8

Click here to load reader

Labon Marche Case Study

Embed Size (px)

Citation preview

Page 1: Labon Marche Case Study

Touch Points & Departments of La Grande Epicerie

Page 2: Labon Marche Case Study

• New consumer touchpoints have also been devised, such as the intelligent trolley

allowing clients to shop conscientiously.

• New ways of producing food were also proposed, such as the creation of a

Grande Epicerie biological farm.

Page 3: Labon Marche Case Study

Groceries

• As a purveyor of basic, traditional, rare and ultra-sophisticated items in their thousands, the

Epicerie leaves quite an impression.

• Sourced from all four corners of the globe by a team with sharply honed skills, the range of

foods on offer includes the world’s most flavoursome, original and inspiring items,

available exclusively at La Grande Epicerie.

Page 4: Labon Marche Case Study

Fresh produce

• Choose from the best of the season’s offerings in fruits and vegetables, seafood, meats

and cheeses.

• This department gives artisan producers an opportunity to share their love of good food

with gourmet enthusiasts.

Page 5: Labon Marche Case Study

The wine cellar

• The wine cellar at La Grande Epicerie de Paris showcases the efforts of the

most highly regarded chateaus in France.

• The department offers a fine selection of champagnes, wines and spirits.

Page 6: Labon Marche Case Study

Production kitchen

• Out of the production kitchens comes the best produce from the artisans working behind the

scenes at La Grande Epicerie de Paris.

• Continuously expanding and updating their ranges, they prepare a selection of breads and

Viennese pastries, brightly coloured patisseries and gourmet dishes.

Page 7: Labon Marche Case Study
Page 8: Labon Marche Case Study