Sensika Intra.NET Reloaded Berlin 2013

Actionable intelligence for the whole enterprise

Lessons learned

Konstantin Christoff

MY STORY

BWL BANK @

RnD

HOW IT ALL STARTED?

OBVIOUS SUSPECTS

1. Manual data harvesting & processing2. Periodical reports (.pdf via e-mail)3. Isolated delivery

INFORMATION INTELLIGENCE

THE ISSUE…

2.5 QBytes*

*1 Quintillion = 1,000,000,000,000,000,000 bytes

LOTS OF DATA

2.5 QBytes*

Some web-data facts:

• 340 million Tweets a day.• 684,000 new shares on Facebook a day.• 72 hours of video on YouTube a minute.• $ 2.7 Billion spent on Web shopping a day.• 2 million search queries on Google a minute.• 27,000 new posts on Tumblr a minute.• 400 K comments on Wordpress posts a day• 3,600 new photos on Instagram a minute.• 571 new websites launched a minute.

THE ISSUE…

LOTS OF DATA

WEB-ENABLED DATA

Sources = IDG, McKinsey, The Economist, IBIS World Group, IBM

2.5 QBytes*

Some examples:

• 2.5 Petabytes Wallmart transactions.• 10 Terabytes sensor data for 30 min flight.• 1 Terabyte NYSE data per day.• $ 6 Trillion Big data cost

THE ISSUE…

LOTS OF DATA

INTERNAL DATA

Sources = IDG, McKinsey, The Economist, IBIS World Group, IBM

2.5 QBytes*

THE ISSUE…

LOTS OF DATA HUMAN PROCESSING

2.5 QBytes*

THE ISSUE…

LOTS OF DATA HUMAN PROCESSING ACTION

2.5 QBytes*

THE ISSUE…

ACTIONALGORITHMS

& SERVERSLOTS OF DATA

STRATEGIC GOAL

ROI on INFORMATION

MAXIMIZE

QUALITY OF DATA ECONOMY

QUALITY OF DATA ECONOMY

QUALITY OF DATA ECONOMY

QUALITY OF DATA ECONOMY

Shifting the Violet Curve to the right

SHIFTING THE VIOLET CURVE TO THE RIGHT

SHIFTING THE VIOLET CURVE TO THE RIGHT

AWARENESS SINGLE ACCESS

1

EVENT

PROCESS GAPS DISCOVERED

2 3

AWARENESS ACTION

SHIFTING THE VIOLET CURVE TO THE RIGHT

1

EVENT

INTEGRATION OF APPROPRIATE TOOLS

2 3

AWARENESS ACTION

SHIFTING THE VIOLET CURVE TO THE RIGHT

1

EVENT

PROCESS GAPS CLOSED

2 3

AWARENESS ACTION

SHIFTING THE VIOLET CURVE TO THE RIGHT

Leaning the Red Curve to the left

LEANING THE RED CURVE

LEANING THE RED CURVE

1 2 3

4 5 6EASE-OF-USE

ACTIONABILITY ENGAGEMENT

INTERACTIVITY

RELEVANCE

ACCESSIBLE

7 8 9PERSONALIZATION AUTONOMITY FLEXIBILITY

LEANING THE RED CURVE

AWARENESS SINGLE ACCESS COLLABORATION

AVAILABLE TOOLS

Specialized, for isolated teams

Collaborative, for the whole company

INJECT COLLABORATION IN PROCESSES

DATA

FEED MANAGEMENT

AWARENESSRAISING

KNOWLEDGE TRANSFER

DECISION MAKING

ANALYTICS

TASK EXECUTION

INSIGHTSDISTRIBUTION

REPORTING

MARKETING

VERIFIED

• REACTION SPEED• DECISION EFFICIENCY• EXECUTION PRECISION• PROCESSING CAPACITY• USAGE FREQUENCY• OPPORTUNITY UTILIZATION• KNOWLEDGE SHARING• CROSS-COMPANY INTERACTIONS• KNOWLEDGE TRANSFER• EMPLOYEE MASTERY• EMPLOYEE SATISFACTION

INCREASE

BENEFITS

• DECISION DELAYS• TOOLS IN USE• UNAWARENESS RISK• INFRASTRUCTURE COST• INFRASTRUCTURE RISK• PROCESSING COST• SUPPORT COST• PERSONNEL COST• BARRIERS TO USE• EMPLOYEE ISOLATION• TEAM SEGREGATION• CHURN RATE

DECREASE

BENEFITS

ROI on INFORMATION

INCREASE

Konstantin Christoffe-mail: konstantin.christoff@sensika.commobile: +359 896 863 500

THANK YOU!