Type-A Parent Conference 2012 Breaking into Podcasting (or How to Be an Online Radio Star!)

Breaking into

Podcasting: How to Be an Online Radio Star

Tamara Walker

Why start a podcast?

6+ million American

adults have listened to

podcasts.*Most popular content formats target men.

Moms spend 2 hours a day more in their cars than other drivers

48% of moms listen to podcasts 93% of Moms Spend 1 – 5 hours

listening to podcasts

Mom’s top rated podcast categories:Kids and Families, Education, Comedy, Music

*Pew 2005 Research

Why start a podcast?

Value for audience

Reach different people

Increase traffic +$

Establish yourself as an expert

Fun!

What should I talk about?

Passion = Authenticity

Why would anyone listen to me?

Your

blog

postsYour

interests

Trending

Topics

Current

events Kids?

Do I need a producer or co-host?

ProducerLive

Taking Callers

Co-Host2nd Viewpoint

Share Tasks

It depends on your goals.

What equipment do I need?

• Microphone

• Headphones

• Computer

• Recording & mixing

software

Basic• Professional mic

• Mic screen filter

• Mixer

• Amplifier

• Digital recorder

Advanced

What are my broadcasting options?

Live

Recorded

3rd Party

Services

Audio Editing

Software

Online

Distributer

Can I play music or other recordings?

©Copyrighted cannot be used

without permission of the copyright holder.

“PodSafe”Indie

bands

on

How do I get guests for my show?

Publicist or

PR Department

They are just people:

Above all, don’t be afraid to ask! If you don’t ask,

the answer is always NO!

How do I interview a guest?

Yourself

Guest

Preparation

• Research Topic

• Research Guest

• Read their blog, articles, books

• Watch/listen to their interviews

• Call-in Numbers

• Format of the Show

• Length of Interview

• Link to similar interview

• Suggested questions/talking points

How do I interview a guest?

A Z

Open-ended

questions

Conversation

-v-

Canned Delivery

Listen closely

Respond when

appropriate

Stay on topic

Put your guest

at ease

Relax

How can I market my show & build

an audience?

Internet

Networking

Audience

Your own websiteSocial mediaPodcast directoriesiTunes

Partnering with other hostsPress releasesSponsors

Build a communityInteract & engageGiveaways/contests

Tamara can be reached at:

MomRN.com

momrn@momrn.com

Facebook.com/AskMomRNShow

@MomRN

Let’s chat!