Tagby Presentation (ENG)

Social Marketing Everywhere

Who are we ?

Social marketing services for physical places

Former digital and communication experts

Global mindset

Start-up founded in 2011 1

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Our mission

Generate a new vision for people in physical places

Consider them as potential ambassadors of your brand

Valuable visitors

Instantly, to hundred of friends or work relations, they have the power to represent your brand and advocate your products.

The name of the game: be on their wall

The visitor of a fair or trade show

The participant to an event The fan at a concert

The customer in an hypermarket, a small shop, a hair dresser or a restaurant

The employee in his Company The student at school

The tourist in a Theme park or a Museum

Our approach

Build on the new ‘social’ behavior of the consumer

Generate occasions to share

Arouse the need to share

Create and invent new social experiences Promote digital sharing without imposing it

Smooth the posting process Plug and play

reassure: respect of the wall, full control of privacy

Our solution

3 technological pillars

Interactive connected screens

The RFID/NFC log-in

The marketing platform

To create social experiences

To enable posting

To control and manage promotional operations

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3 technological pillars

1- Interactive screen

From a tablet... Enable internet connection Camera / touch screen techonlogy Nfc/Rfid reader (Android)

...or any other kind of connected screen Giant screen IOS / Android / Windows

Dynamic broadcast «digital signage» A ‘real’media Endless possibilities Branded messages broadcasted

3 technological pillars

2- The FB-RFID log-in

Key moment of the process: The association between a RFID card (or an other tool) and a Facebook account, which enables: 1. to Access the Facebook account of the user (names, mail,…) 2. to Generate a personalized message from the profile 3. to Publish a message from the screen to the FB wall of the user 4. to Trigger a specific offer or any other kind of marketing activity (loyalty card, mailing,

couponing…)

5. Data collection of user’s Facebook profile

Once registered, the user just have to tag his card to benefit from all the social activities.. As easy as one click!

3 technological pillars

2- the FB-RFID log-in

Other log-in tools RFID: Bracelet Loyalty card Sticker Business card Key-ring Cellphone Bar code: Loyalty card Tickets to a fair or a show Other: Digital prints Facial recognition …

Original platform: Facebook B2C brands - International Extension to Twitter B2B et B2C bloggers and influencers Soon: LinkedIn B2B Company social network projects as Jive or Yammer

Social network project B2C Renren in China

Other social network

3 technological pillars

2- the FB-RFID log-in

3 technological pillars

3- marketing platform

Conception of the social animation

Screen administration

Campaign management

Marketing exploitation

Statistics - Compare store activities - Track visits of clients in store - Export data XLS - Gold mine of in store data Facebook report: One dedicated application per customer Ability to build campaign based on collected data «Opt-in» management

Dedicated interface for analysis

Examples

Store opening: Louis Vuitton (Singapore)

Public fair:

Babyland (Tel-Aviv) Corporate retreat:

Fondation Roche, Securex (Brussels) Promotional event

J&B Whisky, Disney, Deezer Retailer channel

Optic Duroc (France) Operational activity

Kia, Longchamp, Mercedes

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SDK* to go deeper

*Simple Development Kit

Survey

Game

B2B fair

Major retailers

Theme park

Museum

Hotels

Brand employee

YOUR PROJECT

Satisfaction study

Wining moments

Networking via Linkedin

Brand screens

Treasure hunt

Favorite pieces

Postal card

Employee ambassador

A new communication chanel: Phygital

Increase

Loyalty

Recruit

Integrate

Develop

Spread

‘real fans’in your physical space who advocate for you

in the right target group: friends of ‘real fans’ have the same profile than your current customers

targeted and controlled messages

marketing mechanisms to drive recruitment and loyalty

a behavioral profile of your clients based on Facebook data and enriched from digital publications

Business cases To each business its social marketing

Events

Projects: Product, film or collection launch Store opening Network animation …

Goals: Increase visibility of the event Ad a digital dimension Get a better understanding of the participants

Levers: Social status: be a part of the «Happy few» or «VIP» Innovate: generate curiosity Gamification: entertain the visitor, interact with his friends

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J&B Whisky

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Hand out of a bracelet at the entrance (with RFID)

Registration on Facebook, authorization of the application and LIKE on the Fanpage J&B before joining the party

Post on your FB wall by scanning his bracelet In front of the digital terminal Predifined message On each terminal

Event shared live With his friends

Results analysis by the brand via both the TagBy platform and the Facebook fan pages

Fairs

Projects: Exhibitors Fair and trade shows organizers Public and professionals

Goals: Ad a digital dimension to the fair and or to each booth (B2C) Increase the number of contact Generate interest and curiosity

Levers: Social status: value the participation to the Fairs, build credibility expertise Ease access to information and relations with exhibitors Find his friends (B2C) or professional networks (B2B)

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The Babyland Fair

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Hand out of a bracelet At the entrance (with RFID)

Registration on Facebook Authorization of the application

Pictures taken on the brand booths. Tag in front of Digital display with messages

Share on Facebook Results analysis by the organizer and for each brand that partnered

Retailers

Projects: Malls Shops and channels Hair dressers, SPA,… Hotels, Restaurants Theme parks, Museum, Points of interest, Cruise

Goals: Understand the visitors Increase loyalty among customers Recruit their friends

Leviers: Social status: VIP, Narcissism, need to be appreciated, share good tips Personal interest: Discount, coupon, loyalty points, gifts,…

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Optic Duroc

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Hand out of a loyalty card at the entrance of the shop (with RFID)

Post on the wall of the client by tagging the card - Message (to benefit from the promo) - Photo (for advices)

Share experiences with friends

Analyse results by the brand via the Tag’by platform (details by store)

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Registration on Facebook, authorization of the application

Contactez

Joël Bloch - joel@tagby.com Tel: +33 1 44 54 53 82 Mob: +33 603 02 57 52

Jean-Yves Boublil – jean-yves@tagby.com Tel: +33 1 44 54 53 83 Mob: +33 611 08 20 69

Find our videos: www.youtube.com/tagbysocial