What's next for the cloud in Germany?

November 2013

WHAT’S NEXT FOR THE CLOUD IN GERMANY?

Survey data: DE v EU market trends

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CLOUD & HOSTING PROVIDERS SURVEYWe surveyed 400+ service providers in Germany and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?

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DATA CENTRE OF CHOICEAs in the EU, carrier-neutral data centres are the data centre of choice for German cloud and hosting providers Second most popular in Germany are

self-owned DCs

In the EU, the Netherlands scored highest for use of CNDCs. Spain, on the other hand scored just 8% for preferring CNDCs

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CUSTOMER DEMAND TODAYDemand for traditional hosting exceeds demand for cloud in Germany

Demand for Cloud SaaS is well below the EU average

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CLOUD REVENUE SHARE 2012 TO 2015However, the majority expect the cloud wave to hit within the next 3 years

60% of German respondents expect 40-100% of revenues to come from cloud by 2015

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REVENUE IMPACT OF CLOUDOnly 46% of German respondents are positive about the revenue impact of cloud

Of all those surveyed, Germany were the least optimistic in this respect

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KEY COMPETITORSService providers in Germany see local providers as their key competition

The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements

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STRATEGIES TO LEVERAGE CLOUDThe top 3 strategies by German cloud and hosting service providers

Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies

These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements

Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich

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