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Pinterest for Brands
Max SilverSocial Media Specialist
617-259-1605
msilver@451marketing.com
linkedin.com/in/maxesilver
@maxesilver
www.451Marketing.com
#451Webinar
pinterest.com/maxesilver
Today’s Agenda• What is Pinterest? Stats & Overview• Pinterest Best Practices• Success Stories• Case Study• Open Q & A
Unless You’ve Been Hiding Under One of These
Fastest Growing Social Media Site
IN HISTORY
Jan 2012
Dec 2011
+155%in one month
10.4 million users in early 2012
6 million users in 2006
3 million users in 2008
Pinterest Receives 3rd Most Hits/Week Among
Social Media Sites
Today,
23,525,135Unique US Visitors
Pinterest Generates More Referral Traffic than YouTube, Google+, and LinkedIn Combined
A “virtual pinboard” that allows users to organize and share beautiful and interesting content the
find on the web.
A beautiful, user-friendly platform for storing and
sharing your brand’s images which helps drive traffic to your company website and even help
sell products
(for business)
What is a Pin?An image added to Pinterest.
How are Pins Added?
Can be added from a site using “Pin it” button or uploaded by user.
PinningSelect the image you want to pin or repin. Write a description, select a board, and Pin It!
What is a Board?
A collection of pins with similar theme
What is a Category?
A category defines what type of content is on a board. While
a user is free to name their board, Pinterest has defined
33 categories.Fastest growing & most re-pins
What is a Repin?
Reposting someone else’s pin
What is a Pin It Button?
Button placed on websites to facilitate pinning.
Pins added using the Pin It button link back to the site
they came from
Following
You can follow users (and all of their boards) or a single board.
Likes & Comments
You can like or comment on a pin without re-pinning the pin
Pinterest Users are Mobile
Available on iPhone and Android.
Pins added using the Pin It button link back to the site
they came from
What is a Category?
Why Are Brands Using Pinterest?
Increase Brand/Product Recognition
Drive Traffic to Your Site
Conversion of Visits to Sales
Brand/Product Recognition
Site Visits+Today’s Window Shopping
Visual Content
Pin Bright, Vivid Images
Visual Content You Already HavePictures of products, covers of your publication, images from your last event
Compelling Visual from Blog PostsTo link back to blog content
Infographics & Data VisualizationHighly pin-able and good place to link
How-to Content
Promote Pinterest presence on other channels
Create a User-Generated Board
Create a User-Generated Board
Host a Visually-Based Contest
Add Pin It Button to Your Site
Always Link to Something
All link back to website
Use Hashtags & Keywords
Allow Pins to be Found on Search Engines
Showcase Your Corporate Culture
Create Boards for Different Audiences
DON’T Solely Self-PromotePin content from other related/complementary users & brands
DON’T Assume You Have Nothing to OfferConsumer & B2B brands find success on Pinterest
Track & Measure
Most Popular Brand on Pinterest
Unexpected Success Story
Unexpected Success Story
Case Study: Annie Selke Companies
…Annie Selke products were being pinned at a high rate daily
January 2012: Though Annie Selke hadn’t created a corporate presence on Pinterest…
Approach:
• Create boards with a mixture of Annie Selke products and products from other related brands
• Focus on partnering retailers, pertinent bloggers, and other companies Annie Selke Companies supports
• Think of these boards as brand personality
To Date:
• Pinterest is 3rd highest traffic referrer - above Facebook
• 74% of traffic from Pinterest were first-time visitors
• >5,000 unique visitors from Pinterest
Max SilverSocial Media Specialist
617-259-1605
msilver@451marketing.com
linkedin.com/in/maxesilver
@maxesilver
www.451Marketing.com
#451Webinar
pinterest.com/maxesilver
Pinterest for Brands
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