Marmalade @include2014 Dev leestott Microsoft

Make your

Games

successful on

the Microsoft

Platform.Lee Stott

Microsoft

@lee_stott

Microsoft is a software company

One Microsoft

One Microsoft

One Microsoft

£

One Microsoft

Windows Dev Center requires only

a one-time registration

payment, which grants

developers the ability to submit

apps to both the Windows Store

and Windows Phone Store, with

no annual renewal fee.

Dev Center registration

PayPal available for registration

No credit card required for identity

validation

One set of terms, One Developer

agreement, One certification policies

One Microsoft

The Dev Center Benefits program. The Dev Center Benefits program is designed to accelerate your success on our platform by helping you develop, improve and market your apps with a variety of offers and tools and is available to all registered developers worldwide of all experience levels and platforms.

One Microsoft Apply, port and publish!

Then claim over $1000 in incentives!

Spreading your game to the Windows Store

and Windows Phone Store has never be

easier – or more rewarding!

Has your game received a 3 star rating or

above? And/or has it had at least 5,000

installs (paid) or 50,000 (free)?

Is your game innovative, unique and does it

boast a great user experience?

Windows Developer

Offer from Marmalade

One Microsoft

What’s in it for you?

$100 gift voucher

Priority view for Windows Phone store promotion

A developer account token for the Windows Phone

store

A license to Windows 8.1 Pro

A Windows Phone device

A Marmalade Indie license

Apply now to take part!

www.madewithmarmalade.com/offers/windows

Advertising best practice

http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-pubcenter-reports-to-help-you-optimize-ad-revenue.aspx

Ad SDKs: http://services.windowsstore.com/

Request ad from one Ad SDK. Move to next if no ad available.

IAP best practiceFree app to increase downloads

IAP designed into the app

Offer different price points

Show clear explanation

Play without purchase

Generate ‘desire to buy’

Accelerate gameplay

Unlock new features

DTO – paid apps best practice

Best practice for in-game markets

Localize to increase reach: English, Spanish,

Mandarin, French, Russian, German

English

Mandarin

Cantonese

Spanish

English

Spanish

French

Mandarin

75% of Windows Phone app downloads are for a language other than English

Windows Phone Windows 8

Success spans revenue models;

IAP growing

Developer revenue

Think about emerging markets

Publish to all markets

Store available in 191+ countries and localized

in 54 languages

Number 2 smartphone OS in 9 markets*

More shipments than iPhone in 10 markets*

Ability to optimize pricing per market * *

High volume of 512mb devices sold

7% credit card penetration in developing markets***

Windows Phone offers 66 MO billing connections in 37 markets (8x transaction increase in developing markets, 3x established

March 2014, Source: Microsoft

*** The World Bank: Measuring Financial Inclusion, 2012

Dev.windows.com for details

*IDC Worldwide Quarterly Mobile Phone Tracker, February 2014

** Windows Phone Store

Engagement & retention best practices

Engagement & retention best

practice

QONQRQONQR, LLC

Jetpack JoyrideHalfbrick Studios Pty Ltd

Ask for ratings (carefully)

AE Coin ManiaAE Mobile

Respond to user reviews

App listing best practiceMore app

details

Personalisedrecommendations and collections

Universal Windows apps indicator: App availableon Phone, Tablet and PC

The Cloud

Cloud: Simplicity for the world of

multi-platform, multi-game

multi-player, multi-device

development

Microsoft Game Dev Offer for Azure Cloud http://aka.ms/gamedevoffer

Characteristics of cloud computing

that…Enhance game experiences

Create differentiation

Drive engagement

Enhance monetization

Enable new business models

Microsoft Game Dev Offer for Azure Cloud http://aka.ms/gamedevoffer

Data Considerations

• The volume of data collected, where/who/why can game developers

store it?

• Deciding which data is relevant to making games a success, often this

is unknown until the games are live in the market!

• Helping game developers analyse this data once it is identified as

important and has been collected!

Players and Devices

• Players now have a need for a multiple device experience

• Players experiencing the game on different platforms want a uniform

experience

• We get asked about this!

Free 3 Month Azure Pass: Game

Developers

Move Faster--Develop & Test Quickly for Any Platform

• Develop & test for Windows, Android, iOS in the cloud free with Visual

Studio Community

• Access cloud computing scale --up to 20 cores free

*Offer good while supplied last. Register for offer & see terms and conditions at http://aka.ms/gamedevoffer

http://msdn.microsoft.com/dn630664

Developer Tools

Graphic tooling improvements: VS

Editor

Compiler

Local & remote debuggers

Windows & phone simulators Version control

Project templates

Gaming improvements Image Editor

Model Editor

Shader designer

HLSL compiler/editor

Full pipeline diagnostics

Graphics profiler w/playback

Capture & playback

Graphics Debugger

Graphics Profiler

Graphics frame analysis

Image Editor

Model Editor

Shader Designer

Content Pipeline

Compile HLSL in VS

IDE, compiler & source control

Universal Project Template

Simulators

3D Starter Kit*

DirectX Toolkit*

Samples*

Develop, debug and profile

Putting our money where our

mouth is

http://www.bizspark.com

This is all great news, but how has it affected developers, developing for Windows 8 & Windows Phone

~10МINSTALLS

MILLIONS $

REVENUE

DOWNLOADS

+10М1st Month

250K Downloads

5МDOWNLOADS

120KDAILY

DOWNL

OADS

DURING

PROMO 1M DOWNLOADS1ST MONTH

JOYBITSWINDOWS PHONE and WINDOWS 8

JOYBITSWINDOWS PHONE and WINDOWS 8

3xYEAR OVER YEAR

WINDOWS

REVENUE

GROWTH

STORES TOTAL REVENUE DATA

Thank you

@lee_stott