What Will Matter For Media-Tech

WHAT WILL MATTER FOR MEDIA-TECH

MICHAEL J. WOLFJANUARY 19, 2014

1

1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

2

FIFTY SHADES OF GREY

3

90 52MILLION COPIES

SOLD

LANGUAGESPUBLISHED

FASTEST-SELLING PAPERBACKOF ALL TIME

$

4

5

6

7

8

21 MILLIONPOSTS ABOUT DR. WHO ON TUMBLR IN ONE MONTH

MORE VIEWS DURING FINALE THAN THE SUPER BOWL OR MTV VIDEO MUSIC AWARDS:

14.5 MILLIONIN ONE DAY

9

10

1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

11

12

13

14

15

16

1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

17

18

AVALANCHE TIMELINE

2007READING APPS

19

AVALANCHE TIMELINE

2008LARGE FORMAT2007

READING APPS

20

AVALANCHE TIMELINE

2010RESPONSIVE WEB DESIGN

2008LARGE FORMAT

21

AVALANCHE TIMELINE

20112010RESPONSIVE WEB DESIGN

22

AVALANCHE TIMELINE

2012SNOW FALL2011

23

AVALANCHE TIMELINE

2012SNOW FALL2013

24

AVALANCHE TIMELINE

20132013

25

AVALANCHE TIMELINE

2008LARGE FORMAT

2007READING APPS

2011 2012SNOW FALL

2013

26

AVALANCHE TIMELINE

20142013 20152008LARGE FORMAT

2007READING APPS

2011 2012SNOW FALL

27

1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

28

BIG JARGON

29

CAPTURE DATA,LOCK IT AWAY,THEN TORTURE IT TO MAKE IT TELL YOU ITS SECRETS.

30

THE TRUE PROMISE OF BIG DATA: THE USER

Hi!

31

BIGTHINK

LITTLE32

LITTLE DATA

(1) Data from the actions and activities that users take as part of a media experience.

(2) Data that enables web publishers to create a better experience for the user.

(3) Data that users explicitly share.

33

LITTLE DATA IS YOUR FRIEND. BIG DATA IS CREEPY.FOR THE USER,

34

LITTLE DATA YIELDS NATIVE METRICS

★ DO YOU WATCH VIDEO?★ ARE YOU REGISTERED?

★ WHAT DO YOU FAVORITE?

★ DO YOU TIME-SHIFT FOR LATE READING?

★ DO YOU SCROLL BELOW THE FOLD?

★ WHAT DO YOU “LIKE”? ★ ARE YOU LIKELY TO TWEET CONTENT?

★ DO YOU LISTEN TO PODCASTS?★ DO YOU EMAIL ARTICLES?

★ DO YOU BOOKMARK AND SAVE?★ DO YOU HOVER OVER LINKS WITH YOUR MOUSE?

★ DO YOU USE A SCROLLWHEEL?

★ DO YOU VIEW IN LARGE TYPE?

★ ARE YOU A SLIDESHOW FAN?

★ DO YOU PREFER SHORT OR LONG-FORM ITEMS?

35

LITTLE DATA + BIG DATA = BETTER USER EXPERIENCE

★ BETTER PRODUCTS★ BETTER PRICING★ BETTER PREDICTION★ BETTER CONTENT★ BETTER ENGAGEMENT★ BETTER ADVERTISING

36

1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

37

WHAT WILL REALLY MATTER

THIS YEAR? USER EXPERIENCE

38

THANK YOU!

@MJW

39