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Simon Tanner King’s College London Email: [email protected] Twitter: SimonTanner

Making an Impact: How Digitised Resources Change Lives

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This paper will draw upon the research done by the author from a wide number of sources and will provide a compelling account of the advantages of digitised content. The paper will cover using case studies and exemplars from across the sectors information on: Where the value and impact can be found in digitised resources, What modes of value and impact are achievable, and Who are the beneficiaries gaining from the impact and value? Special attention is worth paying to the proposal of 5 modes of value for digitised resources. The basic value modes suggested here may act as a guide for future digitisation impact assessment. If these value models to society as a whole are satisfied then many other benefits identified in this paper will also accrue. This document therefore provides strong information to support: Fundraising and revenue development plans, Audience development, Designing evaluation and impact assessment, Project planning, and Planning activities to augment digitised resources. The aim is to provide key information and strong exemplars for the following primary stakeholders: Memory institutions and cultural heritage organisations such as libraries, museums and archives. Holders and custodians of special collections. Managers, project managers and fundraisers who are seeking to justify further investment in digitised resources. Academics looking to establish digital projects and digital scholarship collaborations with collection owners.

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Page 1: Making an Impact: How Digitised Resources Change Lives

Simon Tanner King’s College London

Email: [email protected] Twitter: SimonTanner

Page 2: Making an Impact: How Digitised Resources Change Lives

www.kcl.ac.uk/ddh/

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Department of Digital Humanities

Research

Teaching

Innovation

. International leader in the application of technology in the arts and humanities, and in the social sciences.

Involved in typically more than 30 major collaborative research projects at any one time.

The highest rated digital humanities research unit in the UK. 65% of our research is judged to be 'world- leading' or 'internationally excellent' .

DDH has 3 MA programmes: Digital Asset Management, Digital Humanities, and Digital Culture and Society

Innovation partnerships with >500 projects and 20 countries.

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Digital Humanities is about Collaboration

. Literary/linguistic

English

History

Art History

Music

Theatre studies

Information management

Digital library and archives

National and international strategic activities

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Honoring our sponsors

. The research underpinning this presentation is

funded from two sources:

Inspiring Research, Inspiring Scholarship:

The value & benefits of digitised resources

www.kdcs.kcl.ac.uk/innovation/inspiring.html

Impact of Digitised Resources

www.kdcs.kcl.ac.uk/innovation/impact.html

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Culture is the wealth of nations

. “Knowledge is power... knowledge is also wealth”

Dr Joseph Phaahla, Deputy Minister

South African Ministry of Arts & Culture

International Conf of African Digital Libraries & Archives

Culture is essential to develop information into personalised

knowledge

Culture is an essential underpinning for national identity

Memory institutions are essential actors in national cultural

identity and digitisation is re-emphasising this role

Cultural values are an important element in economic

advancement

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Culture: Edward Said’s View

Two distinct meanings:

Cultural practice – the manifestation of ideas that come into being in aesthetic forms, whose main reason for being is to provide pleasure for those who consume them – e.g . novels, art, music...

Conceptual container – culture is seen as an abstract tool for refining and elevating a society – it is the container for all that can be defined as the greatest offerings in terms of knowledge, creativity and thought that society can offer.

In this mode, culture will become associated with a

nation or a state and is a source of identity for the

group that identifies with it. Said, E.W. (1994) Culture and Imperialism. 4th Ed. Vintage

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National Identity – contested space?

Anderson posits: national identity is preceded by and grows out of

cultural resources and institutions. History, maps, museums,

censuses, literature etc all contribute to the collective imagining of

something called a nation.

Benedict Anderson (2006) Imagined Communities: Reflections on the Origin and

Spread of Nationalism

Pickover: “cyberspace is not an uncontested domain. The digital

medium contains an ideological base – it is a site of struggle. So,

the real challenges are not technological or technical but social

and political.”

Curators/librarians/archivists are thus “agents of social change” Pickover, M. (2005) Negotiations, contestations and fabrications: the politics of

archives in South Africa ten years after democracy. (from ukzn.ac.za)

INNOVATION-PIETERMARITZBURG

Page 9: Making an Impact: How Digitised Resources Change Lives

The role of public repositories: My View

My view:

A place where a community nourishes its memory and its imagination – where it connects with the past and invents its future. Purpose of digitisation:

To educate, enlighten and entertain: to promote and disseminate and to preserve culture

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www.kdcs.kcl.ac.uk/innovation/inspiring.html

Inspiring Research, Inspiring Scholarship

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New areas of research enabled

“Old Bailey Online reaches out to communities, such as family historians, who are keen to find a personal history, reflected in a national story, and in the process re-enforces the workings of a civil society. Digital resources both create a new audience, and

reconfigure our analysis to favour the individual.” Professor Tim Hitchcock, University of Hertfordshire

“Digitised resources allow me to discover the hidden lives of

disabled people, who have not traditionally left records of their lives. I have found disability was discussed by many writers in the

Eighteenth Century and that disabled men and women played an important role in the social life of the time.”

Dr David Turner, Swansea University www.kdcs.kcl.ac.uk/innovation/inspiring.html

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Effective, efficient and world leading

www.kdcs.kcl.ac.uk/innovation/inspiring.html

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Bringing collections out

of the dark

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Bestowing economic & community benefits

www.kdcs.kcl.ac.uk/innovation/inspiring.html

Glasgow Museum's Collection is the city’s biggest single fiscal asset valued at £1.4 billion. It contains around 1.2 million objects. On average only 2% of the collection is exhibited to the public at any one time. Digital access is opening up further access to these collections.

A major impact sought is to increase self-confidence in the populace – to feel less marginalised, less insignificant, less unheard. Increased feelings of self-worth through interaction with the Museums will spill over into every aspect of their lives.

Digitised content & JISC Collections negotiations save the sector ~£43 mill ion per year

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“The Freeze Frame archive is invaluable in charting changes in the polar regions. Making the material available to all will help with further research into scientific studies around global warming and climate change”

Pen Hadow, Polar Explorer

Interdisciplinary & collaborative

www.kdcs.kcl.ac.uk/innovation/inspiring.html

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A digital library vision for the future

What the Bodleian Library is doing now, in digitising large portions of our vast collections,

is like the human genome project.

Thousands of people can evaluate and use creatively the digital resources to discover new ideas

and make innovations.

Many hands make light work and those many hands will profoundly touch Britain's future capacity for

learning, research and innovation.

Dr Sarah Thomas, Bodleian Library, Oxford University

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Digitising for our Digital Futures

We are sitting on a goldmine of content which

should be within a coherent UK national digital

strategy. To support Digital Britain we need to

deliver a critical mass of digital content.

Access... ought to be the right of every citizen,

every household, every child, every school and

public library, universities and business.

That's a vision worth delivering on.

Dame Lynne Brindley, The British Library

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Digitising for our Digital Futures??

“You want a massive digital collection: SCAN THE STACKS!... You agonize over digital metadata and the purity thereof...

And you offer crap access.

If I ask you to talk about your collections, I know that you will glow as you describe the amazing treasures

you have. When you go for money for digitization projects, you talk up the incredible cultural value...

But then if I look at the results of those digitization projects, I find the shittiest websites on the planet.

It’s like a gallery spent all its money buying art and then just stuck the paintings in supermarket bags and leaned them against the wall.”

Nat Torkington (@gnat) http://bit.ly/rNHMVr “Libraries: Where It All Went Wrong” The text of a Speech delivered to

provoke the National and State Librarians of Australasia, November 2011

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Making an impact or just a splash?

© H de Smet

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The Balanced Scorecard: museum example

DigitisationStrategy

Audience & external

stakeholders

Innovation & development

Financial

Internal museum

processes

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People

Events

Places

Times

Concepts

Subjects, themes

Audience Development

Access

Learning & Education

Revenue

Research

Making Collections

Visible

Marketing

Conservation

Web 2.0

Exhibition

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Courtesy of www.museum-analytics.org

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Courtesy of www.museum-analytics.org

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Understanding the audience: methods

http://microsites.oii.ox.ac.uk/tidsr/

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Understanding the audience: methods

http://microsites.oii.ox.ac.uk/tidsr/

http://microsites.oii.ox.ac.uk/tidsr/

Page 27: Making an Impact: How Digitised Resources Change Lives

Understanding the audience: methods

http://microsites.oii.ox.ac.uk/tidsr/

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Changing a life or life opportunity!

© H de Smet

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5 m

odes

of c

ultu

ral v

alue

•People value the possibility of enjoying the digitised resources and the resultant research outputs created through the endeavours of academics and HE now or sometime in the future.

Option Value

•People derive utility from knowing that a digitised resource, HE institution or its research, is cherished by persons living inside and outside their community.

Prestige Value

•People are aware that digitised resources contribute to their own or to other people’s sense of culture, education, knowledge and heritage and therefore value it.

Education Value

•People benefit from knowing that a digital resource exists but do not personally use it.

Existence Value

•People derive satisfaction from the fact that their descendents and other members of the community will in the future be able to enjoy a digitised resource if they choose to.

Bequest Value

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Future research directions

The Arcadia Fund have provided a further $143,000 to explore methodologies for impact and value assessment.

Factoring impact as meaning:

how has a life or life opportunity been changed?

More information: www.kdcs.kcl.ac.uk/innovation/impact.html

I would welcome your comments, guidance and ideas! Results will be published freely under Open Access

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Measuring life changes?

To measure change we need to know the baseline from which change happens

To measure life changes we have to look at methods from a wide range of Impact Assessment practitioners:

Health IA Environmental & Ecological IA Social IA Economic & Governmental IA, etc...

We also consider longitudinal studies may prove useful.

The study will report in May 2012 www.kdcs.kcl.ac.uk/innovation/impact.html

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One last thought for you to consider...

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Is value in the wine, the glass or the drinking?

Twitter: @SimonTanner