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Creative Director Tim Buesing (Sydney) and Executive Creative Director Tim Kotsiakos (Melbourne) were in France for the Cannes Cyber Lions. They joined industry leaders from around the world, celebrating the best in digital innovation, design and technology, and were then on hand to receive Reactive's Cyber Lion for the Most Powerful Arm Ever Invented. Here are their highlights shared on June 21 at the Reactive office in London during a breakfast seminar with colleagues and clients.
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THE CANNES EXPERIENCE
HI
TIM BUESING CREATIVE DIRECTOR SYDNEY
TIM KOTSIAKOSEXECUTIVE CREATIVE DIRECTORMELBOURNE
SUNNY AND 28 DEGREES
AND EVERYONE’S TWEETING
A FEW DELEGATES(12,000)
A BIT OF QUEUEING
A COUPLE OF ENTRIES (35,000)
A TOUCH OF COMPETITION IN THE JURY ROOMS
AND 3 LIONS FOR OUR ‘MOST POWERFUL ARM’ http://themostpowerfularm.com
AND QUITE A FEW MORE FOR ‘DUMB WAYS TO DIE’ http://www.youtube.com/watch?v=IJNR2EpS0jw
DON’T FORGET TO PLAY THEIR GAME https://itunes.apple.com/app/dumb-ways-to-die/id639930688
01
SEMINAR SNIPPETS
FAMOUS: Vivien Westwoodhttp://www.youtube.com/user/canneslions?
FAMOUS: Annie Leibovitzhttp://www.youtube.com/user/canneslions?
FAMOUS: Conan O’Brienhttp://www.youtube.com/user/canneslions?
FAMOUS: P Diddy / Sean Combshttp://www.youtube.com/user/canneslions?
FAMOUS: Jack Blackhttp://www.youtube.com/user/canneslions?
SoDA: WELCOME TO THE CONNECTED WORLDhttps://vimeo.com/67887126
Exchange with digital peers: SoDA Meetuphttp://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
Time for exchange with digital peers: SoDA Meetuphttp://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
Tim Buesing, Stuart Eccles (Made By Many), Tim Kotsiakos, Guthrie Dolin (Nurun)http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
http://www.campaignbrief.com/2013/06/reactive-sydney-cd-tim-buesing.html
GETTY IMAGES INSTALLATIONhttps://vimeo.com/68625429
CATCHING UP WITH INTERESTING BRANDS TO COLLABORATE WITH
GETTY IMAGES INSTALLATIONhttps://vimeo.com/68625429
GOOGLE CREATIVE SANDBOXhttp://www.youtube.com/watch?v=TWvTRZO_xqQ
02
CYBER WINNERSON A BUDGET
http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
FACING TOUGH QUESTIONS AND BUILDING A REPOSITORY OF ANSWERS FOR THE FUTURE
http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796
CELEBRATING 100 YEARS WITH 100 DAYS OF SOCIAL CONTENT
http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796
http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796
http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796
A CULTURAL CHANGE IN THE BRAND SO THAT DURING THE FAMOUS SUPERBOWL BLACK OUT...
http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-time-super-bowl-slam-dunk/
IT HAD SOMETHING TO SAY...INSIDE OF MINUTES
WITH A GRAND FINALE TO AN EPIC CAMPAIGN.
03
INNOVATION WINNER
https://vimeo.com/66869296CINDER: MAKING YOUR OWN RESEARCH PUBLIC KNOWLEDGE, FOR EVERYONE’S BENEFIT
04
SOME BIG TRENDS
TRENDS
{VIDEO}CONTENT
MAKING IT INTERACTIVE IS CRUCIAL: THE BEAUTY INSIDE (INTEL)http://www.youtube.com/watch?v=ETzxRhl0UTo
TRENDS
THE INTERNET OF THINGS
http://www.themostpowerfularm.comON- AND OFFLINE BELONG TOGETHER. AND CONNECTING THEM IS FUN.
TRENDS
MULTI-DEVICE INTEGRATION
THE MAGIC OF SCREENS WORKING TOGETHERhttp://www.youtube.com/watch?v=KOCM9_qGccY
TRENDS
CUSTOMER EXPERIENCE VS ADVERTISINGAUDI CITYhttp://www.youtube.com/watch?v=GDdPN6mVLPM
THANK YOU
WWW.REACTIVE.COMWWW.CANNESLIONS.COMWWW.SODASPEAKS.COM
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