Students learn the basics of design and brand strategy but somewhere along the line we need to teach passion. Digital Strategy is art, not science Humans love stories. Selfies are better than Facebook status updates and they disappear that is why they are better
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#Trendspotting
People en Espaol is a Spanishlanguage magazine published by
Time Inc. largest readership in the United States, reaching 6.4
million readers Entertainment, fashion and beauty, and human
interest stories Case Study
How They See Digital
How we see it (Reality)
Tell The Brands Story Be the Artist
What are the goals of a digital strategy?
There are four truths about social media: You dont own your
brand people do Every day is election day woo the audience
constantly Fish where the fish are be where your fans are Success
revolves around genuine and compelling content
Introduce The Brand Introduce The Brand
Make the brand loved
Your Job is to
I cant hear you
Think of the Brand as a person not a logo Be different
These are your competitors They are smart and spend a ton
They are smart and spend a ton
Brands Want and Need You Engagement and Loyalty
We want them, we need them We desire to be loved (and we tell
our friends about you)
Brands Want To Flirt With You .
WHO are you are talking to, WHERE are they and WHAT are they
doing? Thats why we use Trends To Engage, to be Authentic, To
Listen, (Like a Good Friend) Brands want you to talk and Tweet and
Snap and Pin and Share and Like and
You have to fish where the fish are
A Cycle?
First Place on Reddit last week Local News Used On Monday
cool/WTF/sm art/beautiful People vote up or down it #trends or
dies BuzzFeed, Mashable Editors get content from Reddit #IAmA
A Lengthy discussion on Healthcare Better on Reddit or
Twitter.?
Third Place, 12MM views from Reddit (a trend)
+ Check Brands, check Blogs (Adweek, ads of the world, ad age),
check ad agencies YouTube channels
91% of US adults have cellphones 143 million of US adults have
smartphones Nickolay Lamm cell phone data visualization
Chicago
1990s 2010s
Follow the UK Embassy in China -KPCB Internet Trends 2012, Mary
Meeker-
Selfies 16 billion photos on Instagram. 35 million photos using
the hashtag #selfie on Instagram. 30% of the uploaded pictures by
The British people between 18 and 24 years are selfies. 48% of
French people use their smartphone to take pictures of themselves.
-Opinium- The telegraph- Ipsos France-
http://opinium.co.uk/
Are Selfies New?
#Chuchhill
#Camelot
Daily SnapChats
Taco Bell Taco Bell
Ideas for brands use of Snapchat via Tongal.com Victorias
secret should push its lingerie products while embracing Snapchats
naughty reputation. The brand should sext men with self-destructing
coupons to buy their significant others gifts this holliday season.
If EA Games wants to engage its followers via the social-mobile
app, it should randomly release cheat codes and hints for its
console games with easter-egg-style messages. The name of this
potential appeal for Las Vegas' tourism board: "What Happens in
Snapchat Stays in Snapchat." In a simple but viable application,
the municipality could play off its famous tagline by offering
prizes to Vegas vacationers who submit footage.
Why are brands interested in SnapChat
Because They Fish Where The Fish Are
Where do they Fish?
Story Telling never ends Check : Master of Telling A Story
Casey Neistat http://www.youtube.com/user/caseyneistat Youtube 2013
rewind (12 million views in 21H) Yahoo top 10 searches 2013
Facebook Year In Review
New Business Card? Michael Quintos Teacher, Parts Startup,
Digital Strategy and I like pizza @mquintos @digitaladagency
@partsfill Snap : digitaladagency (say hello to u, send us a
snap)
TLDR: why @Snapchat works, hint it has nothing to do with sex
#privacy #creativity and #ephemeral sound like a teen near
you?