LinkedInsanity: How to Leverage the Power of Social Media's Best-Kept Secret by Rejecting the...

I’M NOT LOOKING

FOR A JOB, SO

I DON’T NEED TO BE ON

[THIS, THAT, OR THE

OTHER THING] WILL

REPLACE

IS A GREAT

PLACE TO START NEW RELATIONSHIPS

IS BORING

EVERYONE SHOULD BE ON

THE KEY TO

SUCCESS ON

IS PROFILE

OPTIMIZATION

IT’S TRUE: LINKEDIN

IS GREAT FOR

JOB SEEKERS

AMONG RECRUITERS THAT USE SOCIAL

MEDIA, HOW MANY USE LINKEDIN?

SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/

04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER

95%

LEAD GENERATION

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

TWITTER FACEBOOK LINKEDIN

VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE

SOURCE: HUBSPOT

A DOSE OF SANITY:

HAS POTENTIAL EVEN IF

YOU’RE NOT A JOB SEEKER

BRANCHOUT IS TWICE IS BIG AS

LINKEDIN…RIGHT?

0

50

100

150

200

250

300

350

Actual number of LinkedIn users Fake number of BranchOut users according to a headline writer who apparently didn't read the story

beneath the headline

Series 1 MILLIONS

REALLY? NO SHIT?

Sales

Percentage of the time BranchOut's CEO thinks that BranchOut is the greatest thing since sliced bananas

Percentage of time he has his doubts

A DOSE OF SANITY:

ISN’T GOING AWAY

ANYTIME SOON

WHY IS IT CRAZY

TO RELY ON

YOUR PROFILE?

WHAT’S EVEN MORE

IMPORTANT THAN

YOUR PROFILE?

A DOSE OF SANITY:

STATUS UPDATES ARE

YOUR BEST OPPORTUNITY

TO MAKE AN IMPRESSION

SOMEONE I DON’T KNOW

SOMEONE I

DON’T KNOW

SOMEONE I

DON’T KNOW

SOMEONE I DON’T KNOW

SOMEONE I DON’T KNOW

Generally, most estimates put Dunbar’s

IS THE BEST

WAY TO REACH

THESE PEOPLE

A DOSE OF SANITY:

IS ALL ABOUT

ENHANCING EXISTING RELATIONSHIPS

/

DOWNRIGHT SANE

REASONS FOR

BEING ON LINKEDIN

YOUR “PRODUCT” IS YOUR KNOWLEDGE

YOUR SUCCESS IS PRIMARILY DEPENDENT ON

STRONG BUSINESS RELATIONSHIPS

YOU’RE WILLING TO BE A RESOURCE

TO YOUR CONNECTIONS

A DOSE OF SANITY:

ISN’T FOR EVERYONE—

WHAT MATTERS IS WHETHER IT

WORKS FOR YOU

THANKS!

ANTHONYJ@ASHERAGENCY.COM

(260) 424.3373

CANCER SERVICES

2012 SOCIAL MEDIA

SUMMER LUNCHEON SERIES

TUESDAY, MAY 8

“SOCIAL MEDIA FAILURES

AND HOW TO AVOID THEM”

KEVIN MULLETT

TUESDAY, JUNE 12

“YOU ARE A WRITER”

ERIK DECKERS

TUESDAY, JULY 10

“NETWORKING FROM

ONLINE TO FACE TO FACE”

RANDY CLARK AND

ALLISON CARTER

1, 2, 5, 13, 23, 30, 38, 46 FLICKR/URBAN INSANITY/DIMA BUSHKOV

3 FLICKR/CAUTION TAPE/PICTURE PERFECT POSE

9 & 10 FLICKR/GNOMEDEX 07 - GREGG SPIRIDELLIS/HYKU

14 FLICKR/BETSY, SUPER EXCITED/OLLIE CRAFOORD

18 FLICKR/MAGNIFYING GLASS/ANDERCISMO

26 FLICKR/FOREVER LAZY/ALLISONALLISON

31 FLICKR/COLD CALL/OGOCO

35 FLICKR/TEDXOBSERVER 35/ANNAGGORDON

41 FLICKR/REID HOFFMAN/JDLASICA

43 - 45 FLICKR/GQ/GARDEN STATE HIKER