Twitter Basics for New York Synagogues

Presented by Miriam Brosseau, Special Projects CoordinatorDarim OnlineMiriam@DarimOnline.org@miriamjayne

TWITTER 101

Agenda

• Background• Profiles• Building Your

Community

MobileConciseConversational

About Twitter

• Launched in 2006• Over 140 million users (13% of online adults)• One of the few social networks that’s getting

younger – teen accounts doubled in 2 years• Average user has about 30 followers• Lady Gaga (@ladygaga) is the most popular

person on Twitter with over 23 million followers

ESTABLISHING YOUR ACCOUNT

Username, image, description.

Personal vs. Brand

PERSONAL vs. BRAND

Clear who it is. You’d do the same when you answer the phone, right?

“I” statements feel personal. Human connection.

Asking for help is personal and will get more responses.

BUILD YOUR COMMUNITY

WHO TO FOLLOW?• Other synagogues• Your staff• Your members• Community orgs (Jewish, media, etc.)• Content you might want to RT (@URJ,

@theRAC, @PBSparents, etc.)

SEARCHESSaved searches (including hashtags) you want to revisit.

- Common terms- Common misspelling of your name (darim instead of @darimonline)

- Conferences (#urjbiennial, #ccar12)- Conversations (#jed21)

HASHTAGSAnyone can make. Check first!Keep brief, and intuitive.Use in tweet, or add to end

#jedchat#whatrabbisdo #JED21 #FF

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

MT = “Modified Tweet”

DM = Direct Msg

# denotes hashtag

Listening on Twitter:Mentions

When people are talking TO you or ABOUT you.

Based on your settings and tools, you’ll get a notification when someone mentions you

Be Social.

VS.

Find Your Voice

Your goals &

objectives

Their goals &

objectives

Add Value

Cross Platforms: Wrong Idea

Cross Platforms: Right Idea

Know where you’re going, and that it’s a blog

Know where you’re going, what’s there, and that it’s useful

Empower others to share their engagement with you and to promote you!

Twitter for iPhone, Android, & Blackberry

Key Building Blocks for Success

• Be social, not a bullhorn.• Be helpful, and people will help you.• Find your voice, and have personality.• What do you want to be known for? Build it.• Be a good listener.• Be part of the network, and use it.• Participate regularly.• Thank people! X

Put It Together!Take a moment to craft another tweet

(approx 140 characters, but we won’t count)

• Adds value through content or being a platform for valuable conversation;

• Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;

• Has a unique voice, personality, and will grab attention;

• Reflects your personal and/or professional brand.