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In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud. This presentation looks at the survey data from Germany and from the EU as a whole, comparing them to provide insight into the similarities and differences in these two markets.
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November 2013
WHAT’S NEXT FOR THE CLOUD IN GERMANY?
Survey data: DE v EU market trends
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CLOUD & HOSTING PROVIDERS SURVEYWe surveyed 400+ service providers in Germany and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?
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DATA CENTRE OF CHOICEAs in the EU, carrier-neutral data centres are the data centre of choice for German cloud and hosting providers Second most popular in Germany are
self-owned DCs
In the EU, the Netherlands scored highest for use of CNDCs. Spain, on the other hand scored just 8% for preferring CNDCs
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CUSTOMER DEMAND TODAYDemand for traditional hosting exceeds demand for cloud in Germany
Demand for Cloud SaaS is well below the EU average
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CLOUD REVENUE SHARE 2012 TO 2015However, the majority expect the cloud wave to hit within the next 3 years
60% of German respondents expect 40-100% of revenues to come from cloud by 2015
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REVENUE IMPACT OF CLOUDOnly 46% of German respondents are positive about the revenue impact of cloud
Of all those surveyed, Germany were the least optimistic in this respect
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KEY COMPETITORSService providers in Germany see local providers as their key competition
The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements
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STRATEGIES TO LEVERAGE CLOUDThe top 3 strategies by German cloud and hosting service providers
Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies
These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich
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