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Tamara Walker (Founder/CEO MomRN & Ask MomRN Show host) gave this presentation on how to start and market a podcast or online radio show at the Type-A Parent Conference on June 23rd, 2012 in Charlotte, NC. Copyrighted 2012
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Breaking into
Podcasting: How to Be an Online Radio Star
Tamara Walker
Why start a podcast?
6+ million American
adults have listened to
podcasts.*Most popular content formats target men.
Moms spend 2 hours a day more in their cars than other drivers
48% of moms listen to podcasts 93% of Moms Spend 1 – 5 hours
listening to podcasts
Mom’s top rated podcast categories:Kids and Families, Education, Comedy, Music
*Pew 2005 Research
Why start a podcast?
Value for audience
Reach different people
Increase traffic +$
Establish yourself as an expert
Fun!
What should I talk about?
Passion = Authenticity
Why would anyone listen to me?
Your
blog
postsYour
interests
Trending
Topics
Current
events Kids?
Do I need a producer or co-host?
ProducerLive
Taking Callers
Co-Host2nd Viewpoint
Share Tasks
It depends on your goals.
What equipment do I need?
• Microphone
• Headphones
• Computer
• Recording & mixing
software
Basic• Professional mic
• Mic screen filter
• Mixer
• Amplifier
• Digital recorder
Advanced
What are my broadcasting options?
Live
Recorded
3rd Party
Services
Audio Editing
Software
Online
Distributer
Can I play music or other recordings?
©Copyrighted cannot be used
without permission of the copyright holder.
“PodSafe”Indie
bands
on
How do I get guests for my show?
Publicist or
PR Department
They are just people:
Above all, don’t be afraid to ask! If you don’t ask,
the answer is always NO!
How do I interview a guest?
Yourself
Guest
Preparation
• Research Topic
• Research Guest
• Read their blog, articles, books
• Watch/listen to their interviews
• Call-in Numbers
• Format of the Show
• Length of Interview
• Link to similar interview
• Suggested questions/talking points
How do I interview a guest?
A Z
Open-ended
questions
Conversation
-v-
Canned Delivery
Listen closely
Respond when
appropriate
Stay on topic
Put your guest
at ease
Relax
How can I market my show & build
an audience?
Internet
Networking
Audience
Your own websiteSocial mediaPodcast directoriesiTunes
Partnering with other hostsPress releasesSponsors
Build a communityInteract & engageGiveaways/contests
Tamara can be reached at:
MomRN.com
Facebook.com/AskMomRNShow
@MomRN
Let’s chat!