class forum for everyone else’s perusal.  And that was my answer at the time.

30529a – Progress Challenge 04 Design Elements

To showcase your ability to use your camera both technically and creatively, represent five (5) of the design principles covered by photographing objects in your immediate envi-ronment using your digital camera. These objects can be anything you see (plants, rocks, household items, structures, etc). For example, you can choose to represent the design principle of repetition by photographing a basket of oranges, emphasising the repeating patterns and shapes of the fruit. Use this exercise as a way for you to explore and ex-periment features and photographic techniques using your camera. Place each of these five (5) images in your portfolio, properly labelled based on the design principle they rep-resent and provide a brief overview of each image (50 words per image). Complete the above challenge and then click LINK 19 to upload.

Five design principles or elements (well, seven, to be exact) of my images (Top to bottom).

1. Colour: Yellow orchid, Royal North Shore Hospital (St Leonards, NSW), 2011,

Nokia mobile phone (bottom left)

2. Rule of thirds: Pidgeonhouse Mountain, 2012 (Taken with Olympus FE 320) - fore-

ground, midground and background are in ‘thirds (3rd row, 2nd from Left)

3. Light and texture: Close-up of furry toy, Lane Cove (NSW), 2014, Olympus VG 165

4. Space and Depth: View from my balcony, Lane Cove (NSW), 2009, Olympus FE 280

5. Repetition: Terracotta Warriors, X’ian (China), 2009, Olympus FE-320

6. Contrast: Fiery sunrise, Lane Cove (NSW), 2010, Olympus FE 320

7. Lines and shapes: Diamond pattern, 2011, Melbourne (Vic), Olympus FE 320

30529a – Progress Challenge 05 Image Editing

Take three (3) photographs with different themes and subjects and use image edit-ing tools as a way for you to enhance both the intended purpose of the image and the design elements within them (for example, rule-of-thirds and colour). Consider this activity as a way for you to experiment and explore effects and features of your image editing software.For each of these photographs, lay out both the original images and the edited ones side-by-side in your portfolio to provide a beforeand-after view of your attempts. Properly label them and provide a brief overview of the image editing processes you used for each image and how they were able to capture your desired effect and goals for each photograph.Complete the above challenge and then click LINK 21 to upload.

For image #1, I did a basic cropping and straightening – the difference is only slight

with the straightening, however, I applied the rule-of-thirds principle to this image so

it is not quite as dominated by the background, and let the mid-ground (which forms

part of the skyline or horizon) to stand out a bit more.

For the next image, I did a perspective crop. This was followed by the clone-stamp tool

to fill in the gaps near the edges, and then a warp (under the free transormation) was

used to create a wave-like effect (though hopefully not bad enough to make the viewer

sea-sick).

For the final image, I used three different techniques to transform my flower. I created

a Black and White adjustment layer for the black and white background. This was then

followed by a mask/shape layer, various blend modes (including a rainbow gradient,

drop shadow, satin, bevel and emboss), and then a posterise filter for the final result.

30529a – Progress Challenge 06 Image Compositing

Using at least five (5) different images you personally photographed, create a totally

new image with a specific theme or subject in mind using your image editing software.

Use this activity as a way for you to not only experiment and explore your image editing

software, but also to explore different photographic techniques and design principles

Lay out your final image together with five (5) photographs that served as elements for

this exercise on your portfolio. Provide a brief description of your creative objectives

for this exercise, as well as the tools you used (100 words).

Complete the above challenge and then click LINK 23 to upload.

Click LINK 24 to discuss your work with other students on the forum.

The composition consists of 5 images – the blood red sky, one of my eyes, the Sydney

Opera House, and two sea creatures (a ray and a cuttlefish). The initial snap shots were

taken on an Olympus digital camera while the eye was taken on an iPod touch.

With Photoshop, I cropped the sky so just the clouds were there. I used the marquee

tool to cut out the eye and the pen tool for the other images. The stylise filter was used

for the Opera House and the cuttlefish inverted. I warped the sea creatures – making the

ray jump out like a dolphin and the cuttlefish look like it's 'photobombing' the picture. I

then experimented with some filters to achieve a surreal effect (Fresco for the oil paint-

ed look and half-tone so it looks like it's in the papers).

I named the final composition 'Reclaiming the Harbour' with the sea creatures reclaim-

ing Sydney Harbour as their own. Meanwhile, my 'eye in the sky' is watching it all unfold,

like God would.

30529a – Progress Challenge 07Refining Ideas

Your production blog offers a great medium for you to refine your ideas to develop

them into solid concepts for your project. It also allows you to share them with col-

leagues and other photo-media artists for feedback and suggestions.

Share this iterative process in your portfolio by laying out three (3) screen grabs of

blog entries you posted and shared that feature this refinement and experimenta-

tion process. If there are useful and constructive responses and comments to these

posts by colleagues, quote them in the portfolio as well. Offer a brief description of

the three (3) blog entries you chose (100 words).

Complete the above challenge and then click LINK 33 to upload.

Just a few notes on these screenshots – they are my blog entries for two images I

did for this progress challenge. Yes, more experimentation with layers, blend modes,

drop shadows, filters and my new favourite tool with Photoshop – the 'Puppet Warp'

(which I used to tweak the sea in Sydney Harbour and the toilet water). These tech-

niques can be seen on the next page

The next few pages feature the art history brushes

As the below screen shots are quite small, it is best to can read more about it in my

blog. (http://sedgieart.blogspot.com.au

Progress Challenge 08: Project Brief (Sea Life Aquarium)

Target Audience• Primary audience (client): Sea Life Melbourne Aquarium or Sydney

(Darling Harbour1). • Secondary audience: customers/visitors to an Aquarium;• Stakeholders (Government Departments, NGO'S who would work

with Sea Life, like the NSW Department of Agriculture and Fisher-ies2).

Objectives• Design poster promoting shark conservation3 and education4: for

instance - a poster aimed at altering the public perception of sharks.• Timeline or Schedule (Design process)• Research 'facts' and evidence (done), Establishing project requirements (what I have to do to capture those images), brain storming and mind mapping, mood boards, drafting ideas (thumbnails), image compositing and experimentation; • refining the concept (getting feedback); final concepts (adding texts

to images).• Development and Milestone Stages• Capture image(s) – travel to location (already achieved);• Organise and composit image(s) – have already done so through ex-

perimenting and my 'production blog' (see Progress Challenge 07)

1 Sydney Aquarium (2015): Darling Harbour, https://www.sydneyaquarium.com.au/ - for the purposes of this assignment, I used this place as an example; my images aren’t exclusive-ly for Sea Life2 Department of Primary Industries (2015): Fishing and Aquaculture - Sharks, http://www.dpi.nsw.gov.au/fisheries/info/sharks3 Sea Life Trust (2014): No Shark Cull, http://www.sealifetrust.org.au/cause-view/asd-fasd-asdfasdf4 Sea Life Trust (2014): Public Education About Shark, http://www.sealifetrust.org.au/cause-view/rethinking-public-education-sharks;

• Create Poster layout, add text and images• Final presentationDescription of style, look & creative direction of the piece• Again, it would depend upon the goals of the client or primary target

audience: For instance, the goal of Sea Life Trust would be to edu-cate the public about the species they are doing their bit to protect – would an infographic of shark populations (photographs) be useful in this case. I want it to be similar to this5.

Materials, equipment, technologies• Hardware: Olympus digital camera – for capturing images; Comput-

er: Dell Optiplex 780 to process pictures and design documents• Software: For photoimaging: Photoshop and/or Lightroom (Adobe);

in the past (before I had the Adobe Creative Cloud) I used Roxio Pho-tosuite (which I had prior to starting the Diploma course); For my poster design: InDesign

Delivery and Output requirements• Travel to location (done that);• Achieve milestone stages;• Choose images for layout;• Depending on what output they want – RGB (for on screen), CMYK

(for print);

5 Department of Primary Industries (2015): Tips to Reduce Your Risk of Shark Attack in http://www.dpi.nsw.gov.au/fisheries/info/sharks/tips-to-reduce-your-risk-of-shark-attack; see also ‘Shark Smart Brochure: http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0017/304415/SharkSmart-brochure.pdf)

Progress Challenge 09: Safety Plan

My safety plan will include:1. Being aware of and abiding by the potential hazards

• Setting up of equipment – cameras and computers;

• Photographing subjects (including taking 'selfies');

• Electrical; chemical; manual handling; light; ergonomic; psychological; con-

fined spaces; online safety;

• Know what to do when an incident or accident occurs;

2. Abiding by copyrights, intellectual property and moral rights;

• Know what to do if one of those rights has been infringed upon.

• Know how to attribute a picture (or anything else) correctly.

The Copyright Council of Australia1 defines 'moral rights' as:... the rights individual creators have in relation to copyright works or films they have

created. Moral rights are separate from the “economic rights” of the copyright owner.

The creator of a work, who holds moral rights, is not necessarily the owner of copyright

in the work2.

Creators have three moral rights. These are the right: 1. to be attributed (or credited) for their work;

2. not to have their work falsely attributed; and

3. not to have their work treated in a derogatory way.

1 Australian Copyright Council (2015): Find an Answer in http://www.copyright.org.au/acc_prod/ACC/Home/ACC/Home.aspx?hkey=24823bbe-5416-41b0-b9b1-0f5f6672fc312 Australian Copyright Council (2015): Find an Answer in http://www.copyright.org.au/acc_prod/ACC/Home/ACC/Home.aspx?hkey=24823bbe-5416-41b0-b9b1-0f5f6672fc31

!

Progress Challenge 10: Milestone Stages

Milestone stages are what I am up to exactly.The Milestone Stages (of designing and compositing) include:1. Concept art and moodboards - done;2. Sketches and mockups - no sketches or thumbnails just yet, I more

or less just put a few elements together3. Aquisition stage - done (when I went down to Melbourne)4. Layout and draft stages - done5. Refinement stages - done (did a few alterations to my pics)6. Prefinal stages - in the process right now (awaiting feedback from

classmates, colleagues and others)7. Final stages (submitting work) - not yet.

Progress Challenge 11 - Output, finalisation and Presentation

I decided to do a Hammerhead shark on a t-shirt. The dimensions for this image are 278 x 313 mm, and the file is 173 KB (kilobytes) which makes it easy to upload and make available online. I saved most of my files as PNG (Portable Network Graphics) – you don't get the compression or pixellation like you do for JPEGs. The colour profiles are RGB for online viewing and CMYK for print1. If I am printing on fabric (as I am for a t-shirt), CMYK is recommended2.The next screenshot shows what could be done for other products or outputs (pic-tured here include postcards, pens, mousepads and coffee mugs), as well as printing and other associated costs (shipping, for instance).1 DP Best Flow (2015): Colour Space and Colour Profiles, in http://www.dpbestflow.org/color/color-space-and-color-profiles2 Vistprint (2015): ‘Upload Help: RGB vs CMYK’; http://www.vistaprint.com.au/vp/ns/propath/UploadResources.aspx?selectedTab=0&pfid=372&pf_id=372#DocumentSize

Progress Challenge 11: Continued (Mockups)

Progress Challenge 12 - Sharing My Project With Others

Alongside Blogger, I have made my images available in Google+1 and Facebook2.In addition, I have posted my work up to LinkedIn3 and its subsidary, SlideShare4.

1 Sedgwick, C (2015): Col Sedgo, https://plus.google.com/+ColSedgo/posts,2 Sedgwick, C (2015): Colleen Sedgwick on Facebook, https://www.facebook.com/media/set/?set=a.1081149281917419.1073741862.277379758961046&type=3; Sedgie Art (2015): Sedgie Art on Facebook, https://www.facebook.com/SedgieArt/)3 Sedgwick, C (2015): Colleen Sedgwick on LinkedIn, https://au.linkedin.com/in/colleen-sedgwick-51a0315b4 Sedgwick, C (2015): Colleen Sedgwick on SlideShare, http://www.slideshare.net/ColleenSedgwick

Progress Challenge 12 - Continued

Progress Challenge 13 - Reflections On My Development Process

In short, I believe I have improved significantly with my technical knowledge of Photoshop. Upon starting this module, I was going mad trying to work things out despite going over the notes and tutorials repeatedly. Is it possible that I might be starting to get the gist of things in this area? I am still finding it difficult to gain feedback from other people: despite uploading and sharing my works on Facebook, Google+, Blogger and the Open Space student forum, not many people have clicked on the 'Like' button. So far, I have had more luck with SlideShare, with more people viewing my recent projects, thus in-dicating range of potential stakeholders, clients and employers worldwide. The analytics show many different market segments according to country1, profession, industry2 and the like (see screenshots on next page).This should give me an insight as to who is inter-ested in what I do: noone has yet remarked on my work, but with further probing and questioning (through surveys), I may be able to tap into peo-ple's interests more. In turn, that would make it easier for me to refine my work and deliver more effectively to my target markets.

1 http://www.slideshare.net/insight#summa-ry/55323592/%3Frange%3D1m2 https://www.linkedin.com/today/post/author/posts#stats?trk=mp-reader-h

Progress Challenge 14 - Reflections on my Final Project

So far, this is what I have achieved (and not) as of 11/21/15:Objectives:• Technical objectives – yes; • Planned response from client and audience – not yetTarget audiences:• Suitability – conservative images (like in Checkpoint C) for a broader markets; radical ones for

more 'niche' markets • Reaction – none yet.Time line/schedule• I hope to finish this project, Checkpoint D (written out, uploaded/shared) by tomorrow. I am now

up to this final Project Challenge, so I think I'm doing okay.Development (milestone) stages• Except for my thumbnails (which I skipped) and getting feedback, I have achieved most of these.Description of the style, look and creative direction of the piece• Hopefully 'yes' – I think my Hammerhead t-shirt looks pretty gnarly.Materials, equipment and technologies• I have a fairly basic digital camera and an iPod Touch – which work. My computer and software

are up to date.The delivery and output requirements• I was able to upload my PNG files (often considered acceptable for upload and printing) though

they can be a bit small for some print jobs.Safety plan• OH&S: Wanting to get things done quickly means sitting at the computer for a long time, but I

have taken breaks when needed. • Ethics: unless I have been told otherwise, I presume I've complied with all legal and ethical obliga-

tions like Copyright, correctly attributing others' work or cultural sensitivity.

References

• Amazon (2015): Books by Arno Rafael Minkkinen in http://www.amazon.com/Arno-Rafael-Minkkinen/e/B000APQZOU/ref=as_li_ss_tl?_encoding=UTF8&camp=1789&creative=390957&link-Code=ur2&tag=vilofjoy-20&linkId=7GC77UK4BOH3QKEI

• Art Gallery of NSW (2011): Inside Art Express, http://www.artgallery.nsw.gov.au/insideartexpress/2011/alex_hemmings/?model=expressive-forms-all• Art Gallery of NSW (2013): Inside Art Express, http://www.artgallery.nsw.gov.au/insideartexpress/2013/alistair_hill-lees/?model=expressive-forms-all• Australian Copyright Council (2015): Find an Answer in http://www.copyright.org.au/acc_prod/ACC/Home/ACC/Home.aspx?hkey=24823bbe-5416-41b0-b9b1-0f5f6672fc31• Australian Copyright Council (2015): Find an Answer in http://www.copyright.org.au/acc_prod/ACC/Home/ACC/Home.aspx?hkey=24823bbe-5416-41b0-b9b1-0f5f6672fc31• Department of Primary Industries (2015): Fishing and Aquaculture - Sharks, http://www.dpi.nsw.gov.au/fisheries/info/sharks• Department of Primary Industries (2015): Tips to Reduce Your Risk of Shark Attack in http://www.dpi.nsw.gov.au/fisheries/info/sharks/tips-to-reduce-your-risk-of-shark-attack; see also ‘Shark

Smart Brochure: http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0017/304415/SharkSmart-brochure.pdf)• Dovas (2015): Photographer Uses His Own Nude Body to Create Surreal Worlds, in Bored Panda, http://www.boredpanda.com/self-portrait-photography-landscape-surreal-arno-rafael-minkkinen• DP Best Flow (2015): Colour Space and Colour Profiles, in http://www.dpbestflow.org/color/color-space-and-color-profiles• InPrint (2015): Art Prints by Erik Johansson, http://www.inprnt.com/gallery/erikjohansson/• Johansson, E (2015): ‘Behind the Scenes for Landfall’ in http://www.erikjohanssonphoto.com/behind-the-scenes • Johansson, E (2015): Commissioned Works in http://www.erikjohanssonphoto.com/commissioned/• Johansson, E (2015): Erik Johansson Photography, http://www.erikjohanssonphoto.com/• Johansson, E (2015): http://www.erikjohanssonphoto.com/about/• Johansson, E (2015): https://youtu.be/8fP3AJl6eLk • Johansson, E (2015): Landfall, http://www.erikjohanssonphoto.com/landfall/• National Gallery of Australia (2015): Aboriginal and Torres Strait Islander Art – Photomedia in http://nga.gov.au/COLLECTIONS/ATSI/GALLERY.cfm?DISPLAYGAL=18B• Open Colleges (2013): ‘1.1: Exploring Photomedia’ in CUV50311 Diploma of Graphic Design – Stock Code 30529a (Work with Photomedia in Creative Practice), page 9; see also Trendbreaker -

Source: http://trendsbreaker.com/fashion-photography-diet-coke/• Sea Life Trust (2014): No Shark Cull, http://www.sealifetrust.org.au/cause-view/asdfasd-asdfasdf• Sea Life Trust (2014): Public Education About Shark, http://www.sealifetrust.org.au/cause-view/rethinking-public-education-sharks;• Sedgwick, C (2015): Col Sedgo, https://plus.google.com/+ColSedgo/posts,• Sedgwick, C (2015): Colleen Sedgwick on Facebook, https://www.facebook.com/media/set/?set=a.1081149281917419.1073741862.277379758961046&type=3; Sedgie Art (2015):

Sedgie Art on Facebook, https://www.facebook.com/SedgieArt/)• Sedgwick, C (2015): Colleen Sedgwick on LinkedIn, https://au.linkedin.com/in/colleen-sedgwick-51a0315b• Sedgwick, C (2015): Colleen Sedgwick on LinkedIn. https://www.linkedin.com/today/post/author/posts#stats?trk=mp-reader-h• Sedgwick, C (2015): Colleen Sedgwick on SlideShare, http://www.slideshare.net/ColleenSedgwick• Sedgwick, C (2015): Colleen Sedgwick on SlideShare, http://www.slideshare.net/insight#summary/55323592/%3Frange%3D1m• Sydney Aquarium (2015): Darling Harbour, https://www.sydneyaquarium.com.au/ - for the purposes of this assignment, I used this place as an example; my images aren’t exclusively for Sea Life• Vistprint (2015): ‘Upload Help: RGB vs CMYK’; http://www.vistaprint.com.au/vp/ns/propath/UploadResources.aspx?selectedTab=0&pfid=372&pf_id=372#DocumentSize