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Presentation on the process of converting from a static web site to a web site powered by Cascade Server, a CMS by Hannon Hill. Using the Woodruff Health and Sciences Center Web site as her example, Wendy will cover the planning tools necessary for such a project, information architecture, and how the work put in prior to a Cascade implementation affects the success of that implementation.
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Planning for an Effective
Cascade Implementation
The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.
Its components include:
Emory University School of Medicine; Nell Hodgson Woodruff School of Nursing; Rollins School of Public Health; Yerkes National Primate Research Center; Emory Winship Cancer Institute; and Emory Healthcare
The Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.
At A Glance
Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.
Introduction to
Health Sciences Communication
Responsibilities of
Health Sciences Communications
Our responsibilities include:• media relations• publications• multimedia• special events
Getting From There to Here
Active process lasted six months
Process Planning Coordination & Collaboration Information Architecture Content Build-Out Launch Promotion Maintenance, Fine-Tuning & Expansion
Getting From There to Here
Publications
Competitive Analysis
Planning
Coordination & Cooperationwith University
Project Plan
Publications
Participation in Design Process
Coordination & Collaboration with University
Participation in Selection of Content Management System
Assistance with Launch of University Web Site
Publications
Assessment of Content Existing Suggested
Organization Sticky Notes Mind Maps Outlines
Information Architecture
Mock-Ups Home Page Section Pages Other Key Pages
Review Review by Section Heads Feedback Revisions Review via Online Test Version
Information Architecture:
Design Mock-Ups
Lists & Spreadsheets
Content Assignments
Content Round-Up Text Graphics Multimedia
Content
Work with Hannon Hill, Content Management SystemVendor
Set-Up of Site Skeleton
Site Filled with Content
Note: Publications left for implementation in later phase.
Build-Out
Site Reviewed in Test Area
Launch
Promotion Email Blast News Release Cross-Linking from
Other Sites Email Signatures URL on News Releases
Launch & Promotion
Publications Brought Online Magazine Annual Reports Brochures
Upgrades to Newsroom
Traffic Analysiswith Google Analytics
Maintenance, Fine-Tuning & Expansion
University Units University – Media Relations, Creative,
Marketing Development / Campaign
Health Sciences & Healthcare Units Emory Healthcare Emory University School of Medicine Nell Hodgson Woodruff School of Nursing Rollins School of Public Health Winship Cancer Institute
Working with University & Healthcare Units
Emory Healthcare Share Content Advise on Content
Management System –also moving to Cascade
Support Campaigns
Emory University Share Content Cross-link Content Coordinate Strategy
Collaboration & Cooperation - Continued
Wendy Darling
Communications Specialist, Health Sciences CommunicationWoodruff Health Sciences Center, Emory Universitywdarlin@emory.edu @wcdarling (Twitter)404-727-8553
www.emoryhealthsciences.org
Contact Information
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