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A year in the life of a teen rock band and how social platforms like MySpace, Facebook and YouTube are the enterprise software for this generation
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Trendspotting: Youth, Social Media & CollaborationMargarita Quihuis, RI Labs
Trends I’m Following Millennial Generation Mass Customization Arts & Crafts Movement Simplification Self Expression Social Persuasion Social Tools for Collaboration, Mobilization &
Empowerment
Today’s Focus
How Youth’s social behavior and aspirations are being amplified and empowered
by technology
How a 15 Year Old Creates an Online Marketing Campaign for his rock and roll band for $100
Post it Everywhere
Post it Everywhere
Random people post their videos of you
Make it easy for your fans to promote you
Cut an EP (cost $20/hr) and put it on PureVolume so record labels can find you
Expand your Audience to Facebook
Outcomes1870 results on GoogleMySpace
12,601 friendsmap viewed 56,733 times82,410 total plays5338 comments
1-2 concerts/moPaying customersSold 120 CDs at concertsFree Services from community
PhotosVideos
Word of mouth offline + word of mouth online
Interesting Stuff Simple tools – digital camera, photoshop, Mom’s computer “You have to throw yourself out there” Willingness of friends and loose ties (people you’ve just met)
to help Use of MySpace and other online sites to deepen
communication, trust, validation, mobilize audience base How random people create more content and buzz without
your request Elastic pricing of services
