Patrick Keane Keynote

A New Content Ecosystem

Publishing now demands

• Math & Science

• Agile Programming

• Custom Content Marketplaces

• Community & Discussion

• SEO

• Monetization

The content market opportunity

Source: Online Publishers Association, Internet Activity Index, April 2008, Wall Street research

Engagement (% of user time spent)

Monetization (% of online ad market)

5%

43%

50%

43%

Traditional web publishing today

Web publishing 2010 and beyond . . .

Story ROI?

Search Terms?

Writer Profitability?

A content marketplace

$4.13 $3.23 $4.76

$3.40 $4.05 $2.87

“Quality”

q0 + 11 + 22 + … + kk +

Types of Content

Mom in Iowa who writes about the economy.

A new definition of scale

2,000Reviewed pieces

58,681Topics

Publisher X

Associated Content

20

200

150

1500

1000

10000

Mine the library 1

Mil

lio

n +

Pa

ge

Vie

ws

90% of 1+million pieces of content viewed at least once a month

Ecosystem of Content Creation 2010

Publisher Your Readers Community Evangelists

Wither the destination?

Wither the destination

Blue-ray playersauto insurancebuying strollerswood flooringskateboardsbest drugstore sunscreencheap faressingle parent adoption agencyworkoutsshiny hair

1,104,390Keywords and keyword combos

The new content analytics

15

PV’s per week

CTR

Math & Science

The New Content Ecosystem

Multiple Sources Agile Programming

Community SEO Content Marketplaces

Thank you.Patrick Keane pkeane@associatedcontent.com