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THE IMPACT OF DIGITAL TECHNOLOGIES ON OUR LIVES
Current World
Population:
7.3 billion
Births: 64 million
Deaths: 26 million
Population growth: 1.14%
2015
Data courtesy: www.internetlivestats.com
Number of
internet users
worldwide:
3.17 billion
which is 43% of the world’s populationData courtesy: www.internetlivestats.com / www.statista.cm
In 1995,
less than 1%of the total
population were
internet users
The number of internet users has increased tenfold from 1999 to 2013.
The first billion was reached in 2005. The second billion in 2010. And the third billion in 2014.
Data courtesy: www.internetlivestats.com
THE CURRENT DIGITAL LANDSCAPEDEVICES
50% of all mobile internet traffic is driven by iPhone.
Data courtesy: www.marketingland.com
Time spent on the internet > Time spent on television
Major chunk of
internet time is
spent on mobile
apps.Data courtesy: www.marketingland.com
Mobile conversions get 2X boost when businesses use accurate locations.
Data courtesy: www.marketingland.com
40% of mobile phone owners access a social
networking website from their phone.
Data courtesy: www.pewinternet.com
Mobile users spend 80% of their time on just
5 apps (Facebook and Google dominate).
Data courtesy: www.marketingland.com
Digital media accounts for 52% of time spent on mobile.
Time spent on digital media:
60% through mobile
40% through desktop
Data courtesy: www.techcrunch.com
App activity is higher on smartphones (88%) than on tablets (82%).
Data courtesy: www.marketingland.com
84% of store visitors use their mobile device(s) before or during shopping.
Data courtesy: www.marketingland.com
The shopping behavior of 75% Americans is influenced by product information
they find on social media.
Data courtesy: www.marketingland.com
46% people tweet about the shows they are watching on TV.
Data courtesy: www.marketingland.com
36% people tweet about the shows that they are looking
forward to watching.
Data courtesy: Nielsen
social networking sites
THE CURRENT
DIGITAL
LANDSCAPE-
SOCIAL NETWORKING SITES
74% of adults who use internet, use social media.
Data courtesy: www.pewinternet.com
71% use
23% use
26% use
28% use
28% use
LinkedIn ADULTS
ON SOCIAL
MEDIA USA
Data courtesy: www.pewinternet.com
REASONS WHY PEOPLE USE SOCIAL
MEDIA
To stay connected.
Data courtesy: www.pewinternet.com
An average social networking site user is more likely to have closer ties and
is half as likely to be socially isolated.
Data courtesy: www.pewinternet.com
Facebook users are friendlier and
usually develop closer relationships.
Data courtesy: www.pewinternet.com
SOCIAL MEDIA USAGE BEHAVIOR
Facebook is the most popular social media platform among teens; 50%
American teens use Instagram, and nearly as many use Snapchat.
Data courtesy: www.pewinternet.com
Teens from the middle and upper income
brackets lean toward Instagram and Snapchat.
Data courtesy: www.pewinternet.com
A typical teen sends and receives 30 texts per day on smartphones.
Data courtesy: www.pewinternet.com
While boys are more likely to play video games, social
media is dominated by girls.Data courtesy: www.pewinternet.com
71% American teens use more than one social networking site.
Data courtesy: www.pewinternet.com
Internet users receive immense support from their social ties; Facebook users
get the most.
Data courtesy: www.pewinternet.com
A survey was conducted in
Oct 2014 among 1,066
American users on how
digital technology has
impacted their lives.
Some interesting results..
Data courtesy: www.pewinternet.com
have improved their ability to learn new things.
like receiving information via the internet.
are well informed about products and services today than they were five years ago.
are well informed about friends than they were five years ago.
feel they know more about their family than ever.
feel better informed about civic and government activities.
find it easier to share ideas and creativity with others.
72%
60%
81%
67%
49%
72%
87%
Data courtesy: www.pewinternet.com
INTERNET
&
DATING
66% Americans who found their
date online found a date
through a dating site/
app.
42% know
someone who has
used online dating
services.
7% adults
aged between 30-
49 met their
spouse or partner
online.
85% say
online dating is
socially acceptable.
94% singles
accepted that
online dating
expands their
dating pool.
10% of men have used
online dating sites
at least once.
17% of adults aged
between 25-34
have used online
dating sites.
(USA, APRIL 2015)
Data courtesy: www.pewinternet.com/ www.statista.com
ONLINE SHOPPING BEHAVIOR
Consumers are overall satisfied with online shopping.83%
Feel that satisfaction level drops when they are asked for details.
Consumers spend more money shopping through digital media as compared to
offline stores.
Shoppers spend more than they had intended to while using social media.
Store visitors use their mobile devices before/ during shopping.
Shoppers get influenced by product information on social channels.
50%
25%
84%
22%
75%
Data courtesy: www.cmo.com
THE LANDSCAPE OF DIGITAL VIDEO
CONSUMPTION
In 2014, 64% of the world's total internet traffic was
through videos.
68% of mobile
video consumption
is via an iOS
device.
Data courtesy: www.reelseo.com
Data courtesy: www.internetlivestats.com
By 2019, 80% of global internet
consumption will be through videos.
Data courtesy: www.reelseo.com
Data courtesy: www.reelseo.com
Currently, there are approximately 10 million cat videos on YouTube.
Data courtesy: www.reelseo.com
TV SHOWS AND ONLINE WATCHING
BEHAVIOR
Why do people
watch TV
shows online?
18% say that someone in their
household watches
another show at the
same time.
18% stay occupied with
some other
activity during the
time of the show.
29% say that it is cheaper
than cable or
other pay TV
services.
35% prefer to watch
multiple episodes
at once.
38% like the
fact that they have
the option to skip
commercials.
56% prefer
to watch shows
at their own
convenient time.
(USA 2014)
Data courtesy: www.emarketer.com
THANK YOU
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