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Prescient Digital Media presents "Winning Support for your Intranet / Intranet 2.0 Initiatives" on June 25, 2009
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© 2009 Prescient Digital Media
Julian Mills, Prescient Digital Media
Winning Support for Intranet/Intranet 2.0 Initiatives
© 2009 Prescient Digital Media
Intranet value Intranets and corporate portals are widely valued
for: Streamlining business processes Driving operational efficiencies Enhancing communications and collaboration Reducing the cost of internal business functions And virtually every line of business and department
within an organization can benefit from the power, flexibility and bottom-line value of an intranet.
© 2009 Prescient Digital Media
Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-
in-Class performance (5% didn’t) (Aberdeen Group)
Companies using Web 2.0 tools achieved 18% increase in engagement (Aberdeen Group)
Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)
Cisco attributes $millions in savings to their wikis (Cisco)
© 2009 Prescient Digital Media
Understand Need Perceived need
SodexhoNet Dashboard
© 2009 Prescient Digital Media
Business case: example “Look at your business.”
Angelo Ioffreda, VP, Internal Communications, Sodexo
Add value to dispersed workforce Productivity Effective and efficient communications: reduce print Enable people to find one another
Add applications that enhance business value
© 2009 Prescient Digital Media
Lead Submission Form
© 2009 Prescient Digital Media
SuperSleuth Benefits Has increased leads by more than 100% and net client
sales by US $90 million. One easy-to-access company-wide program. Promotes lead exchange across business segments / breaks
down silos. Reduces administrative effort, leads get to sales executives
more quickly for action. Works well in our decentralized organization.
© 2009 Prescient Digital Media
Your take-aways Understand intranet/intranet 2.0 value Understand your company’s business drivers Link value to drivers Bring data, not opinion
© 2009 Prescient Digital Media
Business case: example VP Communications, multi-national, 20K+ employees
Broad understanding that rogue sites (+100) was ineffective: rigorous standards and guidelines
Danger: virtually impossible to get and share accurate information Support culture and collaboration
No one place to start and end day Lesson: “Get through your strategy and implementation
plan quickly so executives have confidence that you can execute your roadmap.”
© 2009 Prescient Digital Media
Strategy “Without a strategy and plan we would not have had executive
buy in (and funding)” says Karen Allen, Manager of Employee Communications and the Xerox weboard,” We needed to prove to our leaders how useful and valuable the intranet is.”
Source: “Intranet Design Annual 2003”, Nielsen Norman Group, October 2003
© 2009 Prescient Digital Media
Bring data, not opinion “In God we trust, all others bring data,”
Charles Demming
© 2009 Prescient Digital Media
Evaluation Scores
© 2009 Prescient Digital Media
Overall Score: 1 2 3 3.6 4 5 6 7 8 9 10
13
© 2009 Prescient Digital Media
Audience Analysis
© 2009 Prescient Digital Media
Intranet sources of value Corporate effectiveness Efficiency/productivity Employee engagement Time to productivity/recruitment
© 2009 Prescient Digital Media
Enable “One Company” “No consistency across the sites. Aren’t we all
supposed to be one company.” Business Requirement Interviewee
Common, consistent intranet for all employees All geographies and GBU/SBUs deliver consistent
experience/information
IBM: improved communications
Proving intranet value: IBM 80% IBM employees visit w3 at least once per
day Productivity savings estimate of $80.6 million 68% view the intranet as crucial to their jobs Employee retention: 52% are more satisfied to
be an IBM employee because of information obtained on w3
Finding information30% of information workers’ time is spent finding information
At a cost of $18K each year per employee in lost productivity
Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)
Source: Center for Media Research
© 2009 Prescient Digital Media
Efficiency examples Empower Line Managers
42% of managers said they accidentally use the wrong information at least once a week. (Source: Accenture, 2007 Study)
57% of respondents said that having to go to numerous sources to compile information is a difficult aspect of managing information for their jobs. (Source: Accenture, 2007 Study)
© 2009 Prescient Digital Media
Increase efficiency “On average, focus group participants spend between
one and two hours a day tracking down the information they need to perform their role.” Prescient focus group report.
Increase efficiency by enhancing ease of finding information Reduce unproductive activity
E.g. HR reps fielding calls because employees cannot find accurate HR information
IT fielding help desk calls
© 2009 Prescient Digital Media
Efficiency examples
A prominent financial services firm with 30,000 employees reduced their IT Help Desk call volume by 30% and saved more than $300,000 annually by providing better self-service information on their intranet. (Source: Prescient client, 2003)
© 2009 Prescient Digital Media
Efficiency examples Save time by finding and managing information
One prominent investment company (800 employees) performed a content audit and eliminated 70% of the content (7000 pages) on their new intranet which reduced content migration, maintenance, and storage costs by tens-of-thousands of dollars per year. (Source: Prescient Digital Media client, 2004)
Engagement Employee engagement delivers
o Improved moraleo Higher collaboration o Organization loyaltyo Faith in management o Improved productivityo Higher recruitment & retention
© 2009 Prescient Digital Media2525+
Best Buy: BlueShirtNation (BSN) Encouraged employees to participate in a video
contest that promoted their 401k plans BSN helped increase the number of employees
signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10th increase in employee engagement
will increase single store sales $100k
© 2009 Prescient Digital Media
• HR– I’m having a baby.– I’ve just been hired.– I’m getting divorced
• Admin– I need business cards.– I am changing job
locations.– I am becoming a
home-based employee.
Employee Centric
© 2009 Prescient Digital Media
Employee Recruitment/Retention 39 per cent of 18 to 24 year-olds would consider
leaving if they were not allowed to access applications like Facebook and YouTube.
A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.
The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed
Source: Telindus
© 2009 Prescient Digital Media
Source: Prescient Intranet 2.0 - Global Study
Intranet 2.0 uses
© 2009 Prescient Digital Media
Source: Prescient Intranet 2.0 - Global Study
Intranet 2.0 budget
© 2009 Prescient Digital Media
Source: Prescient Intranet 2.0 - Global Study
Intranet 2.0 barriers
© 2009 Prescient Digital Media
Intranet 2.0 satisfaction levels Only 29% of organizations rate the tool functionality
as good or very good; 24% rate them as poor or very poor
Satisfaction rates with executives is dangerously low: only 23% of executives rate the 2.0 tools as good or very good; 38%% rate them as poor or very poor
Source: Prescient Intranet 2.0 - Global Study
© 2009 Prescient Digital Media
Your take-aways Understand intranet/intranet 2.0 value Understand your company’s business drivers Link value to drivers Bring data, not opinion
© 2009 Prescient Digital Media
Reading IntranetBlog.com Intranet 2.0: Social Media Becomes Mainstream www.PrescientDigital.com
ROI Intranet ROI White Paper
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