Why is social media important?

Why is social media important?

and how do I incorporate it in what I do?

SocialInstinct

Keith CrowellVP of Social Media@keycrow

Where does social media matter?

Sales

Support

Hiring

Sales

77% of B2C marketers said they acquired a customer via Facebook.

65% 47% 1/3

of B2B marketers said they acquired

customers via LinkedIn

of B2B marketers actively using

LinkedIn

of global buyers use social media to

engage vendors. 75% expect to use

social media in future purchase process

Source: www.jeffbullas.com

Sales

Support

78% of consumers believe social media will become the dominant method for them to

communicate with companies.

58% 20% 59%

of customers have tweeted about a bad

experience with a company and have never

received a response

of top Fortune 500 companies engage their customers on Facebook. This includes listening,

engaging, and responding to customer questions

of customers will switch brands to get better

service

Source: dailyinfographic.com

Support

Hiring

92% of US companies have used social media for recruiting.

7 out of 10 1 in 5 66%

of employers have successfully hired a

candidate using social media

jobseekers had a contact share a job

with them on Facebook

of recruiters use Facebook to find

talent

Source: socialtimes.com

Hiring

Social Media Check Up

Is your current strategy addressing your business needs?

Are you reaching the right audience?

Are you continuing to grow your audience?

Do you have a content strategy?

What success metrics are you tracking?

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Audience

Channel Identification and Creation

YouCompetition

Where you should start.

Content Development and Distribution

S M T W T F S

Types of content and distribution.

tweets and posts

blogs

ebooks

images

presentations

podcasts

videos

Community Management

Ownership Execution

In-house Outsource?

Technology Needs Assessment

Social Media

Publishing

Social Listening/

Monitoring

Metrics and Analytics

Growth

Adoption

Engagement

Responsiveness

Relevancy

Satisfaction

Metrics and Analytics

Category Score Total

Growth 12.43 15

Adoption 6.31 10

Engagement 4.14 10

Responsiveness 4.97 5

Relevancy 5.00 5

Satisfaction 4.00 5

Score 36.84 50

Community Health Index

Keith CrowellVice President

415.290.3453keith@socialinstinct.com

@keycrow

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