Cannes Lions 2013 Awarded Campaigns Vol. 3

PR / Press

3 / 4

PR

GRAND PRIX

Brand: Metro TrainsAgency: McCann Erickson, Melbourne

Industry: Transport & TourismMedia: CyberMarket: Australia

Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron

Dumb Ways to Die Watch the video

Click for full credits Click for all Cannes Lions winners

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GOLD

Brand: ToyotaAgency: Saatchi & Saatchi, Los Angeles

Industry: Automotive & ServicesMedia: Promotion & EventMarket: United States

Executive Creative Director: ChrisAdams, Margaret KeeneCreative Director: Erich FunkeCopywriter: Graham McCann, AdamWolinskyArt Director: Avery Oldfield, Verner Soler

TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN Watch the video


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Brand: Design and Technology AssociationAgency: Weber Shandwick, London

Industry: Professional & Public servicesMedia: Promotion & EventMarket: United Kingdom

WE BELIEVE IN D&T - AVERTING A CRISIS


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Brand: DES´SAgency: VCCP, Madrid

Industry: House, Garden & PetsMedia: Promotion & EventMarket: Spain

Executive Creative Director: Beto NahmadCreative Director: Javi del Río, OscarMorenoCopywriter: Walter Belenky, SergioRiquelmeArt Director: Laia Prades, Sonia Romero

MY MATTRESS SAVINGS BANK Watch the video


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Brand: HeinekenAgency: Publicis, Milan

Industry: Alcoholic drinksMedia: Promotion & EventMarket: Italy

Creative Director: Bruno Bertelli, CristianaBoccassini, Dario Gargiulo, DomenicoManno, Micha ShipperCopywriter: Daniele Papa, Michele PicciArt Director: Jorge Delgrado, DomenicoManno, Marco ViganòDirector: David Pugh

THE CANDIDATE


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Brand: GoogleAgency: Ogilvy, Paris

Industry: Internet sites & ServicesMedia: Promotion & EventMarket: France

Chief Creative Officer: Chris GarbuttCreative Director: Frédéric LevronCopywriter: Benjamin Dessagne, StephaneSantanaArt Director: Jeremy Bouchet, PaulBr, Bruno Bicalho Carvalhaeso, BenjaminDessagne, Robyn Makinson, EliseRichardson, Stephane SantanaDirector: Jonathan Millet

SAME SEX MARRIAGE Watch the video


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Brand: Metropole OrkestAgency: Havas, Amsterdam

Industry: Culture, Recreation & SportMedia: CyberMarket: Netherlands

Creative Director: Thijs de Boer, PeterHamelinckArt Director: Alex Herwig, Jeroen Thissen

Metropole Tweetphony Watch the video


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Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego MachadoDirector: Paranoid, John X. Carey

REAL BEAUTY SKETCHES Watch the video


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Brand: FebelfinAgency: Duval Guillaume, Antwerp

Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Ralf De HouwerArt Director: Jonas CaluweDirector: Tom Willems

AMAZING MINDREADER Watch the video


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Brand: Sport Club do RecifeAgency: Ogilvy, Sao Paulo

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Paco CondeArt Director: Joáo Coutinho

IMMORTAL FANS Watch the video


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Industry: Transport & TourismMedia: Promotion & EventMarket: Australia


DUMB WAYS TO DIE Watch the video











































Brand: Amnesty InternationalAgency: TRY, Oslo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Norway

Director: Hans Petter Moland

No Means No Watch the video


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Brand: URA.RUAgency: Voskhod, Yekaterinburg

Industry: Internet sites & ServicesMedia: Promotion & EventMarket: Russia

Creative Director: Andrey GubaydullinCopywriter: Egor Gavrilin, EvgenyPrimachenkoArt Director: Vladislav Derevyannykh, DmitryMaslakov

Make the politicians work Watch the video


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Brand: BUND (Friends of the Earth Germany)Agency: BBDO, Berlin

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany

Chief Creative Officer: Wolfgang SchneiderCreative Director: Jan HarbeckCopywriter: Lukas LiskeArt Director: Daniel Schweinzer

Tree Concert Watch the video


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Brand: GreenpeaceAgency: Circus DF, Mexico City

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Mexico

Creative Director: Emiliano RodriguezNueschArt Director: Martín ZetaDirector: Christian Murguia

TOXIC TOURS Watch the video


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Brand: Sea ContainersAgency: Golden Goose PR

Industry: Real estateMedia: Promotion & EventMarket: United Kingdom

Director: Zoe Sobol, Harriet Vocking

PUTTING SEA CONTAINERS ON THE MAP Watch the video


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Brand: SamsungAgency: Cheil, London

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: Logan Wilmont

WE ARE DAVID BAILEY Watch the video


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Brand: OreoAgency: DraftFCB, New York

Industry: Confectionery & SnacksMedia: CyberMarket: United States

Creative Director: Jill Applebaum, MeganSheehanCopywriter: Noel PottsArt Director: Jackie Anzaldi, Jared Isle, MikeLubranoDirector: Cindy Chen, Russ Dyer

OREO DAILY TWIST Watch the video


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SLIVER

Brand: DES´SAgency: VCCP, Madrid

Industry: House, Garden & PetsMedia: Promotion & EventMarket: Spain

Executive Creative Director: Beto NahmadCreative Director: Javi del Río, OscarMorenoCopywriter: Walter Belenky, SergioRiquelmeArt Director: Laia Prades, Sonia Romero

MY MATTRESS SAVINGS BANK Watch the video








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Brand: Amnesty InternationalAgency: DDB, Sao Paulo

Industry: Public interest & Non-profitMedia: CyberMarket: Brazil

Executive Creative Director: AlvaroRodriguesCreative Director: Diogo MelloCopywriter: Rodrigo Dorfman, LeonardoKonjedicArt Director: Guilherme Cunha, Ana CeciliaNovis, Igor Quintella

CENSORED TWEET Watch the video


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Brand: DurexAgency: Havas, Sydney

Industry: Beauty & HealthMedia: Promotion & EventMarket: Australia

Executive Creative Director: Steve CollCopywriter: Jack NunnDirector: Nick Hayden, Kim McKay, AmyWhittaker

DUREXPERIMENT FUNDAWEAR Watch the video


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Brand: CORRECTIONAL ANDREHABILITATION DEPARTMENTAgency: Starcom Mediavest Group, San Juan

Industry: Public interest & Non-profitMedia: CyberMarket: Puerto Rico

FOLLOW2UNFOLLOW Watch the video


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Brand: Spies

Industry: Transport & TourismMedia: Promotion & Event

Creative Director: Michael RobertCopywriter: James GodfreyArt Director: Anders Kure, HeinrichVejlgaardDirector: Laurits Munch-Petersen

SOLAR CHARGING DUMMIES Watch the video


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Brand: Civil Right DefendersAgency: Prime, Stockholm

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Sweden

Creative Director: Tom Beckman, OlleThunbergCopywriter: Louise Sallander

Civil Rights Captcha Watch the video


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Brand: Thai Health Promotion FoundationAgency: Ogilvy, Bangkok

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Thailand

Executive Creative Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohnCreative Director: TaewitJariyanukulpan, Prasert VijitpawanCopywriter: Denchai Kheereerak, KrisGarford SpindlerArt Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohn, Asawin TejasakulsinDirector: Kittithat Tangsirikit

Smoking Kid Watch the video


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Brand: PepsiAgency: Adverpr, Buenos Aires

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Argentina

Executive Creative Director: RamiroRodriguez Cohen, Rodrigo GrauCreative Director: Luciano BellelliCopywriter: Agustín SuarezArt Director: Maximiliano Ballarini, JosefinaCasellas, Gustavo Chiocconi, LauraSturzeneggerDirector: Natalia Rodoni

INMESSIONANTE Watch the video


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Brand: Axe/LynxAgency: DDB, Guatemala

Industry: Beauty & HealthMedia: Promotion & EventPublished: Oct., 2012Market: Puerto RicoLanguage: English

Creative Director: Manuel Bordé, SantiagoCuesta, Enrique Renta, Leslie RoblesCopywriter: Manuel Bordé, Santiago CuestaArt Director: Luis Figueroa, Juan CarlosLópezPhotography: Alejandro PedrosaDirector: Alejandro Pedrosa

AXE MORNING AFTER PILLOW Watch the video


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Brand: Hemoba FoundationAgency: Leo Burnett, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Marcelo ReisCreative Director: GuilhermeJahara, Rodrigo Jatene, Marcelo ReisCopywriter: Joáo Caetano Brasil, ErickMendonçaArt Director: Rodolfo Fernandes, GuilhermeJahara, Alexandre PaganoPhotography: Brasileira Filmes, VetorZero, Gabriel TeixeiraDirector: Bia Flecha, Fernando Sanches

My blood is red and black Watch the video


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Brand: AmiaAgency: Ogilvy, Buenos Aires

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Argentina

Executive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Juan PabloCarrizo, Patricio ElfiCopywriter: Lucas Antunes, Tomás GianelliArt Director: Daniel Corrêa, MaximilianoElbo

The bread of memory Watch the video


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Brand: VirginAgency: Y&R, New York

Industry: Transport & TourismMedia: Promotion & EventMarket: United States

Chief Creative Officer: Jim ElliottCreative Director: Eric Jannon, ChrisNorthamDirector: Sam Cadman

UPPER CLASS PARK BENCH Watch the video


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Brand: SamsungAgency: Cheil, Seoul

Industry: Financial & Legal servicesMedia: Ambient & InteractiveMarket: South Korea

Executive Creative Director: ThomasHongtack KimCreative Director: Joohoon LeeCopywriter: Yongkyu Choi, YukyungJoo, Byoung-hee Kang, DongwookKim, Youngjun Kim, Jieun ParkArt Director: Jiyeon Choi, JaeyeonKim, Minjoo Kim, ChaehoonLee, Hyungkyun Oh, Jinwoo RyuPhotography: Planet WDirector: Jaechul Lee, Yunsung So

Bridge of Life Watch the video


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Brand: SPCAAgency: DraftFCB, Auckland

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: New Zealand

Executive Creative Director: TonyClewett, Regan Grafton, James Mok

DRIVING DOGS Watch the video


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Brand: XboxAgency: Edelman, London

Industry: Toys & GamesMedia: Promotion & EventMarket: United Kingdom

EXPERIENCE: HALO FOR HALO 4 Watch the video


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Brand: World Alzheimer's DayAgency: Ogilvy, Beijing

Industry: Public interest & Non-profitMedia: CyberMarket: China

Creative Director: Sam de WinCopywriter: Nathalie StrybosArt Director: Brigitte BourgeoisDirector: Dagmar Duportail

DONATE YOUR FACEBOOK TIMELINE Watch the video


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Brand: Apollo TyresAgency: Publicis, Gurgaon

Industry: Automotive & ServicesMedia: Promotion & EventMarket: India

Executive Creative Director: Ritu ShardaCreative Director: Auryndom Bose, PankajGupt, Avinash Kumar, Mohit TomarCopywriter: Ravikant TagoreArt Director: Rohit Bagga, Gurmeet Singh

ADOPT A POTHOLE PROJECT Watch the video


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Brand: SamusocialAgency: Saatchi & Saatchi, Berlin


Executive Creative Director: VeljkoGolubovic, Oliver Kapusta, Johan H.Ohlson, Max OlechCreative Director: Jurg Aemmer, DraganaPetkovic, Anne Petri, Zarko VeljkovicCopywriter: Felix Freese, TanyaMoseeva, Kathrin Schaller, Nikola ZmajevicArt Director: Christopher Jones, FrédéricNogier, Anna Pushkareva

Days of Hope Watch the video


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Brand: Duchenne Muscular Dystrophy CharityAgency: Red, Sydney

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Australia

Executive Creative Director: Steve CollCreative Director: Tim BuesingCopywriter: Simon FowlerArt Director: Nicole Hetherington, GabrielTamboriniDirector: Alyssa McClelland

THE MOST POWERFUL ARM EVER INVENTED Watch the video


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Brand: World Wildlife Fund (WWF)Agency: Grey, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Pedro CappelettiExecutive Creative Director: PedroCappelettiCreative Director: Pedro Cappeletti, DanielPerezCopywriter: Paulo Amaral, GuilhermeCamargos, Marcos PiccininiArt Director: Lucas Heck, Eduardo NoseDirector: Matheus Ruas

DEFORESTED FIELD Watch the video


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Brand: UNICEFAgency: TBWA, Asuncion

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Paraguay

Chief Creative Officer: Camilo GuanesExecutive Creative Director: Daniel AchavalCreative Director: Jorge Tercarioli, ArturoValiente

NO NAME MATCH Watch the video


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Brand: VirginAgency: Havas, Sydney

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Executive Creative Director: Steve Coll, KatThomasArt Director: Will Brown, Stan CheungPhotography: Janyon BoshoffDirector: The Glue Society, Matt Devine

FAIR GO BRO Watch the video


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Brand: For Life - For Organ DonationAgency: Ogilvy, Frankfurt am Main


Chief Creative Officer: Stephan VogelExecutive Creative Director: TimStuebane, Birgit Van Den ValentynCopywriter: Anke RoellArt Director: Matthias Bauer, Johannes JostDirector: Thomas Bausenwein

Waiting. For seven years. Watch the video


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Brand: IBMAgency: Ogilvy, New York

Industry: Professional & Public servicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Ryan Blank, MikeHahn, Ricardo Leme Lopes, Niels WestraCopywriter: Lauren CostaArt Director: Ramona Todoca

A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE Watch the video


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Brand: Studio BrusselsAgency: Mortierbrigade, Brussels

Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium

Creative Director: Joost Berends, Philippede Ceuster, Jens Mortier

MAKE IT TO MUSE Watch the video


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BRONZE

Brand: MentosAgency: BBH, Singapore

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Singapore

Executive Creative Director: ScottMcClellandCreative Director: Maurice WeeCopywriter: Paul Edmonds, DouglasHamiltonArt Director: Adrian Chan, Uni Lee, MarcusYuen

NATIONAL NIGHT Watch the video


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Brand: THE MOSCOW MUSEUM OF EROTICARTAgency: Y&R, Moscow

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Russia

Executive Creative Director: Marco CremonaCopywriter: Anton ZiminArt Director: Federico Fanti

THE AUDIOGUIDE PROJECT Watch the video


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Brand: CORRECTIONAL ANDREHABILITATION DEPARTMENTAgency: Starcom Mediavest Group, San Juan

Industry: Public interest & Non-profitMedia: CyberMarket: Puerto Rico

FOLLOW2UNFOLLOW Watch the video










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Brand: United NationsAgency: Cheil, Schwabach

Industry: Public interest & Non-profitMedia: CyberMarket: Germany

Executive Creative Director: Roland RudolfCreative Director: Thomas Schroeder, JoernWelleCopywriter: Thilo Mueller-OhldachArt Director: Ian Lit Shen Lim

FREE THE FORCED! Watch the video


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Brand: Civil Right DefendersAgency: Prime, Stockholm


Creative Director: Tom Beckman, OlleThunbergCopywriter: Louise Sallander

Civil Rights Captcha Watch the video








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Brand: Call MeAgency: Lead, Copenhagen

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Denmark

WATCH YOUR MOUTH! Watch the video


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Brand: LifebuoyAgency: Ogilvy, Mumbai

Industry: Public interest & Non-profitMedia: MiscellaneousPublished: Jan., 2013Market: IndiaLanguage: Hindi

Executive Creative Director: Vipul SalviCreative Director: Aarti NichlaniArt Director: Shripad Paturkar, SanjeevSinghDirector: Vishal Mangalorkar

Roti Watch the video


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Brand: Procter & Gamble (P&G)Agency: Fleishman-Hillard, Dublin

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Ireland

Creative Director: Brian MelarkeyDirector: Gill Madden

P&G PARALYMPICS MEDAL CEREMONY - GOLDEN MOMENT OF THE GAMES


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Brand: Department of Families, Housing,Community Services and Indigenous AffairsAgency: McCann Erickson, Melbourne


Executive Creative Director: John MescallCreative Director: Pat BaronCopywriter: John Mescall, Natasha WoodArt Director: Pat Baron, Matt StoddartDirector: Aaron Wilson

IMPOSSIBLE ORCHESTRA Watch the video


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Brand: The Swedish Civil ContingenciesAgencyAgency: Prime, Stockholm


Creative Director: Peter LindgrenArt Director: Olle Thunberg

PARENTAL MULTITASKING Watch the video


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Brand: PhilipsAgency: Onevoice, London


PHILIP'S PERFECTCARE MAKES IRONING HOT Watch the video


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Brand: AmiaAgency: Ogilvy, Buenos Aires

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Argentina

Executive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Juan PabloCarrizo, Patricio ElfiCopywriter: Lucas Antunes, Tomás GianelliArt Director: Daniel Corrêa, MaximilianoElbo

The bread of memory Watch the video








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Brand: BUND (Friends of the Earth Germany)Agency: BBDO, Berlin


Chief Creative Officer: Wolfgang SchneiderCreative Director: Jan HarbeckCopywriter: Lukas LiskeArt Director: Daniel Schweinzer

Tree Concert Watch the video








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Brand: Edf EnergyAgency: Weber Shandwick, London

Industry: Industrial & AgriculturalMedia: Promotion & EventMarket: United States

Director: Roxanne Kalha, KatherineMcgettigan, Emma Robertson

ENERGY OF THE NATION


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Brand: SamsungAgency: Cheil, Seoul

Industry: Financial & Legal servicesMedia: Ambient & InteractiveMarket: South Korea

Executive Creative Director: ThomasHongtack KimCreative Director: Joohoon LeeCopywriter: Yongkyu Choi, YukyungJoo, Byoung-hee Kang, DongwookKim, Youngjun Kim, Jieun ParkArt Director: Jiyeon Choi, JaeyeonKim, Minjoo Kim, ChaehoonLee, Hyungkyun Oh, Jinwoo RyuPhotography: Planet WDirector: Jaechul Lee, Yunsung So

Bridge of Life Watch the video









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Brand: SPCAAgency: DraftFCB, Auckland


Executive Creative Director: TonyClewett, Regan Grafton, James Mok

DRIVING DOGS Watch the video








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Brand: #GIVINGTUESDAYAgency: Havas, New York

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States

Director: Beverly Greenfield, JessicaSchneider

MAKING A NEW HOLIDAY TRADITION: #GIVINGTUESDAY Watch the video


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Brand: DurexAgency: Havas, Milan

Industry: Beauty & HealthMedia: Promotion & EventMarket: Italy

Executive Creative Director: Giovanni PorroCreative Director: Selmi Barissever, LorenzoCrespiDirector: Alberto Colombo

LOVEVILLE Watch the video


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Brand: GilletteAgency: BBDO, Mumbai

Industry: Beauty & HealthMedia: Promotion & EventMarket: India

Chief Creative Officer: Josy PaulCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Arzan Antia, RajdeepakDas, Namrata Patnaik, Josy Paul, GunjanPoddar, Sandeep SawantArt Director: Rajdeepak Das, NamrataPatnaik, Josy Paul, GunjanPoddar, Sandeep Sawant, Naini Shah

SHAVE OR CRAVE Watch the video


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Brand: IRAgency: Wrong Digital

Industry: Media & PublishingMedia: Promotion & EventMarket: Denmark

Creative Director: Oskars Cirsis, VoldemarsDudums, Valters Jonats, Renars LiepinsArt Director: Martins Zutis

THE BIKE THEFT / VELOFENDERS Watch the video


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Brand: Territorio de ZaguatesAgency: BBDO, San Jose

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Costa Rica

Creative Director: Alan Carmona, RolandoMadrigal, Manuel Travisany, Diego VasquezArt Director: Héctor Acuña, Manuel MéndezPhotography: José Pastor, Alex Zuñiga

UNIQUE BREEDS Watch the video


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Brand: VidacolAgency: Ketchum, Buenos Aires

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Argentina

BEAT FOR ME, ARGENTINA Watch the video


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Brand: Finnish HIV CouncilAgency: McCann Erickson, Helsinki

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Finland

Creative Director: Jyrki Poutanen, TimoSilvennoinenCopywriter: Timo SilvennoinenArt Director: Jyrki PoutanenDirector: Ragnar Jansson

FACEBOOK IN YOUR PANTS Watch the video


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Brand: SamsungAgency: Cheil, London


Executive Creative Director: Logan Wilmont

WE ARE DAVID BAILEY Watch the video









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Brand: YWCAAgency: DDB, Auckland


Executive Creative Director: Andy FackrellCreative Director: Aaron Goldring, SteveKaneCopywriter: Ben Barnes, LisaFedyszyn, Simone Louis, JonathanMcMahon, Toby Morris, Matt WebsterArt Director: Ben Barnes, LisaFedyszyn, Simone Louis, JonathanMcMahon, Toby Morris, Matt Webster

DEMAND EQUAL PAY Watch the video


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Brand: Dr PepperAgency: Ketchum, Washington

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States

Director: Chris Barnes

MCKAYLA MARONEY IS FINALLY IMPRESSED...WITH 7UP TEN


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Brand: U.S. FARMERS AND RANCHERSALLIANCE (USFRA)Agency: Ketchum, Los Angeles

Industry: Professional & Public servicesMedia: Promotion & EventMarket: United States

FARMERS & RANCHERS ANSWER THE TOUGH QUESTIONS Watch the video


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Brand: KraftAgency: Fred & Farid, Paris

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: France

Creative Director: Fred/FaridCopywriter: Olivier Aumard, PascalCrifo, Francois Grouiller, Pierre JouffrayArt Director: Romain Joveneau, CarolineTang

THE COUNTRYWIDE JOKE Watch the video


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Brand: New Zealand TourismAgency: TBWA, Auckland

Industry: Transport & TourismMedia: Promotion & EventMarket: New Zealand

Executive Creative Director: AndyBlood, Dave Bowman, Matty BurtonCreative Director: Mark ZemanCopywriter: Andy Blood, TammyKeegan, Lucy Morgan, Ryan PriceArt Director: Andy Blood, CraigBrooks, Cece ChuDirector: Darryl Ward

100% MIDDLE-EARTH, 100% PURE NEW ZEALAND Watch the video


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Brand: Promote IcelandAgency: The Brooklyn Brothers, London

Industry: Transport & TourismMedia: Promotion & EventMarket: United Kingdom

ICELAND BY ANOTHER NAME


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Brand: Duchenne Muscular Dystrophy CharityAgency: Red, Sydney


Executive Creative Director: Steve CollCreative Director: Tim BuesingCopywriter: Simon FowlerArt Director: Nicole Hetherington, GabrielTamboriniDirector: Alyssa McClelland

THE MOST POWERFUL ARM EVER INVENTED Watch the video








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Brand: UNICEFAgency: TBWA, Asuncion

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Paraguay

Chief Creative Officer: Camilo GuanesExecutive Creative Director: Daniel AchavalCreative Director: Jorge Tercarioli, ArturoValiente

NO NAME MATCH Watch the video









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Brand: PublicisAgency: Digitas, Levallois-Perret

Industry: Corporate self-promoMedia: Promotion & EventMarket: France

Chief Creative Officer: Bridget JungCreative Director: Nicolas ThiboutotArt Director: Frédéric Roux

THE HUMAN YOUTUBE PLAYER Watch the video


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Brand: The European Food AidAgency: Havas, Paris

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: France

Creative Director: Coffre ChristopheCopywriter: Blanc GuillaumeArt Director: Florian RousselDirector: Nathan Besse

THE AIRFOOD PROJECT Watch the video


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Brand: VirginAgency: Havas, Sydney

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Executive Creative Director: Steve Coll, KatThomasArt Director: Will Brown, Stan CheungPhotography: Janyon BoshoffDirector: The Glue Society, Matt Devine

FAIR GO BRO Watch the video
















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Brand: ProtoleafAgency: TBWA, Tokyo

Industry: House, Garden & PetsMedia: Promotion & EventMarket: Japan

Chief Creative Officer: Miki MatsuiExecutive Creative Director: Kazoo SatoCreative Director: Tomoki HaradaCopywriter: Tomoki Harada, ChinoYamaguchiArt Director: Nozomi Imaoka, KeisukeShimizu

THE SOIL RESTAURANT Watch the video


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Brand: NeckermannAgency: Ogilvy, Frankfurt am Main

Industry: Retail & DistributionMedia: Promotion & EventMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: MatthiasStorathCreative Director: Helmut MeyerCopywriter: Stephan Vogel

The worlds most powerful banner Watch the video


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Brand: NissanAgency: TBWA, Tokyo

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Japan

Chief Creative Officer: Miki MatsuiExecutive Creative Director: KazutoFukushimaCreative Director: Takayuki NizawaCopywriter: Naoto Ichikawa, KentaIkoma, Kenya TakaoArt Director: Shawn SchraderDirector: Yasuyuki Fukatsu

VOICE DRIVER Watch the video


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Brand: The Swedish Social InsuranceAgency: Prime, Stockholm

Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Sweden

Creative Director: Tom Beckman

THE ENEMIES OF DESPAIR Watch the video


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Brand: WarburtonsAgency: Clarion, London

Industry: FoodMedia: Promotion & EventMarket: United Kingdom

TOASTIE KNIFE Watch the video


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PRESS

GRAND PRIX

Brand: AppleAgency: TBWA, Los Angeles

Industry: Electronics & Audio-VisualMedia: PrintMarket: United States

Chief Creative Officer: Duncan MilnerExecutive Creative Director: Eric GrunbaumCreative Director: Kevin Butler, SimonCassels, Jon LancaricArt Director: Joe Fotheringham, MelindaKeough, Paul WysocanPhotography: Andy Bettles

NEW YORKER

Click for full credits

Click for all Cannes Lions winners

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WIRED





































TIME





































SURFER





































WALLPAPER


































GOLD

Brand: SamsoniteAgency: JWT, Shanghai

Industry: Personal accessoriesMedia: PrintMarket: China

Executive Creative Director: ElvisChau, Yang YeoCreative Director: Rojana ChuasakulCopywriter: Jun QianArt Director: Visionary Bangkok, KomsonYamshuen

Kid proof.

Wrestler Bear


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Fruit bad soup:A gourmet treat on the Island of Palau.Adventure rating: 10/10

Brand: Land RoverAgency: Y&R, Dubai

Industry: Automotive & ServicesMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day Photography, JamesDay

Eating Out, Fruit bat



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Brand: The Times of IndiaAgency: TapRoot, Mumbai

Industry: Media & PublishingMedia: PrintMarket: India

Chief Creative Officer: Agnello Dias, SantoshPadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, Santosh PadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, Santosh PadhiPhotography: Amol Jadhav, Loknath Panigrahi

FARMERS' SUICIDES 2



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Brand: Comedy CentralAgency: Grey, Buenos Aires

Industry: Media & PublishingMedia: OutdoorMarket: Argentina

Chief Creative Officer: Lucas PanizzaCreative Director: Lisandro Cardozo, HernanKritzerCopywriter: Daniel ArangoArt Director: Ariel Chiesa, Carlos Mendez

When you see the logo, you know it’s funny.

Logo, Shower


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Brand: SunlightAgency: Lowe, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: Dominic Stallard, EricYeoCreative Director: Basil Mina, RicardoTurciosCopywriter: Gabriele Espaldon, EJGalang, Sarah KoArt Director: Katrina EncantoPhotography: Surachai Puthikulangkura

Separate them.

Lamb


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Toasted Goliath Tarantula:A favourite snack for children in the OrinocoRiver Basin.Adventure rating: 8/10




Eating Out, GoaliathTarantula



























Brand: DuracellAgency: Grey, Mumbai

Industry: House, Garden & PetsMedia: PrintMarket: India

Chief Creative Officer: Amit Akali, MalvikaMehraExecutive Creative Director: Vishnu SrivatsavCreative Director: Goral AjmeraCopywriter: Vishnu SrivatsavArt Director: Goral Ajmera, Malvika Mehra

POSITIVE & NEGATIVE



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Brand: Crisis ReliefAgency: Publicis, Singapore

Industry: Public interest & Non-profitMedia: OutdoorMarket: Singapore

Chief Creative Officer: Erik VervroegenExecutive Creative Director: AjayThrivikramanCreative Director: Kris NgCopywriter: Dunstan LeeArt Director: Xiu Lu Chua, Zi Wei Tan, TanZi WeiPhotography: Getty Images, ShootingGallery, Sebastian Siah

Liking isn't helping.Be a volunteer. Change a life.crisisrelief.org

Flood


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Brand: Penguin BooksAgency: McCann Erickson, Mumbai

Industry: Culture, Recreation & SportMedia: OutdoorMarket: India

Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AshishChakravartyCreative Director: Rohit Devgun, Talha NazimCopywriter: Rohit Devgun, Talha NazimArt Director: Rohit Devgun, Talha Nazim

William Shakespeare



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Brand: ANLCIAgency: DDB, Paris

Industry: Public interest & Non-profitMedia: PrintPublished: Jan., 2013Market: France

Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel Courteau

Dragon


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FARMERS' SUICIDES 3










































Brand: Star ModelsAgency: Revolution

Industry: Professional & Public servicesMedia: Print

Chief Creative Officer: Emerson BragaExecutive Creative Director: Edson RosaCopywriter: Emerson BragaArt Director: Edson RosaPhotography: Diego Freire

Brunette


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Holidays
































Computer
































Blonde




















Industry: Beauty & HealthMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego Machado

LANI





























African























Logo, Piñata






















Brand: LeicaAgency: Saatchi & Saatchi, Sao Paulo

Industry: Electronics & Audio-VisualMedia: PrintMarket: Brazil

Creative Director: Fábio Fernandes, EduardoLimaCopywriter: Thiago CarvalhoArt Director: Bruno Oppido

Soul Ads



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Brand: UNICEFAgency: Y&R, Santiago

Industry: Public interest & Non-profitMedia: PrintMarket: Chile

Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCopywriter: Andres Acevedo, TomásAlmuna, Jaime DiazArt Director: Sergio ArayaPhotography: David Calderón

DEALER


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FARMERS' SUICIDES 1










































Brand: Asociación De Editores De MadridAgency: Grey, Madrid

Industry: Culture, Recreation & SportMedia: PrintMarket: Spain

Chief Creative Officer: Antonio MonteroExecutive Creative Director: AntonioMonteroCreative Director: Matias LópezNavajas, Fernando RiverosCopywriter: Matias López NavajasArt Director: Alejandro De Antonio, JoseCarlos Gomez, Fernando Riveros

When you spend all those hours playingwar video games, it's not just your enemiesyou finish off.Save a book. Read a book."The little prince" Antoine de Saint-Exupéry1943

The Little Prince


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Brand: Beijing Sports RadioAgency: Ogilvy, Hong Kong

Industry: Media & PublishingMedia: PrintPublished: Nov., 2012Market: China

Executive Creative Director: SandyChan, Simon HandfordCreative Director: Alvin Lim, RichardSorensenCopywriter: Richard SorensenArt Director: Alvin Lim, Sonny Tjahjadi

Hear it live.

Horse Racing


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Hear it live.

Soccer
























Stewed Wildebeest Eyeballs:A tribal delicacy served at weddings in theNamibian Bush.Adventure rating: 9/10




Eating Out, Wildebeesteyeballs



























Brand: VolkswagenAgency: BBDO, Sao Paulo

Industry: Automotive & ServicesMedia: OutdoorMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: André NassarPhotography: Hugo Treu

Don't rely on something just because it fits.

Cat


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MELINDA





























Mark Twain



























Brand: ONGAgency: Ogilvy, Sao Paulo

Industry: Public interest & Non-profitMedia: PrintMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCreative Director: Fabio SeidlCopywriter: Hugo VeigaArt Director: Diego Machado, RenatoZandonáPhotography: D'vick

PAKISTAN


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Brand: SamsoniteAgency: JWT, Shanghai

Industry: Personal accessoriesMedia: PrintMarket: China

Executive Creative Director: ElvisChau, Yang YeoCreative Director: Rojana ChuasakulCopywriter: Jun QianArt Director: Visionary Bangkok, KomsonYamshuen

Kid proof.

Sumo Elephant



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Logo, Maid

























FLORENCE





























SLUT





























JENISE





























KELA





























DHAB LIZARD






























MIANMAR

























Brand: Fight for literacyAgency: DDB, Paris



Car


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Bikini

































War




























Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: Remix Studio, Bangkok NokPipattungkul, Anuchai Secharunputong

Starts 1st june

Pelicans


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Oscar Wilde






























Soul Ads






















Industry: Automotive & ServicesMedia: OutdoorMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: André NassarPhotography: Hugo Treu

Don't rely on something just because it fits.

Fox

















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DRUNK


























Brand: SunlightAgency: Lowe, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: Dominic Stallard, EricYeoCreative Director: Basil Mina, RicardoTurciosCopywriter: Gabriele Espaldon, EJGalang, Sarah KoArt Director: Katrina EncantoPhotography: Surachai Puthikulangkura

Separate them.

Pig



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ISRAEL




























Soul Ads
























Hear it live.

Golf




























Earthquake




























Brand: DuracellAgency: Grey, Mumbai


Chief Creative Officer: Amit Akali, MalvikaMehraExecutive Creative Director: Vishnu SrivatsavCreative Director: Goral AjmeraCopywriter: Vishnu SrivatsavArt Director: Goral Ajmera, Malvika Mehra

POSITIVE & NEGATIVE





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Mascara





























SLIVER

Brand: LGAgency: Y&R, Sao Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Marcelo Conde, Fábio TedeschiArt Director: Leandro Camara, Eiji Kozaka

LG Cinema 3D Smart TV.With 2D to 3D converter.

Titanic


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Brand: Chez RestaurantAgency: Y&R, Sao Paulo

Industry: FoodMedia: PrintMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Samir MesquitaArt Director: José Neto, Daniel Salles

In case you get stuck at home.

Ex vs Bride


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Stir Fried Sago Worms:A popular breakfast dish in the Jungles ofBorneo.Adventure rating: 7/10




Eating Out, Sago worms



























You either see the letter or the bus. Don’t textand drive.

Brand: FiatAgency: Leo Burnett, Sao Paulo

Industry: Automotive & ServicesMedia: PrintMarket: Brazil

Chief Creative Officer: Marcelo ReisExecutive Creative Director: Guilherme JaharaCopywriter: Paulo Henrique Gomes, MarceloHenriquesArt Director: Tiago Valadão

Bus



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Fruit bad soup:A gourmet treat on the Island of Palau.Adventure rating: 10/10




Eating Out, Fruit bat



























Brand: PalmersAgency: Simple, Santiago

Industry: Apparel, Clothing & FootwearMedia: PrintMarket: Chile

Executive Creative Director: Tony SarrocaCreative Director: Max Konig, Pablo UrrutiaCopywriter: Max KonigArt Director: Pablo UrrutiaPhotography: Shutterstock

Championship


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Brand: MeccanoAgency: Y&R, Boulogne-Billancourt

Industry: Toys & GamesMedia: PrintPublished: May., 2012Market: FranceLanguage: English

Creative Director: Jorge Carre?o, Robin deLestradeCopywriter: Pierre Philippe SardonArt Director: Emmanuel CourteauPhotography: Achim Lippoth

Dog


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Brand: Independent NewspapersAgency: Lowe, Cape Town

Industry: Media & PublishingMedia: PrintMarket: South Africa

Creative Director: Kirk GainsfordCopywriter: Natalie RoseArt Director: Dane AlexanderPhotography: David Prior

Jackie


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You either see the letter or the dog. Don’t textand drive.




Dog


























King Kong
























Brand: Mom Demand Action

Industry: Public interest & Non-profitMedia: Print

Chief Creative Officer: Patrick ScissonsCopywriter: Patrick ScissonsArt Director: Yusong ZhangPhotography: Shin Sugino Studios, EdenRobbins

DODGEBALL


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Moto






















Brand: DcashAgency: Creative Juice, Bangkok

Industry: Beauty & HealthMedia: PrintMarket: Thailand

Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosCopywriter: Jate PattanachindaArt Director: Thirasak Tanapatanakul, PithaUdomkanjananan, Leong Chia WeiPhotography: Remix Studio, AnuchaiSrijarunputhong

Your Wife: one of the grey hair planters.Dye!

Wife


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Brand: Water is LifeAgency: DDB, New York

Industry: Public interest & Non-profitMedia: PrintMarket: United States

Chief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinCopywriter: Frank CartagenaArt Director: Sam ShepherdPhotography: JT Elbracht, Alec Helm

I hate waiting a full six months before thedentist will clean my teeth again.Donate to help solve real problems.

Dentist


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Toasted Goliath Tarantula:A favourite snack for children in the OrinocoRiver Basin.Adventure rating: 8/10




Eating Out, GoaliathTarantula





























Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Pallavi Chakravarti, PallaviChakravati, Santosh PadhiArt Director: Anant Nanavare, SantoshPadhiPhotography: Amol Jadhav, LoknathPanigrahi

FARMERS' SUICIDES 3












































Brand: SnickersAgency: BBDO, New York

Industry: Beauty & HealthMedia: PrintMarket: United States

Chief Creative Officer: David LubarsCreative Director: Gianfranco Arena, PeterKainCopywriter: Matt HerrArt Director: Justin Bilicki

PROMATHERAPY CANDLES


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Brand: 1st for Women Insurance BrokersAgency: Blackriver FC, Johannesburg

Industry: Financial & Legal servicesMedia: PrintMarket: South Africa

Executive Creative Director: Ahmed TillyCreative Director: Suhana GordhanCopywriter: Avish GordhanArt Director: Mandie van der MerwePhotography: Clive Stewart

Dubai


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Brand: TideAgency: Leo Burnett, Mumbai


Chief Creative Officer: KV Sridhar, NiteshTiwariExecutive Creative Director: Ashwiny IyerTiwariCopywriter: Nikhil Mehrohtra, NeerajSingh, Ashwiny Iyer Tiwari, Nitesh TiwariArt Director: Deepti Gera, Ashwiny IyerTiwariPhotography: Parag Savla

Whites like nothing happened.

School


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Brand: Mercedes-BenzAgency: BBDO, Johannesburg

Industry: Automotive & ServicesMedia: OutdoorMarket: South Africa

Creative Director: Jenny Glover, RobMcLennan, Brent SingerCopywriter: Jenny GloverArt Director: Brent Singer

Brains


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Brand: Land RoverAgency: Y&R, Cape Town

Industry: Automotive & ServicesMedia: PrintMarket: South Africa

Chief Creative Officer: Graham LangExecutive Creative Director: Rui Alves, BibiLotterCopywriter: Nkanyezi MasangoArt Director: Rowan Foxcroft, JustinJoshua, Gareth Owen

Escape.

Webtropolis


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Brand: LexusAgency: Saatchi & Saatchi, Sydney

Industry: Automotive & ServicesMedia: PrintMarket: Australia

Executive Creative Director: DamonStapletonCreative Director: Steve CarlinCopywriter: Steve MayArt Director: Nils Eberhardt

835W. 17 speaker Mark Levinson soundsystem. All-new Lexus GS.

Drive By, Estate


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Brand: RotthammerAgency: Y&R, Santiago

Industry: Alcoholic drinksMedia: PrintMarket: Chile

Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCreative Director: Fabrizio BaraccoCopywriter: Ricardo Fontecilla, SamerZeidanArt Director: Andrés Echeverría, GermánQuiroz, Diego RiverosPhotography: Ale Burset

ASTRONAUT


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Brand: InovaAgency: Ogilvy, Santiago

Industry: Electronics & Audio-VisualMedia: PrintMarket: Chile

Chief Creative Officer: Cesar AgostCarreño, Marco ChiossoneExecutive Creative Director: JuanBarahona, Gaston PotaszCreative Director: Francisco CamachoCopywriter: Cristián CostaArt Director: Cristián Costa

Don't let sounds play with your imagination.

Window


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FARMERS' SUICIDES 2















































Sailor
























Soul Ads





















Brand: BauduccoAgency: BBDO, Sao Paulo


Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Marcelo PignatariArt Director: Marcelo TolentinoPhotography: Mariana Valverde

HEROES


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Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: PrintMarket: Belgium

Chief Creative Officer: Erik VervroegenExecutive Creative Director: AndyBird, Katrien Bottez, Geoffrey HantsonCreative Director: Erik VervroegenCopywriter: Dries Dewilde, Gary TurnerArt Director: Bastien Grisolet, KoenraadLefever, Jamie MarshallPhotography: Nadav Kander

We know drama.

Bear


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Tournament
























FIRE WOMAN





























Brand: IKEAAgency: DDB, Hamburg

Industry: House, Garden & PetsMedia: PrintMarket: Germany

Chief Creative Officer: Eric SchoefflerExecutive Creative Director: ChristophHildebrand, Sven KlohkCreative Director: Djik OuchiianCopywriter: Jakob EcksteinArt Director: Judith Müller

Chair



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Brand: Coca-ColaAgency: JWT, Sao Paulo

Industry: Non-alcoholic drinksMedia: Direct MarketMarket: Brazil

Chief Creative Officer: Ricardo JohnExecutive Creative Director: RobertoFernandez, Ricardo JohnCreative Director: Angela BassichettiCopywriter: Leandro PinheiroArt Director: Rodrigo Adam, Andrea Pissarro

Amplifier


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Stewed Wildebeest Eyeballs:A tribal delicacy served at weddings in theNamibian Bush.Adventure rating: 9/10




Eating Out, Wildebeesteyeballs






























PRESIDENT
































Executive Creative Director: Damon StapletonCreative Director: Steve CarlinCopywriter: Steve MayArt Director: Nils Eberhardt

Drive By, Downtown




















Brand: OléAgency: Y&R, Buenos Aires

Industry: Media & PublishingMedia: PrintMarket: Argentina

Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCopywriter: Benjamin TornquistArt Director: Ivan ZimmermannPhotography: Eugenio Mazzinghi

Birth


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Executive Creative Director: DamonStapletonCreative Director: Steve CarlinCopywriter: Steve MayArt Director: Nils Eberhardt


Drive By, Suburbs























Winston





















6x49 West Lotto

Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf

Industry: Toys & GamesMedia: OutdoorMarket: Germany

Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil

Golf



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You either see the letter or the girl. Don’t textand drive.




Girl






















Brand: GarnierAgency: Publicis, Zurich

Industry: Beauty & HealthMedia: PrintMarket: Switzerland

Chief Creative Officer: Thomas WildbergerCreative Director: Grischa Rubinick, ThomasWildbergerCopywriter: David LuebkeArt Director: Thomas Mueller, Tom MüllerPhotography: Billy & Hells

For any hair type.

Blonde


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Shelf























Brand: Playstation Portable (PSP)Agency: TBWA, Madrid

Industry: Toys & GamesMedia: PrintPublished: Feb., 2013Market: Spain

Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Vicente RodríguezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso

Mouse and Cheese


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Brand: American GardenAgency: Y&R, Dubai

Industry: Non-alcoholic drinksMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Ash Chagla, KalpeshPatankar, Shahir ZagCopywriter: Shahir ZagArt Director: Hugo Lucas, KalpeshPatankar, Shahir Zag

Ninja



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Sat in the front row of a movie theater andnow my neck is sore.Donate to help solve real problems.

Movie
























Brand: Student FlightsAgency: TBWA, Johannesburg

Industry: Transport & TourismMedia: PrintMarket: South Africa

Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Jade Manning, VincentOsmondCopywriter: James AndrewsArt Director: Byron FraserPhotography: Des Ellis

WEIRD AMERICAN ACCENT


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We know drama.

Wedding





























Brand: GilletteAgency: BBDO, New York


Chief Creative Officer: David LubarsExecutive Creative Director: ToygarBazarkayaCopywriter: Alessandro FruscellaArt Director: Daniel Aykurt

MATCHES


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Brand: Playstation Portable (PSP)Agency: TBWA, Madrid

Industry: Toys & GamesMedia: PrintPublished: Feb., 2013Market: Spain

Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Vicente RodríguezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso

Steel Ball and Magnet



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Brand: AudiAgency: BBDO, Sao Paulo


Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Alexandre ScaffArt Director: Pedro RosaPhotography: Marcos Medeiros, FernandoNalon, Mariana Valverde

The new Audi collection. Audi to wear.

Audi to wear, 3


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6x49 West Lotto

Brand: Westdeutsche LotterieAgency: BBDO, Dusseldorf

Industry: Toys & GamesMedia: OutdoorMarket: Germany

Chief Creative Officer: Wolfgang SchneiderExecutive Creative Director: SebastianHardieck, Christian MommertzCreative Director: Achim Metzdorf, ChristianMommertzCopywriter: Isabel Campagna-Schwab, PeterEngelbrecht, Gustavo VieiraArt Director: Philipp Alings, Kai-ChristianBade, Karolina Bukowiecka, JulianDany, Gustavo VieiraPhotography: 7 Additional Stock-Photographers, Lars David Neil

Plastic Surgery




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FARMERS' SUICIDES 1














































Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: André Nassar

You react better with more time to think.Front Assist. Keeps you 3 seconds awayfrom an accident.

Work


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DHAB LIZARD






























For any hair type.

Red























Brand: TulipanAgency: Y&R, Buenos Aires

Industry: Beauty & HealthMedia: PrintMarket: Argentina

Executive Creative Director: MartínGoldberg, Martín Mercado, DaríoRial, Diego TuyaCreative Director: Gonzalo Fernández, JuanIgnacio Galardi

Enjoy longer

Don't think


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Cliff























Travel

























Brand: The GuardianAgency: BBH, London

Industry: Media & PublishingMedia: PrintMarket: United Kingdom

Creative Director: David KolbuszCopywriter: Simon Pearse, Peter Reid, RobinWarmanArt Director: Carl Broadhurst, Emmanuel SaintM'leux, Harry Orton

MAGGIEMITE



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Psycho
























Brand: MaspAgency: DDB, Sao Paulo

Industry: Culture, Recreation & SportMedia: PrintMarket: Brazil

Executive Creative Director: MarcoVersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Marcos AbrucioArt Director: Ulisses RazaboniPhotography: Sérgio Prado

Van Gogh


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Brand: DcashAgency: Creative Juice, Bangkok

Industry: Beauty & HealthMedia: PrintMarket: Thailand

Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosCopywriter: Jate PattanachindaArt Director: Thirasak Tanapatanakul, PithaUdomkanjananan, Leong Chia WeiPhotography: Remix Studio, AnuchaiSrijarunputhong

BOSS



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Brains
























THEISMANN THIGH HIGHS





















Brand: InovaAgency: Ogilvy, Santiago

Industry: Electronics & Audio-VisualMedia: PrintMarket: Chile

Chief Creative Officer: Cesar AgostCarreño, Marco ChiossoneExecutive Creative Director: JuanBarahona, Gaston PotaszCreative Director: Francisco CamachoCopywriter: Cristián CostaArt Director: Cristián Costa

Don't let sounds play with your imagination.

Rat



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Brand: BauduccoAgency: BBDO, Sao Paulo


Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Marcelo PignatariArt Director: Marcelo TolentinoPhotography: Mariana Valverde

BAND



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Brains























Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Daniel OksenbergArt Director: André Nassar

You react better with more time to think.Front Assist. Keeps you 3 seconds awayfrom an accident.

Saloon


























RED RIDING HOOD






















We know drama.

Funeral
































BALLOON























Wedding





























Yakuza vs Man



























Audi to wear, 1






























Executive Creative Director: Marco VersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Marcos AbrucioArt Director: Ulisses RazaboniPhotography: Sérgio Prado

Modigliani


























Soul Ads





















Brand: American GardenAgency: Y&R, Dubai

Industry: Non-alcoholic drinksMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Ash Chagla, KalpeshPatankar, Shahir ZagCopywriter: Shahir ZagArt Director: Hugo Lucas, KalpeshPatankar, Shahir Zag

Chihuahua





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Granny vs Sado


























PRECIOUS GLOBES
























WEIRD IRISH ACCENT



























KINDER EGG






















Desmond
























For any hair type.

Black


























My son got the wrong toy in his happy meal.Donate to help solve real problems.

Happy meal



























Drum Kit

























Selfies























Executive Creative Director: MarcoVersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Marcos AbrucioArt Director: Ulisses RazaboniPhotography: Sérgio Prado

Renoir


























Soul Ads
























Fence























GRENADE























WEIRD AUSTRALIAN ACCENT



























Combat
























Stool



























Audi to wear, 2































Fish

























BRONZE

Brand: Jack Daniel'sAgency: Arnold, Boston

Industry: Alcoholic drinksMedia: PrintMarket: United StatesLanguage: English

Chief Creative Officer: Pete FavatCreative Director: Wade DeversCopywriter: Greg AlmeidaArt Director: Travis RobertsonPhotography: Kevin Twomey

Craft



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Every angle matters.Area View System.



Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: Bruno Prosperi, RenatoSimõesCopywriter: Renato SimõesArt Director: Tiago Pinho, Bruno ProsperiPhotography: Shutterstock, GettyImages, Banco De Imagens, Marcus Hausser

Scout



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Ex vs Bride























Brand: Pera BoyaAgency: TBWA, Istanbul

Industry: House, Garden & PetsMedia: PrintMarket: Turkey

Chief Creative Officer: İlkay GürpınarCreative Director: Volkan KarakasogluCopywriter: Gokhan AkcaArt Director: Guney SoykanPhotography: Rpresenter, Emre Göloglu

Ballet shoes


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Brand: World For AllAgency: Ogilvy, Mumbai

Industry: Public interest & Non-profitMedia: PrintMarket: India

Chief Creative Officer: Abhijit Avasthi, RajivRaoCreative Director: Srreram Athray, ElizabethDiasCopywriter: Rohan D'SouzaArt Director: Sanket Wadwalkar

Noose


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No buzz

Brand: WestoneAgency: DDB, Hong Kong

Industry: Electronics & Audio-VisualMedia: PrintMarket: China

Executive Creative Director: Jeffry GambleCreative Director: NateepatJaturonrasmi, Asawin PhanichwatanaCopywriter: Jeffry Gamble, Thomas SelbyArt Director: Nateepat Jaturonrasmi, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura

Bees



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Ankle strap





















Brand: Getty ImagesAgency: DDB, Singapore

Industry: Professional & Public servicesMedia: PrintMarket: Singapore

Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Thomas YangCopywriter: Yuanheng GaoArt Director: Marcus Lim

Hip-Hop



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Brand: Global Alliance Asia-PacificAgency: Ogilvy, Ho Chi Minh

Industry: Public interest & Non-profitMedia: PrintMarket: Vietnam

Executive Creative Director: ToddMcCrackenCopywriter: Craig Love, ToddMcCracken, Martin SutcliffeArt Director: Len Cheeseman, ToddMcCracken

Runner Up


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Brand: Británico English InstituteAgency: Y&R, Lima

Industry: EducationMedia: PrintMarket: Peru

Executive Creative Director: Flavio PantigosoCopywriter: Daniel de León, Daniel LobatonArt Director: Alejandro Bottas, Edher Espinoza

Look



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Brand: Finans LeasingAgency: DDB, Istanbul

Industry: Financial & Legal servicesMedia: PrintMarket: TurkeyLanguage: English

Chief Creative Officer: Karpat PolatExecutive Creative Director: Karpat PolatCreative Director: Karpat PolatCopywriter: Hande Guler, Karpat PolatArt Director: Hande Guler, Ali Yigit Gumus

Printers


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Industry: Transport & TourismMedia: PrintMarket: Australia


Dumb Ways To Die





































Brand: GuinnessAgency: BBDO, Singapore

Industry: Alcoholic drinksMedia: PrintMarket: Singapore

Chief Creative Officer: Ronald Ng, DannySearleExecutive Creative Director: Scott WalkerCreative Director: Douglas Goh, Primus NairCopywriter: Primus NairArt Director: Douglas Goh, Jeroel LeyblePhotography: Egg Productions, Cedric Lim

Rock to the top



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Brand: Musée de la Grande GuerreAgency: DDB, Paris

Industry: Culture, Recreation & SportMedia: PrintMarket: France

Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel CourteauPhotography: Eric Sauvage

Experience what they should have neverexperienced.

Experience, 1


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Computers























Brand: HondaAgency: Y&R, Sao Paulo

Industry: Automotive & ServicesMedia: PrintMarket: BrazilLanguage: English

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Alexandre VilelaCopywriter: Roberto KilciauskasArt Director: Renato Butori

Bus


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Brand: HuggiesAgency: Ogilvy, Chicago

Industry: House, Garden & PetsMedia: PrintPublished: Feb., 2013Market: United States

Chief Creative Officer: Joe SciarrottaCreative Director: Luissandro DelGobbo, Dave Metcalf, GiovanniSettesoldi, Chris TurnerCopywriter: Luissandro Del GobboArt Director: Luissandro DelGobbo, Giovanni SettesoldiPhotography: Tony d'Orio

Because your world is your baby's canvas

Car


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Don't text and dieRoad safety message from Parents Of RoadVictims

Brand: Parents Of Road VictimsAgency: Happiness, Brussels

Industry: Public interest & Non-profitMedia: PrintMarket: Belgium

Executive Creative Director: Dominique vanDoormaalCopywriter: Karen CorrigenArt Director: Diederik JeangoutPhotography: Andres Serrano

Girl



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Terrace

























Brand: GainAgency: Lapiz, Chicago

Industry: House, Garden & PetsMedia: PrintMarket: United States

Chief Creative Officer: Laurence KlingerCreative Director: Maria Bernal, CiroSarmientoCopywriter: Omar Sotomayor. NoelArt Director: Gaston Soto Denegri

Stains happen.

Zombie


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Brand: NaldeconAgency: Fischer & Friends, Sao Paulo

Industry: PharmaceuticalMedia: PrintMarket: Brazil

Creative Director: Mario D'Andrea, SthefanKo, Beto RogoskiCopywriter: Kiko Borger, André LimaArt Director: Vitor Menezes

End nasal congestion. Naldecon, against flusymptoms.

Sharks


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Brand: ScrabbleAgency: Pereira & O'Dell, San Francisco

Industry: Toys & GamesMedia: PrintPublished: Oct., 2012Market: United StatesLanguage: English

Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Paulo Coelho, ArícioFortesCopywriter: Arício Fortes, Charlie WolffArt Director: Iron Brito, Paulo Coelho, KeliLinehanDirector: Jeff Low

Arrival


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Ash
























Brand: Getty ImagesAgency: DDB, Singapore

Industry: Professional & Public servicesMedia: PrintMarket: Singapore

Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Thomas YangCopywriter: Yuanheng GaoArt Director: Marcus Lim

Techno Dance





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Brand: NaldeconAgency: Fischer & Friends, Sao Paulo

Industry: PharmaceuticalMedia: PrintMarket: Brazil

Creative Director: Mario D'Andrea, SthefanKo, Beto RogoskiCopywriter: Kiko Borger, André LimaArt Director: Vitor Menezes

End nasal congestion. Naldecon, against flusymptoms.

Children



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Brand: BayerAgency: BBDO, Sao Paulo

Industry: PharmaceuticalMedia: PrintMarket: Argentina

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: PernilArt Director: Andre Gola

Views


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All the muscles you need.

Brand: StihlAgency: Publicis, Brussels

Industry: House, Garden & PetsMedia: PrintMarket: Belgium

Executive Creative Director: Paul Servaes, ErikVervroegenCreative Director: Erik VervroegenCopywriter: Kwint De MeyerArt Director: Daniel Van Den BrouckePhotography: Nadav Kander

Lumberjacks, 1



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Brand: PedigreeAgency: BBDO, Sao Paulo

Industry: House, Garden & PetsMedia: OutdoorMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesCopywriter: Ana Carolina ReisArt Director: Marco MonteiroPhotography: Elene Usdin

A dog makes your life happier. Adopt.

Dog, 3


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Brand: ACCEMAgency: Draftfcb, Madrid

Industry: Public interest & Non-profitMedia: OutdoorMarket: Spain

Executive Creative Director: Pedro SolerCopywriter: Íñigo Andiarena, Alvaro NavarroArt Director: Antía García, PacoMarcos, Alfredo Vaz

UK FLAG


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Brand: Beneficencia PortuguesaAgency: DDB, Sao Paulo


Executive Creative Director: MarcoVersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Felipe GallArt Director: Marco Mattos

Heart


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The Best Way



























Experience, 7

























Brand: VolkswagenAgency: DDB, London

Industry: Automotive & ServicesMedia: PrintMarket: United Kingdom

Executive Creative Director: Jeremy CraigenCopywriter: Aidan McClure, Laurent SimonArt Director: Aidan McClure, Laurent Simon

Volkswagen City Emergency Break.Automatically stops you car between 5 and30 km/h.

Almost


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Brand: BiolitAgency: Y&R, Prague

Industry: House, Garden & PetsMedia: PrintMarket: Czech Republic

Creative Director: Marco Antonio doNascimento, Matthew Edwards, JaimeMandelbaumCopywriter: Marco Antonio do NascimentoArt Director: Marco Antonio do NascimentoPhotography: Adam Bartas

Mosquitos


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Dog, 1

























Brand: Foot LockerAgency: BBDO, New York

Industry: Apparel, Clothing & FootwearMedia: PrintMarket: United States

Chief Creative Officer: David LubarsCreative Director: Chris Beresford-Hill, Danilo Boer, Dan LuceyCopywriter: Chris Beresford-HillArt Director: Danilo Boer, Dan LuceyPhotography: Billy Siegrist

It wouldn’t be weird if it was sneakers.

Birdhouses


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Brand: Taipei Women's Rescue FoundationAgency: Publicis, Shanghai

Industry: Public interest & Non-profitMedia: PrintMarket: China

Chief Creative Officer: Sheena JengExecutive Creative Director: Akae WangCopywriter: Peter Fan, Akae Wang, KevinYuanArt Director: Hsieh Chun-TePhotography: Hsieh Chun-Te

Early Retire


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Chart
























Brand: JeepAgency: Leo Burnett, Paris

Industry: Automotive & ServicesMedia: PrintPublished: Nov., 2012Market: France

Executive Creative Director: XavierBeauregardArt Director: Rémi Lascault

Bike


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Dog, 2

























Brand: SuzukiAgency: Africa, Sao Paulo


Chief Creative Officer: Sergio GordilhoExecutive Creative Director: Sergio GordilhoCreative Director: Guy Costa, WaldemarFrança, Luiz Gonzaga, Sergio GordilhoCopywriter: Dudu BarcelosArt Director: Waldemar França, ThiagoKonno

Jimny 4SUN. The compact 4x4 withpanoramic sunroof.

Giraffe


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http://www.welovead.com/en/agency/details/0c2Egsx




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http://www.welovead.com/en/creatives/details/429wenuvf

http://www.welovead.com/en/creatives/details/429wenuvf






Brand: Miami Ad SchoolAgency: Miami Ad School, Sao Paulo

Industry: Corporate self-promoMedia: PrintPublished: Mar., 2013Market: Brazil

Creative Director: Paco Conde, RobertoFernandez, Anselmo RamosCopywriter: Felipe MachadoArt Director: Thiago Di Gregório

Let her rest in peace.

Let them rest in peace, 1


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http://www.welovead.com/en/works/details/297Empuv






Brand: League Against CancerAgency: Y&R, Lima

Industry: Public interest & Non-profitMedia: PrintMarket: Peru

Executive Creative Director: FlavioPantigosoCreative Director: Flavio PantigosoCopywriter: Gino Bernabé, Daniel de LeónArt Director: Edher Espinoza, ChristianSánchezPhotography: Alex Freundt

Streets


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http://www.welovead.com/en/creatives/details/48cCmpuA



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Stains happen.

Soccer


























Experience, 4

























The 21st Century Beetle.

Brand: VolkswagenAgency: DDB, Mexico City

Industry: Automotive & ServicesMedia: PrintMarket: Mexico

Chief Creative Officer: Walter Aregger, HernanIbarraCreative Director: Anwar NoriegaCopywriter: Anwar NoriegaArt Director: Anwar Noriega

Emoticon



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http://www.welovead.com/en/agency/details/302Egu




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http://www.welovead.com/en/creatives/details/392wfnoxl








Brand: DuracellAgency: Grey, Singapore

Industry: Electronics & Audio-VisualMedia: PrintMarket: Singapore

Chief Creative Officer: Ali ShabazCopywriter: Karn SinghArt Director: Deng YingzhiPhotography: Vikram Kushwah

Some toys never die.

Doll


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Train




























Boat



























Journey


































Car



























Let him rest in peace.






















Brand: PhilipsAgency: Ogilvy, Gurgaon

Industry: Electronics & Audio-VisualMedia: PrintMarket: India

Chief Creative Officer: Piyush PandeyExecutive Creative Director: Ajay GahlautCreative Director: Vikash Chemjong, BasabTito MajumdarCopywriter: Vikash Chemjong, Ajay GahlautArt Director: Basab Tito MajumdarPhotography: Pankaj Arora

Alley



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http://www.welovead.com/en/agency/details/0edwgnvx




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http://www.welovead.com/en/creatives/details/423weurwj





http://www.welovead.com/en/creatives/details/91bwlstE








Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh Patankar

Bjorn Gundersson



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Brand: NiveaAgency: DraftFCB, Sao Paulo

Industry: Beauty & HealthMedia: PrintMarket: Brazil

Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: Felipe CirinoArt Director: Paulo Junger, Felipe PetroniPhotography: Platinum

Solar Charger


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Lumberjacks, 3























No buzz




Mosquitos





























Forest



























Brand: StaedtlerAgency: Simple, Santiago

Industry: Office equipmentMedia: PrintMarket: Chile

Executive Creative Director: Tony SarrocaCreative Director: Max Konig, Pablo UrrutiaCopywriter: Francisco GonzalezArt Director: Diego Gómez

12 colors, thousands of stories.

Thousands of stories, 2


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Clowns


























Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Bruno Prosperi, Renato SimõesArt Director: Vinicius Valeiro

Volkswagen Tiguan. With Parking Assist.

Water Pump


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Gorge




























Industry: EducationMarket: Peru


Gel


























12 colors, thousands of stories.

Thousands of stories, 3























Oxford shoes





















Brand: Penguin BooksAgency: Y&R, Beijing

Industry: Culture, Recreation & SportMedia: PrintPublished: Mar., 2013Market: China

Executive Creative Director: Nils AnderssonCreative Director: Donghai Liu, Ronnie WuCopywriter: Nils Andersson, GaoHan, Donghai LiuArt Director: Nils Andersson, JianjunGeng, Candy Wang, Ronnie Wu

A book can change the story of your life.

Change Direction, 4


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Dog






















Let him rest in peace.






















Brand: PhilipsAgency: DDB, Mumbai

Industry: Electronics & Audio-VisualMedia: PrintMarket: IndiaLanguage: English

Chief Creative Officer: Sonal DabralCreative Director: Venkatagiri Rao, DeepakSinghCopywriter: Venkatagiri RaoArt Director: Vivek Dubey, KudratPardiwala, Deepak Singh

Fair


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Elephants




























Robot






















Wound























Dumb Ways To Die





































Brand: ToyotaAgency: Y&R, Lima

Industry: Automotive & ServicesMedia: PrintMarket: Peru

Executive Creative Director: FlavioPantigosoCopywriter: Alejandro BottasArt Director: Alejandro Bottas

Deer


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Boat





















Made in America























Brand: Beneficencia PortuguesaAgency: DDB, Sao Paulo


Executive Creative Director: MarcoVersolatoCreative Director: Luciano Lincoln, WilsonMateosCopywriter: Felipe GallArt Director: Marco Mattos

Eyes



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http://www.welovead.com/en/creatives/details/325Cimsz

http://www.welovead.com/en/creatives/details/311Aioq







Brand: ToyotaAgency: Y&R, Lima

Industry: Automotive & ServicesMedia: PrintMarket: Peru

Executive Creative Director: FlavioPantigosoCopywriter: Alejandro BottasArt Director: Alejandro Bottas

Rock Slide












http://www.welovead.com/en/works/details/1bbEilwE










Test





























Change Direction, 1





























Some things are best left to the experts.

Brand: VolkswagenAgency: DDB, Sydney


Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, Steve WakelamCopywriter: Guy LembergArt Director: Adam Ledbury

Clutch



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Stains happen.

Horror

























Monkey






















Brand: BiolitAgency: Y&R, Prague

Industry: House, Garden & PetsMedia: PrintMarket: Czech Republic

Creative Director: Marco Antonio doNascimento, Matthew Edwards, JaimeMandelbaumCopywriter: Marco Antonio do NascimentoArt Director: Marco Antonio do NascimentoPhotography: Adam Bartas

Spiders



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http://www.welovead.com/en/agency/details/7bewkrsA






http://www.welovead.com/en/creatives/details/89cwnsxve





http://www.welovead.com/en/creatives/details/913wkuvC


http://www.welovead.com/en/works/details/55eElowB






Brand: GatoradeAgency: TapRoot, Mumbai

Industry: Non-alcoholic drinksMedia: PrintMarket: India

Chief Creative Officer: AgnelloDias, Santosh PadhiExecutive Creative Director: AgnelloDias, Santosh PadhiCreative Director: Agnello Dias, SantoshPadhiCopywriter: Neeraj Kanitkar, Santosh PadhiArt Director: Viraj Nandivadekar, SantoshPadhi

The rewritten records, 2


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http://www.welovead.com/en/brand/details/3c5Cgr














http://www.welovead.com/en/creatives/details/0f7wfnxCi


http://www.welovead.com/en/creatives/details/f86wfnxCj



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Suspect



































Boy





















No buzz




Fly


























Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Apparel, Clothing & FootwearMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: Illusion Co.,Ltd., SurachaiPuthikulangkura, Kitidej Rattanasuvansri

Maximum Impact


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http://www.welovead.com/en/company/details/968wesuDm



http://www.welovead.com/en/creatives/details/835wesuDl









Dumb Ways To Die








































Mistake



































Change Direction, 2

































Yakuza vs Man



























Experience, 2




























Entrepreneur































Nearly
























Granny vs Sado



























Close























Truth Be Told


























Stains happen.

Rocker


























Change Direction, 5

































Change Direction, 3





























Brand: ACCEMAgency: Draftfcb, Madrid

Industry: Public interest & Non-profitMedia: OutdoorMarket: Spain

Executive Creative Director: Pedro SolerCopywriter: Íñigo Andiarena, Alvaro NavarroArt Director: Antía García, PacoMarcos, Alfredo Vaz

USA FLAG



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http://www.welovead.com/en/creatives/details/659wfnvyg



http://www.welovead.com/en/creatives/details/471wfnvyf

http://www.welovead.com/en/works/details/35ewnlqvi







































Some things are best left to the experts.

Brand: VolkswagenAgency: DDB, Sydney


Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, Steve WakelamCopywriter: Guy LembergArt Director: Adam Ledbury

Brake




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http://www.welovead.com/en/agency/details/993wimv




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http://www.welovead.com/en/creatives/details/d89DlrtC






Brand: League Against CancerAgency: Y&R, Lima

Industry: Public interest & Non-profitMedia: PrintMarket: Peru

Executive Creative Director: FlavioPantigosoCreative Director: Flavio PantigosoCopywriter: Gino Bernabé, Daniel de LeónArt Director: Edher Espinoza, ChristianSánchezPhotography: Alex Freundt

Parks



http://www.welovead.com/en/brand/details/bdcAlts








http://www.welovead.com/en/creatives/details/48cCmpuA





http://www.welovead.com/en/creatives/details/87eBknq


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Truck



























Pool player































Lumberjacks, 2


























Van






















Uncle
























Amazons






















Brand: Taipei Women's Rescue FoundationAgency: Publicis, Shanghai

Industry: Public interest & Non-profitMedia: PrintMarket: China

Chief Creative Officer: Sheena JengExecutive Creative Director: Akae WangCopywriter: Peter Fan, Akae Wang, KevinYuanArt Director: Hsieh Chun-TePhotography: Hsieh Chun-Te

Cheap Flesh



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http://www.welovead.com/en/creatives/details/0d0yinpC


http://www.welovead.com/en/creatives/details/b88wfqrwe












Brand: HarrysAgency: Herezie, Paris

Industry: FoodMedia: PrintPublished: Mar., 2013Market: France

Creative Director: Andrea StillacciCopywriter: Jacques Denain, NicolasDumenilArt Director: Jacques Denain, NicolasDumenilPhotography: Ilario Magali

All day long


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http://www.welovead.com/en/creatives/details/af4ElquC



http://www.welovead.com/en/creatives/details/9b0wnuwvg









Commercial Vehicles























Documents

Cannes Lions 2013 Awarded Campaigns Vol. 3