Social Media & Mobile Usage in Recruitment

SOCIAL MEDIA & MOBILEIN RECRUITMENT

DREW HUDDLESTONDIGITAL DIRECTOR

Making better things for our digital world.

From websites to mobile apps to digital installations to social media campaigns... I create engaging and meaningful user experiences which answer problems.

www.HuddlestonCreative.com

SOCIAL MEDIA & MOBILE MARKETING

IN RECRUITMENT

NETWORKING FOR THE DIGITAL AGE

SOCIAL MEDIA

THREE PRINCIPLES(STARTING HERE, BUT THERE ARE MORE)

SOCIAL IS NOT BROADCAST MEDIA

1.

PLATFORM FOR MEANINGFUL, ONGOING COMMUNICATION AND ENGAGEMENT

ENGAGEMENT

GENUINELY CONNECT WITH PROSPECTS

Social Media Compass by Brian Solis & Jess3www.theconversationprism.com

CHANCE TO BUILD A LASTING RELATIONSHIP WITH PROSPECTS

Social Media Brandsphere by Brian Solis & Jess3www.theconversationprism.com

ENGAGE IN DEEPER, MORE ENRICHING EXPERIENCES

FISH WHERE THE FISH ARE

2.

GOOGLE BUZZ

TWITTER

FLICKR

TECHNORATI

STUMBLE UPON DELICIOUS

BLOGS

FOURSQUARE

FACEBOOK

TUMBLR

THE BIG ONES ARE A MUST

BUT THERE ARE COUNTLESS PLACES IN SOCIAL MEDIA

LOOKING INSIDE NICHE-WORKS

The Conversation Prism by Brian Solis & Jess3www.theconversationprism.com

The social media universe, categorized and also organized by how people use each network.

Facebook

V Kintakte

Odnoklassniki

Drauglem

Hyves

Zing

Mixi

Orkut

Qzone

Maktoob

Cloob

CREDITS: VINCENZO COSEREA • LICENSE: CC-BY-NC • SOURCE: GOOGLE TRENDS FOR WEBSITES / ALEXA

SOCIAL NETWORKS ARE FRAGMENTED GLOBALLY

QUANTIFIABLE INSIGHTSLISTEN, MEASURE, UNDERSTAND, ENGAGE

FISHING WITH THE BIG THREE

RECRUITMENT ON FACEBOOK• Remember your page – People who like it are

passionate about you – engage with them.

• Facebook Ads – highly targeted (location, interests, etc.)

• Facebook Marketplace – classified / gumtree.

• Post on your feed – your followers are following you for a reason – engage them.

• Search for people making posts about your industry.

• Use relevant hash tags (#jobs, #employment, etc.)

RECRUITMENT ON TWITTER

• Create job posts & search for candidates.

• Use “LinkedIn Recruiter” – Target candidates based on company, location, industry, skill set, keywords and then contact them directly.

• Build connections to people you already know.

• Join groups & engage in the conversation (meaningfully).

RECRUITMENT ON LINKEDIN

IT IS NOT GOING TO BE EASY

3.

CHANGE IS THE ONLY CONSTANT

UNCONVENTIONAL MARKETINGMICRO STRATEGIES, BIG INSIGHTS, & RAPID ITERATIONS

LEVERAGE YOUR PEOPLE

PRINCIPLES OF SOCIAL MEDIA

1. NOT A BROADCAST MEDIUM

2. FISH WHERE THE FISH ARE

3. NOT GOING TO BE EASY

MOBILE

ANOTHERTHREE PRINCIPLES

SAY NO TO APPS FOR APPS SAKE

1.

APPS SHOULD BE TOOLS, NOT MARKETING DEVICES

THEY MUST BE USEFUL ON AN ONGOING BASIS(NOT USE IT AND DELETE IT)

BE AWARE OF APPS JOB SEEKERS ARE USING(ESPECIALLY TO FIND JOBS)

KNOW YOUR AUDIENCE2.

Source: http://gs.statcounter.com/#mobile_os-eu-monthly-201102-201202

33%

8%

44%

13%

1%1%

GoogleSymbianAppleRIMMicroso:Other

TARGET THE DEVICES THEY USE(THESE PERCENTAGES ARE IN EUROPE)

ENABLE DESIRABLE ACTIVITIES FOR JOB SEEKERS(NOTICE THIS DOES NOT REQUIRE AN APP)

012

2436

4860

57%

51%

39%

39%

39%

33%

33%

30%

30%

16%

11%

search for jobsreceive alerts

track applicationcheck career events

review the recruitment processtips & hints

contact recruitmentapply

location based updates

email a friend

share on social

19% of job seekers use their mobile devices for career-related purposes (and more than 50% of could imagine doing so), yet only 7% of employers have a mobile version of their career website and only 3% have a mobile job app.

BEWARE THE LATEST BUZZOR HOW NOT TO FALL FOR THE QR CODE

3.

KNOW THE DIFFERENCE BETWEEN TRENDS & TOOLS(AND HOW TO USE EACH)

PRINCIPLES OF MOBILE

1. SAY NO TO APPS FOR APPS SAKE

2. KNOW YOUR AUDIENCE

3. BEWARE THE LATEST BUZZ

BONUS EXTRAS

FOUR POWERFUL TOOLSFOR FINDING THE PERFECT JOB

DREW HUDDLESTONDREW.HUDDLESTON@GMAIL.COM