WHAT WILL MATTER FOR MEDIA-TECH

MICHAEL J. WOLFJANUARY 19, 2014

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1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

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FIFTY SHADES OF GREY

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90 52MILLION COPIES

SOLD

LANGUAGESPUBLISHED

FASTEST-SELLING PAPERBACKOF ALL TIME

$

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21 MILLIONPOSTS ABOUT DR. WHO ON TUMBLR IN ONE MONTH

MORE VIEWS DURING FINALE THAN THE SUPER BOWL OR MTV VIDEO MUSIC AWARDS:

14.5 MILLIONIN ONE DAY

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1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

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1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

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AVALANCHE TIMELINE

2007READING APPS

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AVALANCHE TIMELINE

2008LARGE FORMAT2007

READING APPS

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AVALANCHE TIMELINE

2010RESPONSIVE WEB DESIGN

2008LARGE FORMAT

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AVALANCHE TIMELINE

20112010RESPONSIVE WEB DESIGN

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AVALANCHE TIMELINE

2012SNOW FALL2011

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AVALANCHE TIMELINE

2012SNOW FALL2013

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AVALANCHE TIMELINE

20132013

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AVALANCHE TIMELINE

2008LARGE FORMAT

2007READING APPS

2011 2012SNOW FALL

2013

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AVALANCHE TIMELINE

20142013 20152008LARGE FORMAT

2007READING APPS

2011 2012SNOW FALL

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1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

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BIG JARGON

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CAPTURE DATA,LOCK IT AWAY,THEN TORTURE IT TO MAKE IT TELL YOU ITS SECRETS.

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THE TRUE PROMISE OF BIG DATA: THE USER

Hi!

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BIGTHINK

LITTLE32

LITTLE DATA

(1) Data from the actions and activities that users take as part of a media experience.

(2) Data that enables web publishers to create a better experience for the user.

(3) Data that users explicitly share.

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LITTLE DATA IS YOUR FRIEND. BIG DATA IS CREEPY.FOR THE USER,

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LITTLE DATA YIELDS NATIVE METRICS

★ DO YOU WATCH VIDEO?★ ARE YOU REGISTERED?

★ WHAT DO YOU FAVORITE?

★ DO YOU TIME-SHIFT FOR LATE READING?

★ DO YOU SCROLL BELOW THE FOLD?

★ WHAT DO YOU “LIKE”? ★ ARE YOU LIKELY TO TWEET CONTENT?

★ DO YOU LISTEN TO PODCASTS?★ DO YOU EMAIL ARTICLES?

★ DO YOU BOOKMARK AND SAVE?★ DO YOU HOVER OVER LINKS WITH YOUR MOUSE?

★ DO YOU USE A SCROLLWHEEL?

★ DO YOU VIEW IN LARGE TYPE?

★ ARE YOU A SLIDESHOW FAN?

★ DO YOU PREFER SHORT OR LONG-FORM ITEMS?

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LITTLE DATA + BIG DATA = BETTER USER EXPERIENCE

★ BETTER PRODUCTS★ BETTER PRICING★ BETTER PREDICTION★ BETTER CONTENT★ BETTER ENGAGEMENT★ BETTER ADVERTISING

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1. TRIUMPH OF FAN CULTURE

2. ORIGINALS EVERYWHERE

3. AVALANCHE OF SNOWFALLS

4. LITTLE DATA

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WHAT WILL REALLY MATTER

THIS YEAR? USER EXPERIENCE

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THANK YOU!

@MJW

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