Social Media Basic

Social Media Basics

Presented by Anthony Zarro

January 2012

People on Facebook

• More than 850 million active users

• 50% of active users log on to daily

• Average user has 130 friends

• Average user is connected to 80 fan pages

• More than 2 billion posts are liked and

commented on per day

2

Twitter

• Over 200 million users

• Over 100 million active each day

• Over 230 million tweets per day

• 55% of users are active on mobile

• 400 million monthly unique visitors

3

You Tube

• Over 3 billion videos are viewed a day

• Nearly 17 million people have connected their

YouTube account to at least one social service

• Millions of subscriptions happen each day.

Subscriptions allow you to connect with

someone you're interested in and keep up on

their activity on the site

4

BUILDING A SOCIAL STRATEGY

Step 1: Self Reflect

• Ask yourself:

– Why do buyers choose us?

– What makes us different?

– What is our passion?

– What is important to us?

6

Step 2: Define You Community

• Who is your audience?

• Where are they social?

• What do they share?

• What is important to them?

• What are their issues?

7

Step 3: Build Your Destinations

• FaceBook

• Twitter

• Blog

• YouTube

• Flickr

• LinkedIn

8

Step 4: Start Creating Content

• Blog posts

– Stories, articles, POV’s, industry news

– Behind the scenes, photos, video, travel

• Networked Blog

• Tweets

• Follow others

• Facebook updates

9

Rules of Engagement

• Give to your audience and they will give

back to you!

• Don’t sell!!!

• Create a dialogue

• Embrace feedback

• Share, Share, Share

10

USEFUL TOOLS

Tweet Deck

12

HootSuite

13

HootSuite Reporting

14

THANK YOU