Social Media Engagement

fundraisinisfun.com

A Fresh Look At Social Media

fundraisinisfun.com

A Fresh Look At Social Media

Twitter:

@fundraisinisfun

Blog:

www.fundraisinisfun.com

Pinterest:

Pinterest.com/EphraimGopin

LinkedIn:

Ephraim Gopin

Contact Me:

http://www.fundraisinisfun.com/contact-the-fundraiser/

Social Media Strategist & CEO- Chief Engagement Officer

fundraisinisfun.com

I tell classes that we no longerjust go out to dinner with friends, we take our whole network with us.

fundraisinisfun.com

A Fresh Look At Social Media

• Social Media- General• Social Media strategy• Content• Pictures• Video• Mobile

fundraisinisfun.com

Top 10 “I Believe”

• 2 way street

• Too many NPO’s

• Collaborate

fundraisinisfun.com

Top 10 “I Believe”

• Strategy

• Spend & ye shall receive

• Friends bring friends

• Cheerleaders

fundraisinisfun.com

Top 10 “I Believe”

• 10 = 10,000

• Ty Cobb

• Firemen

fundraisinisfun.com

Actual Job Posting• If you are enthusiastic, optimistic, creative and have initiative, ______ has a position as fundraiser for you.• ______, a national organization is looking for a fundraiser. The position includes:• ·         Responsibility for the fundraising system

·         Finding new sources of funding·         Developing partnerships·         Writing grant requests and reports·         Maintaining an ongoing relationship with donors·         Making a yearly income plan·         Managing and directing fund raising events·         Directing public relations and composing advertising material·         Insuring that funding requests reports are submitted on time.

• Additional informationThis is a key position which defines and implements the fundraising strategy of the organization.The position involves working side by side with the CEOThe position includes locating fundraising sources in Israel and abroad and working with the commercial sector, the private sector and the government sector including municipalities and foundations.

• Requirements- English at mother tongue level (obligatory)- The ability to speak and write at a high level in English and Hebrew- Previous writing experience- Fundraising experience- The ability to work alone and to work as a part of a team- Excellent interpersonal skills- Creativity and entrepreneurship- Marketing skills- Experience in organizing events- The candidate must own a car and be willing to travel all over the country- Preference will be given to someone who is connected to the field of disabilities

• This is a half time position which may be extended in the future.

fundraisinisfun.com

2012 NPO Social Networking Report• 98% on FB, 74%

Twitter, 64% YouTube, 48% LI

• 55%- social networking = FR (OY!)

• 46% of US millionaires- on FB

• 70% of Tweeps- outside US

3% raised over $100,000 on FB BUT 30% between $0-1000

fundraisinisfun.com

Engagement Till Now…

• Thank you letters

• Phonecall

• Invite to small event/gala dinner

• 1 on 1/parlor

• Direct Mail

• Annual Report

fundraisinisfun.com

Less Me, More You

@marcapitman

fundraisingcoach.com

People who only broadcast

soon become boring

fundraisinisfun.com

Less Me, More You

fundraisinisfun.com

Social Media- There’s no such thing

• Expert• Guru• Authority• Ninja • Rockstar• Maven

• Sensei• Diva• Princess• Superstar• Zen Master of SM• MVP

Me: Just another social media user

fundraisinisfun.com

The 10 Commandments of Engagement

• COI/ROE vs ROI• Be creative,

fearless• C-Level onboard• Community 1st,

monetize later• Quality over

quantity

fundraisinisfun.com

The 10 Commandments of Engagement

• SM ≠ FR• SM is NOT free• NO religion,

politics, personal attacks, negative comments

• 100 > 100,000• Donate button- so

what?!

fundraisinisfun.com

Social Media Strategy

fundraisinisfun.com

Social Media Strategy- Competition

• What platforms

• Who to engage

• Added value

fundraisinisfun.com

Social Media Strategy- The Who

• Who to engage• Who does the

engaging

Make sure you’re there-don’t miss an opportunity!

fundraisinisfun.com

Social Media Strategy- The What

• Short & long term goals

• Guidelines & crisis management

• Quality trumps quantity

fundraisinisfun.com

Social Media Strategy- The Where

• Your audience• Your mission• You DON’T have to

be everywhere!

fundraisinisfun.com

Social Media Strategy- The When

• See what works• Blog calendar

“Shoot for done, not perfect! Getting a blog post out the door gets 100% results. Unpublished gets 0%”

- @johnhaydon

fundraisinisfun.com

Social Media Strategy- The Why

• To fundraise…NOT!• Engage ► trust ►

action (thank you @askdebra!)

• Patience folks

fundraisinisfun.com

Social Media Strategy- The How

• Measure• The overall strategy• How will you help

your community???

fundraisinisfun.com

fundraisinisfun.com

Content- RSS

• Curate

• Vary

• Read & Learn

• Alerts

fundraisinisfun.com

Content- Blog

• Guest post• Make it timely-

e.g. Komen• Tell a Story• Different

contributors• Calendar

fundraisinisfun.com

fundraisinisfun.com

Content- Facebook

• Personal ≠ Biz• Pat your shoulder• Create convos• Say thank you!!!

fundraisinisfun.com

Facebook- Great Ideas

Via: http://on.mash.to/A42CYx

fundraisinisfun.com

Content- Twitter

What TO do• Follow local NPOs,

media, influencers

• Become the expert

• 60-30-10

• Push out content

fundraisinisfun.com

Content- Twitter

No you didn’t!• Broadcast• Like us on FB• We need $$$• 4square

fundraisinisfun.com

Twitter- be creative!

fundraisinisfun.com

Twitter- Engage!

fundraisinisfun.com

Oopsie! Failures we can learn from

Via: http://bit.ly/w5fL2f

fundraisinisfun.com

Read. Think. Post.

fundraisinisfun.com

Oopsie! Failures we can learn from

Via: http://bit.ly/xYEOIj

fundraisinisfun.com

The Perfect Tweet

fundraisinisfun.com

Content- LinkedIn

Image courtesy: http://bit.ly/QGV4uu

fundraisinisfun.com

Content- LinkedIn

• Research• Connect• Show expertise• Generate leads

The best of SOCIAL media-

it’s 1-on-1!

fundraisinisfun.com

It’s All About The Image

fundraisinisfun.com

Pictures- Instagram

Image courtesy of: http://bit.ly/RmT6io

fundraisinisfun.com

An Instagram Moment

Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services

fundraisinisfun.com

Pictures- Instagram

• Latest news

• Sneak peek

• Who you are

• Supplies & products

• Carmen Sandiego

fundraisinisfun.com

fundraisinisfun.com

Pictures- Pinterest

Image courtesy of http://bit.ly/QUG4HX

fundraisinisfun.com

Pictures- Pinterest

fundraisinisfun.com

Pictures- Pinterest

• Contest

• Constituents

• Be unique!

• Holidays

fundraisinisfun.com

Pictures- Pinterest

Thanks Leslie White Clay (@LWClay)- hopecottage.org/

fundraisinisfun.com

Pictures- Pinterest

fundraisinisfun.com

Pictures- Pinterest

fundraisinisfun.com

Pictures- Pinterest

fundraisinisfun.com

Pictures- Pinterest

• Bring/DON’T bring

• My first meal

• Tiyulim recomm

• Craziest lift item

Picture frames should not constrain out of the box thinking

fundraisinisfun.com

Video

fundraisinisfun.com

Video- YouTube, Viewbix

• Tell a story

• Forget Spielberg

• Donors/Advocacy

• Shares

• Traffic

fundraisinisfun.com

Video- Tout, Viddy

• 15 seconds

• ENGAGE!!!

• Mobile

• Social

fundraisinisfun.com

Mobile

fundraisinisfun.com

Mobile

• EVERYONE is there

• Email, Social, Biz

• Engage & interact

fundraisinisfun.com

Mobile- Foursquare

• Check in at events

• Raise awareness

• CI

• Link to Twitter etc

fundraisinisfun.com

A Fresh Look At Social Media

Twitter:

@fundraisinisfun

Blog:

www.fundraisinisfun.com

Pinterest:

Pinterest.com/EphraimGopin

LinkedIn:

Ephraim Gopin

Contact Me:

http://www.fundraisinisfun.com/contact-the-fundraiser/

Social Media Strategist & CEO- Chief Engagement Officer