What's the value of a 'like' anyway? Sally Falvey, JustGiving

WHAT’S THE VALUE OF A ‘LIKE’ ANYWAY?

Sally Falvey

@salleeann

@JustGiving

?

1.User growth

2.Community engagement

1.User growth

2.Community engagement

One in five donation shares on JustGiving results in another donation.

One in 10 shares results in another share.

So each sharer brings more donations and more people – great!

£5

Sonny’s Law.For every action, share it!

“We now live in an age where your audience

has an audience”Randi Zuckerberg

CEO of Zuckerberg Media

The average Facebook user has 338 friends.

Social context matters.We trust content shared by friends.

Super socials have 668 friends on

Facebook!

People are curating their ‘online me’.

23,000 people tweeting at Color Run.

1.User growth

2.Community engagement

We celebrate the amazing things

people do for the causes they love.

So they can show they care.

What content is working for us?

Timely and relevant events or trends.

Inspiring people with great stories.

Awareness days – people can show they care.

Inspiring quotes motivate and encourage people.

So let’s sum up...

Your audience has an audience. Get the content right and you’ll reach more people via their networks.

People are curating their ‘online me’. Give them unique content that makes them look good.. They’ll share it!

Make it easy to share actions. Add like & tweet buttons that share ready-made content – don’t make people think!

Put your community in the spotlight. Share their experiences, encourage them and say thank you.

THANKS

Sally Falvey

@salleeann

@JustGiving