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Sensika is a newCo cloud-based information intelligence solution.
Pharma Energy Telecom Finance FMCG
The Need1
1. Immediate awareness – every team member needs to get, understand and use all work-relevant facts from the external environment
2. Single access point – one solution to cover all information, analytics and collaboration needs, irrespective of data source or type
3. Collaboration – swiftly bridge from awareness to execution, easily engage and efficiently work with others around business data
Sensika boosts the company’s overall productivity by addressing the 3 most pressing information needs of every employee:
The Need
• Product• Brand positioning• Pricing• Competitors• Customers• Audiences• Market segments• Influencers
…needs to be aware of
I need to be constantly aware of all relevant facts about our brands, markets, products, clients and competitors. Situations arise so quickly! My team must be able to act within the same day to whatever happens out there… CMO, Pharmaceutical company
“
1.1
The Need
…needs to be aware of1.2
We realized we need an open and honest communication with our employees. Our portal is really weak in the channeling and engaging employees on important internal affairs. There is no discussion at all …
Head of Internal Communications, Oil
“
• Company news• The impact of corporate polices• The impact of corporate
campaigns• External company image• Negative campaigns• Company Image
• ROI on external information is high
…needs to make sure that
We have a huge awareness latency. And once our employees get some actionable data, there is low engagement, no collaborative task execution nor efficient knowledge transfer. As a result our ROI on external information is really terrible. Top executive, Pharmaceuticals
“
The Need1.3
• Product• Customer Voice• Sentiment• Competitors• Pricing• Trends• Threats• Opportunities
…needs to be aware of
We want to scan the entire web and the social media space to spot sales opportu-nities. And jump on immediately! My team shall outperform the entire competition on product, pricing and market related knowledge. VP of Sales, Telecom
“
The Need1.4
• Employees’ sentiment• Engagement levels• Workplace conditions• Salary trends• Job trends• Informal influencers• Threats• Stock price
…needs to be aware of
I face four major challenges: employee engagement, loyalty, churn and coaching. Never came across an intelligence solution that allows me being on par, not to speak about being proactive. I am always the one to get the facts last. HR executive, Finance
“
The Need1.5
The Solution - overview2
• One single workspace tailored to the specific information needs of every employee• Real-time delivery and comprehensive display of all relevant insights• Immediate awareness, quick fact understanding and efficient execution• Easy and efficient engagement of other colleagues in work-related collaborations • Cloud based and accessible through the browser • For PCs, Laptops and Tablets alike
The Solution: closing critical process gaps
Event
2
Awareness1 3
Action
Seamless, real-time flow
Sensika automates and integrates the processes of data harvesting, processing, analysis, insights extraction and distribution, placing them onto one single platform.
It enables efficient collaborations between employees around relevant and actionable insights though highly interactive and accessible applications.
Multiple methods of data retrieval, processing and insights extraction
Smart, automated early warning system and manual awareness
creation possibilities
Interactive environment that facilitates user engagement and
collaborative task execution
Gap #1 Gap #2
2.1
How to: data acquisition & processing3
Social networks Free web sources Premium data Internal sources
Benefits
Indexing
Categorization
Language detection Named entity extraction
Sentiment calculation Data augmentation
• Complete & Integrated Intelligence• Cross-domain fact understanding• Efficient comparative analytics
How to: awareness creation4
Task-driven
Alarms & Notifications
Analytics, Comparative Analytics, Dimensions and Facets
Interaction-driven
Assignments Discussions
Automated Self-awareness
Sensika is keeping the users in a constant state of awareness through several efficient and accessible instruments. The user’s focus is directed cleverly towards the most pressing issues requiring the employee’s attention:
How to: Collaborative execution5
Data acquisition Data sourcing Source meta dating Feed management Result-set cleaning Awareness raising Insights channelling Knowledge sharing Opinion sharing Decision making Task execution Analytics
PROCESSES WHERE SENSIKA FACILITATES EFFICIENT
COLLABORATION:
Benefits6
With one single, cloud-based solution companies are able to:
usage frequency, usage efficiency, employee satisfaction
• Process huge volumes of diverse information
• Intercept and extract relevant insights in near real-time
• Channel these insights to the right recipients in the company
• Trigger and facilitate efficient collaborations around insights
barrier to use, infrastructure cost, infrastructure risk
processing capacity number of solutions/ vendors used, processing and support cost
reaction speed, opportunity spotting & utilization
personnel cost, unawareness risk
decision efficiency, trigger efficiency, knowledge decision delays
execution precision and efficiency, sharing, knowledge transfer, employee mastery
employee isolation, team segregation, churn
ROI on InformationStrategic Company’s Benefit:
INCREASE DECREASE
Vertical use cases*7Industry
Use case Pharma Finance Oil/Energy Telecom FCCG Early crisis detection Drug performance monitoring Competitive intelligence Patent monitoring Local influencers discovery Reputation management Portfolio trend spotting Voice of the expert Threat detection Opinion monitoring Internal policy promotion Social media lead generation Ad Campaigns Performance Analytics Brand monitoring Official media coverage Client profiling
* The listed use cases have been identified by the Sensika biz dev. team following direct meetings with executives from the above listed industry verticals in the period MAR – DEC 2012. They are subject to constant extension and change. Most of them have been tested in live trials in the period JAN – MAR 2013.
Functional use cases8
Decision Support on all organizational levels
Listening: Voice of Customer, Reputation management, Voice of the employee
Early product/service warning
Churn prevention
Social business (Targeted recommendations, Couponing and other incentive schemes, Question answering)
Finance and investing: (Market trend analysis)
Patent intelligence
Multilingual Discovery
Early crisis warning
Sensika yields substantial benefits when used in the following functional cases:
How Sensika fares against the competition? 9
• 3 Million Sources (new additions possible)• Automatic Source Detection in 58 Languages• Sentiment Analysis in 9 languages (new additions in progress)• Full Boolean Support• 15 Stock Exchange Indices
Sensika operational facts as of April 2013:
Business model10
Sensika offers flexible subscription packages tailored for the specific needs of every company.
The functionality is served from a virtual private cloud with sufficient capacity provisioned to cover the usage and processing requirements of the company.
Platform access(data retrieval, processing,
visualization and collaboration apps on top of
the platform)
Mandatory
Social data Optional
Premium content Optional, integration of client’s licence
Integration and customization services Optional
Value Added Services Optional
OFFERING TYPE
Time-based subscriptions for a period of: 1, 2, 3 or more years
Sales inquires:
Western & Central Europe:Mr. Rossen Rousseve-mail: [email protected]: +33 646 353 218
EEMEAMr. Konstantin Christoffe-mail: [email protected]: +359 896 863 500
Pharma Energy Telecom Finance FMCG
