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Cannes Lions 2013 festival Programme
Citation preview
2
ART & DESIGN
FEATURING:
SHEPARD FAIREY
Contemporary Artist
ANNIE LEIBOVITZ
Photographer
VIVIENNE
WESTWOOD
Designer
PETER SCHREYER
President
Hyundai-Kia Motors
Group
REM KOOLHAAS
Architect
3
Sun 16 June
14:00 - 14:45
YOU NEED AN ENEMY
Pete Favat, Chief Creative Officer at Arnold Worldwide, and graphic designer
Shepard Fairey for a discussion on the role of the enemy in brand building
today. Find your enemy. More...
Tue 18 June
10:00 - 10:45
BUILDING A BRAND FRAME BY FRAME: ANNIE LEIBOVITZ, DISNEY &
MCGARRYBOWEN
Annie Leibovitz features in a discussion on expert photographic storytelling
that builds brands as told through the story of Disney. More...
Tue 18 June
12:00 - 12:45
STORYSCAPING IN STYLE WITH FASHION'S LEADING LADY, VIVIENNE
WESTWOOD
Gaston Legorburu, SapientNitro's Worldwide Chief Creative Officer, joins the
inimitable and enduring Queen of British Fashion, Dame Vivienne Westwood,
to de-construct the narrative behind some of the most innovative stories of
all-time. More...
4
Tue 18 June
14:00 - 14:45
DESIGN & ART: EAST MEETS WEST
Featuring legendary Automotive Design Head and Hyundai-Kia Motor Group
Global President Peter Schreyer, this seminar celebrates the theme of Global
Creativity by offering different Asian-European Cultural perspectives. More...
Thurs 18 June
14:00 - 14:45
THE OGILVY & INSPIRE SERIES RETURNS WITH ICONIC ARCHITECT REM
KOOLHAAS
Iconic architect Rem Koolhaas delivers the third annual Ogilvy & Inspire
address, bringing an architect’s vision and structure to the ephemeral notions
surrounding inspiration. More...
Thurs 18 June
18:00 - 18:45
A BRAVE NEW WORLD FOR CIRQUE DU SOLEIL
As entertainment becomes increasingly important in advertising, Cirque du
Soleil is paving the way for brands to develop innovative consumer
experiences. More...
5
A GLOBAL PERSPECTIVE
FEATURING:
Sun 16 June
15:00 - 15:45
HAKUHODO: 1 + 1 = 3: A FORMULA FOR CREATIVE ALCHEMY
How are truly innovative campaigns - the ones that are unlike any that have
ever come before - created? Does it take pioneering a totally new field of
advertising or inventing a totally new method? More...
Sun 16 June
17:00 - 17:45
FOREIGNER: NO BOUNDARIES FOR CREATIVITY
Four Brazilian creatives, each one with huge experience on working abroad or
with 'foreigners’, make the audience think about seeking new frontiers within
the industry and to seek out opportunities in places with untapped or
unexplored (creative) potential. More...
6
Mon 17 June
13:00 - 13:45
INTRODUCING CANNES CHIMERA
Cannes Lions and The Bill & Melinda Gates Foundation are joined by an all-
star cast of previous Cannes Lions Grand Prix winners to launch a new global
creative challenge as part of the Cannes Chimera Initiative. More...
Mon 17 June
13:00 - 13:45
THE INDEPENDENT AGENCY SHOWCASE
The seminar features award-winning work and challenging views from some
of the leading independent creative agencies in the world today, including
UltraSuperNew Inc. and D6. More...
Mon 17 June
15:00 - 15:45
PROTOTYPING COMMUNICATION
Creative lab PARTY's four partners explain how the concept of prototyping
helped achieve the final outputs. More...
7
Mon 17 June
17:00 - 17:45
EVERY COMPANY IS A MEDIA COMPANY: WHOEVER CONTROLS THE
MEDIA, CONTROLS THE MIND
In this new era when every company is a media company, Cheil Worldwide
will present the rapidly-evolving communications ecosystem, alongside the
brands pioneering the new model of the 21st century media companies.
More...
Tue 18 June
16:00 - 16:45
HOW TO REACH A BILLION EYEBALLS?
Global marketers from Volkswagen Group and PepsiCo in China revealed the
secrets to their success in the country. More...
Fri 21 June
11:00 - 11:45
KEEPING AHEAD OF THE CREATIVITY CURVE: WHAT’S NEXT FOR AFRICA?
Diageo CMO Andy Fennell and South African creative Dale Tomlinson explore
the potential for brands in Africa. More...
8
Sat 22 June
14:00 - 14:45
BEING THE UNDERDOG: BUILDING AN IDENTITY THROUGH CREATIVITY
This session focuses on how markets that are under the constant shadow of
giants use their creative output to build an image of their own. More...
9
DIGITAL & TECHNOLOGY
FEATURING:
ASTRO TELLER
Captain of Moonshots
KEVIN SYSTROM
CEO, Co-founder
JANE MCGONIGAL
Game Designer, Author
DAVID KARP
Founder
Tumblr
NAOKO KATAYAMA
Executive Planning
Director
Dentsu Holdings USA
10
Tue 18 June
11:00 - 11:45
A REVOLUTION IN THE MAKING
Astro Teller, Captain of Moonshots, will give a glimpse of the ethos, people
and approach behind Google[x], and invite you all to be moonshot thinkers.
More...
Tue 18 June
14:00 - 14:45
CREATIVE REVOLUTION: RICH CONTENT
Instagram's Kevin Systrom and Facebook's Justin Shaffer share their unique
perspectives on how today's social platforms are offering exciting new
possibilities for creative expression. More...
Tue 18 June
15:00 - 15:45
THE FUTURE IS A MASSIVELY MULTIPLAYER GAME
Visionary game designer Jane McGonigal reveals how we can harness the
power of games to solve real-world problems and boost global happiness.
More...
11
Tue 18 June
17:00 - 17:45
FULL OF TOMORROW / IDEAS THAT COULD SHAPE FUTURE CANNES LIONS
From rapid prototyping and household robotics, to cognitive computing and
the explosion of coding culture, Wildfire identifies not just the technological
advancements, but also their impacts on established industries and consumer
behaviours. More...
Wed 19 June
13:00 - 13:45
THE NEXT BIG CHALLENGE: CREATIVITY IN SOCIAL MEDIA
LinkedIn CEO Jeff Weiner joins creative leaders who are confronting the
question of what effective advertising looks like in a social media world.
More...
Wed 19 June
14:00 - 14:45
DISCOVERING LIFE THROUGH ENTERTAINMENT
Microsoft talks about the future of entertainment, the changing role of
brands, and how multi-sensory entertainment can bring people together in
the living room and across all the screens in consumers’ lives. More...
12
Thur 20 June
15:00 - 15:45
A FIRESIDE CHAT WITH DAVID KARP
David Karp speaks about why creativity flourishes on Tumblr, and why Tumblr
is so different from other social networks. More...
Thur 20 June
16:00 - 16:45
HAPPY HACKING
This session explores hacking with consumers, instead of the traditional
approach to co-creating with consumers. More...
Mon 17 June -
Fri 21 June
TECHTALK
Technology is influencing the creative process across the entire
communications industry. TechTalk sessions in the Young Lions Zone at the
Palais des Festivals abring speakers from innovtive companies to the Cannes
Lions stage in a friendly and open setting. More...
13
THE FUTURE
FEATURING:
MARCO TEMPEST
Techno-Illusionist
JOHN KENNEDY
Vice-President,
Corporate Marketing
IBM
DAVID ROWAN
Editor
Wired
HIROSHI ISHII
Professor of Media
Arts and Sciences
MIT Media Lab
JAMES HILTON
Co-Founder
Chief Creative Officer
AKQA
14
Sun 16 June
13:00 – 13:45
MAKERS. SHARING HISTORY AND CREATING CONNECTIONS VIA THE
STORIES OF WOMEN WHO SHAPED YESTERDAY, TODAY AND TOMORROW
Join Gloria Steinem, Dyllan McGee and Maureen Sullivan as they discuss this
groundbreaking MAKERS initiative and how media, content and shared history
has the power to document the past – and inspire the future. More...
Mon 17 June
12:00 - 12:45
CUTTING-EDGE SCREEN ADVERTISING
SAWA, the global trade body for the most penetrating medium on the planet
- cinema - once again invigorates you, inspires you and entertains you as can
only happen at the movies.Come see the new innovations in technology.
More...
Tue 18 June
13:00 - 13:45
TED@CANNES: THERE IS MAGIC IN THE FUTURE
As part of its conversation on what's next, Starcom MediaVest Group presents
a special TED session, including an original performance developed exclusively
for the Festival by Marco Tempest, world-renowned techno-illusionist. More...
15
Thur 20 June
10:00 - 11:15
NEW DIRECTORS' SHOWCASE
Find out who is among the hottest new directing talent in a session that
draws a full house every year. More...
Thur 20 June
17:00 - 17:45
FUTURE LIONS AWARDS
This is your chance to see the best new talent as they launch their careers on
the stage at Cannes Lions; AKQA’s Future Lions Award is the official student
competition of Cannes Lions. More...
Fri 21 June
13:15 - 14:00
THE ERA OF "YOU": THE NEW SCIENCE OF GIVING PEOPLE WHAT THEY
WANT
John Kennedy, Vice-President, Corporate Marketing at IBM, takes to the stage
for a session from the tech company. More...
Fri 21 June
15:15 - 16:00
IS THE MACHINE THE MESSAGE?
The Creative and the Futurist, Chacho Puebla and David Rowan, join forces to
take the Cannes Lions audience into a future where the colliding worlds of
technology, science and the arts will reinvigorate the global advertising
16
industry. More...
Fri 21 June
17:15 - 18:00
THE MINORITY REPORT METHODOLOGY
The seminar examines how Minority Report’s stunningly prescient
technological predictions came true and how agencies and advertisers can
learn from their approach. More...
Sat 22 June
11:00 - 11:45
DARE'S DEADLY 60
Join DARE and friends for an hour of quick fire inspiration, controversy and
mayhem. It might even make you future-proof for the next 60 years. More...
Sat 22 June
12:00 - 12:45
CO-CREATING ADVERTISING 2020
The Wharton Future of Advertising Program reveals what advertising
could/should look like in 2020 and what should we do now for that future.
More...
17
HEAR FROM THE BRANDS
FEATURING:
MUHTAR KENT
Chairman, CEO
The Coca-Cola
Company
KEITH WEED
Chief Marketing &
Communications
Officer
Unilever
JEAN-FRANÇOIS VAN
BOXMEER
Chairman of the
Executive Board, CEO
Heineken
RICHARD LEE
Chief Marketing Officer,
PepsiCo; Chief Creative
Officer, Tingyi Asahi
Beverages
PepsiCo / Tingyi Asahi
Beverages
ALEXEI ORLOV
Chief Marketing
Officer, Greater China
and ASEAN
Volkswagen Group
China
18
Mon 17 June
12:00 - 12:45
WORK THAT MATTERS
Coke shines a spotlight on how its belief in cultural leadership is shaping its
creatively driven marketing plans for the future. More...
Tue 18 June
13:00 - 13:45
MARKETING2020
EffectiveBrands is proud to present the Marketing2020 seminar about the
future of brands, the marketing organisation, and how to evolve client agency
collaboration to get the greatest creativity. More...
Tue 18 June
16:00 - 16:45
HOW TO REACH A BILLION EYEBALLS?
Global marketers from Volkswagen Group and PepsiCo in China revealed the
secrets to their success in the country. More...
19
Wed 19 June
15:00 - 15:45
AXE: CELEBRATING 30 YEARS IN THE MATING GAME
Unilever CMO Keith Weed shares the creative journey of Axe, drawing on the
insights and inspiration of the Unilever and BBH teams to share its secrets of
success. More...
Wed 19 June
16:00 - 16:45
THE NEXT CREATIVE REVOLUTION
Alfredo Gangotena, CMO of MasterCard, and Nick Law, Global CCO of R/GA,
talk about how clients and agencies are reorganising to meet the challenge
of this next creative revolution. More...
Fri 21 June
16:00 - 16:45
KEEPING AHEAD OF THE CREATIVITY CURVE: WHAT’S NEXT FOR AFRICA?
Diageo CMO Andy Fennell and South African creative Dale Tomlinson explore
the potential for brands in Africa. More...
Fri 21 June
12:00 - 13:00
THE CANNES DEBATE WITH THE COCA-COLA COMPANY
Sir Martin Sorrell is joined by two of leaders from the 2013 Cannes Lions
Creative Marketer of the Year, The Coca-Cola Company: CEO Muhtar Kent
20
and Chief Marketing & Commercial Officer Joseph Tripodi. More...
Fri 21 June
14:15 - 15:00
MAURICE LÉVY INVITES ... JEAN-FRANCOIS VAN BOXMEER
Maurice Lévy, Chief Executive Officer at Publicis Groupe, talks to Jean-
Francois van Boxmeer, Chairman and CEO at Heineken, about
communications at the third largest brewer in the world. More...
21
CELEBRITIES ON STAGE
FEATURING:
ROBBY NOVAK
Kid President
CONAN O’BRIEN
Comedian, Writer,
Producer, Late Night
Television Host
SEAN COMBS
Producer, Artist, Performer;
CEO, Founder
Bad Boy Worldwide
Entertainment Group
LOU REED
Musician
22
Mon 17 June
16:00 - 16:45
WORLDMAKERS: MEET THE PARENTS
This session features 'Kid President' Robby Novak and his brother-in-law Brad
Montague, as well as JWT's Jeff Benjamin and his mother, all taking about
childhood, mentorship, talent and inspiring creativity. More...
Wed 19 June
11:00 - 11:45
WHAT CONNECTS IN COMEDY
CNN anchor Anderson Cooper sits with comedian, writer, producer and prolific late
night television host Conan O’Brien for an inspiring exploratory about what
connects in comedy. More...
Wed 19 June
12:00 - 12:45
CULTURE AS A CREATIVE CATALYST
Steve Stoute introduces innovative pioneer Sean Combs to unearth the insights,
inspirations and passions that continue to influence his creative vision. More...
23
Thur 20 June
12:00 - 12:45
GREY MUSIC SEMINAR WITH LOU REED
Continuing in the tradition of presenting legendary music icons in a one-on-one
frank and absorbing discussion about creativity and inspiration, Tim Mellors and
Jim Heekin invite The Velvet Underground songwriter Lou Reed to the stage.
More...
SPOTLIGHT ON THE INDUSTRY
FEATURING:
JIMMY WALES
Founder
Wikipedia
DAVID LUBARS
Chairman, Chief
Creative Officer
GEORGE LOIS
Master Communicator
LEE CLOW
Global Director of
Media Arts,
PAUL BENNETT
Chief Creative Officer
IDEO
24
BBDO North America TBWA\Worldwide;
Chairman
TBWA\Media Arts Lab
Mon 17 June
14:00 - 14:45
HEMINGWAY, DICKENS AND MICHELANGELO: THE BEST AGENCY EVER?
Andrew Robertson and David Lubars explain what they have learned from the
work of one of the greatest planners (Hemingway), writers (Dickens) and art
directors (Michelangelo) of all time. More...
Mon 17 June
14:00 - 14:45
HOW TO BE MORE ADAPTIVE…AND WHY IT WILL MAKE YOU MORE CREATIVE
Delegates hear how the principles of adaptive behaviour learned from F1 can be
applied to their own industry. More...
Wed 19 June
10:00 - 10:45
IS THE ADVERTISING INDUSTRY AS WE KNOW IT TO BE LEFT IN THE HISTORY
PAGES OF ENCYCLOPAEDIA?
MOFILM’s David Alberts interviews Jimmy Wales, Founder of Wikipedia, and
asks will advertising as we know it be trampled by the crowd. More...
25
Wed 19 June
12:00 - 12:45
WHEN ADVERTISING GROWS UP
Three industry experts with very different backgrounds answer a simple question:
what should advertising look like when it grows up? More...
Fri 21 June
10:00 - 10:45
TBWA\: LEGENDS: A MILLION STORIES
A conversation with Lee Clow and George Lois about the past, present and future
of advertising. More...
Sat 22 June
13:00 - 13:45
CREATIVITY INSIDE-OUT: A NEW WAY OF DOING BUSINESS
The agency discusses how creating the right context and posing the right
questions on the inside will shape the outside that companies with purpose are
striving for – while pushing creativity and innovation in new and exciting ways.
More...