Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional To promote the band, Keane use:*Twitter*Facebook*Fan Web page.These are good ways to sell the band and help create a bigger fan base. Their music video to ‘Bed Shaped’ is a good way to help encourage people to listen to their music because the video is artistic and different, this may attracted more people to their music. The most popular video will be easier to find, therefore these websites will show people where to find it.

http://www.keanemusic.com/

Music Video Purposes Analysis

Extension of income From advertising the band and their music will make the band money. The more they advertise, the more people will listen to them and want to buy tickets for a live show, merchandise (T-shirts, bags) or CDs. Performing live is a good way to introduce the band because they will be seen by thousands of people all over the world…If they do a world tour, that is. However, touring is the best way to make the band known.

Extension of outlets To find the band’s music, it is usually found on Music Channels, Radio and Websites. With all these easy accesses to the band’s music will help the band gain more views and downloads and will therefore get them into the charts. Having a music video helps the band be recognised to the public, and if the audience don’t like the song, they may like the video and therefore will watch it over and over again, and this will make their song number 1, making the band more popular.

http://www.youtube.com/watch?v=JugGmkvhsKQ

Music Video Purposes Analysis

Synergy Keane have been signed to:* Universal Music Group* Interscope Records* Fierce Panda Records* Island RecordsBeing signed to a large record label will help promote the band because the label will have connections. With a large label they will know what so do such as, where to advertise, how to get the band known, where to start. Having merchandise is the best way to get the band’s name across. Things such as; T-Shirts, bags,

http://shop.keanemusic.com/

Music Video Purposes Analysis

wrist bands, tickets and CDs. This can be found on their fan website. Having a music video will give them a wider idea of what to sell; they can sell things which relate to their video.

Producers strategies To make sure a band is big is to make sure there is a plan to their work. When will they tour? How long between each album? What genre, what age audience? This is a way to be organised. The band will perform a few gigs and see what age range show up and what kind of people they are. They then would make a music video and see who watches it and who likes it, see if it’s the same age group, younger or older. This helps build a target audience and then they can base the rest of their work on what they want to hear/see.