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Digipak Research

Digipak presentation

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Page 1: Digipak presentation

Digipak Research

Page 2: Digipak presentation

Use of the frame links with the title of the album looking through the picture of her. Frame also represents fakeness. She isn’t real. She is fake.

Title of album is in block font. Clear to read

Artist name is in a large font – stands out. Makes audience know exactly who it is.

Colour theme is neutral. Not particularly eye catching. Few parts stand out due to large fonts.

Hair and make up are over the top. Hair is completely surreal. Make up is overdone. Eyelashes are fake, Green eye shadow blends into back ground.

Nicki Minaj – Right Thru MeReleased: 2010

Colour pink has the connotations of girly, Barbie which links to fakeness.

Page 3: Digipak presentation

Rihanna – Unapologetic Release: 2012 Mainly white

and black theme colour

Words scribbled over body gives positive mood happy, chance, love, fun, victory etc. Title unapologetic giving off strong message. Contrasts with font of writing looks like someone has damaged the picture by scribbling over it.

Font of writing looks like someone’s handwriting. Gives effect that someone has scribbled over her. Links with tattoo underneath as it looks like someone has tattooed writing over her.

Artist is naked with writing covering body.

Writing over her heart may be heart broken- unapologetic what is written shows she is hurt and has turned cold.

Colour black connotations: elegance, power, death mystery, and evil.

Colour white connotations: innocence, purity, goodness and light.

Writing covering eyes doesn’t want to see what is real.

Page 4: Digipak presentation

Artist name in red- red has the connotations of danger and death which contrasts with the colour white which has the connotations of innocence, purity and goodness.

Close up of face very simplistic image.

Jewellery indicates artist’s wealth.