Trendspotting: Youth, Social Media & Collaboration

Trendspotting: Youth, Social Media & CollaborationMargarita Quihuis, RI Labs

Trends I’m Following Millennial Generation Mass Customization Arts & Crafts Movement Simplification Self Expression Social Persuasion Social Tools for Collaboration, Mobilization &

Empowerment

Today’s Focus

How Youth’s social behavior and aspirations are being amplified and empowered

by technology

How a 15 Year Old Creates an Online Marketing Campaign for his rock and roll band for $100

Step1: Myspace

Step 2: Get a B**chin video

Post it Everywhere

Post it Everywhere

Random people post their videos of you

Make it easy for your fans to promote you

Cut an EP (cost $20/hr) and put it on PureVolume so record labels can find you

Expand your Audience to Facebook

Outcomes1870 results on GoogleMySpace

12,601 friendsmap viewed 56,733 times82,410 total plays5338 comments

1-2 concerts/moPaying customersSold 120 CDs at concertsFree Services from community

PhotosVideos

Word of mouth offline + word of mouth online

Interesting Stuff Simple tools – digital camera, photoshop, Mom’s computer “You have to throw yourself out there” Willingness of friends and loose ties (people you’ve just met)

to help Use of MySpace and other online sites to deepen

communication, trust, validation, mobilize audience base How random people create more content and buzz without

your request Elastic pricing of services