Embed Size (px)
Citation preview
digital marketing world | marketingprofs | 2013
Pics to ClicksUnderstanding Social Media’s Visual Revolution
Hello!
Nick Westergaard
Brand Driven Digital
Ann Handley
MarketingProfs
Mike Hayes
Ben & Jerry’s
Social Media’s Visual Revolution
‣ Why Visual
‣ Visual Updates to Social Networks & Visual Content
‣ What This Means for B2B & B2C Brands
‣ Visual Brand Case Study: Ben & Jerry’s
‣ How Your Brand Can Prepare
‣ Questions
1
Why Visual?
Visual?
Photo via Flickr user Ali Smiles
Social Media Is Increasingly Visual
Photo via Flickr user birgerking
The Content Shared Is More Visual
44% of usersARE MORE LIKELY TO ENAGE WITH A BRAND THAT
POSTS PHOTOS VS. OTHER FORMS OF MEDIA
Source: ROI Research
2
Visual Updates to Social &
Social Content
300 Million Photos
Uploaded to Facebook
Every Day
Photo via Flickr user west.m
Google+
Tumblr
46% More Engagement with Timeline
Impact by Post Type
Foursquare
SlideShare
MySpace
Images Show Brand
Humanity
Emotional Connections
Visual Content Can Also ...
Brand Promote Events Educate
SellLaunch ProductsPosition
3
6 Key Things This
Means for B2B & B2C
1. You Have an
Unprecedented Opportunity
2. You Have an Unprecedented
Imperative. Think: “Story”
Not “Stock.”
3. Think: Content Worth Sharing
4. Be a Content Brand
Not a “Brand with Content”
Channel consistency is key
5. Show How Your Product
Lives in the World
Connect online & in-person
6. Yes, Even You, B2B!
Events, behind the
scenes, gamification,
geolocation.
4
Visual Brand Case Study:
Ben & Jerry’s
53
Ben & Jerry’s
54
55
56
57
58
59
60
61
62
63
64
#VermontByVermonters
65
#VermontByVermonters
66
#CaptureEuphoria
67
#CaptureEuphoria
5
6 Ways to Prepare
Your Brand
1. The Basics Still Matter
Photo via Flickr user stevendepolo
2. Have a Plan
Find the Network That Fits
3. Invest in Photography
Photo via Flickr user BigTallGuy
Fun Fact
4. Teach Storytelling
5. Make Your Past Visual
Photo via Flickr user DesheBoard
Milestones
Pin History Too
6. Involve Your Fans
Source: Ben & Jerry’s Fan Photo
Looking Ahead
Photo via Flickr user eschipul
Questions?
Nick Westergaard
Brand Driven Digital
@nickwestergaard
Ann Handley
MarketingProfs
@marketingprofs
Mike Hayes
Ben & Jerry’s
@hayesbtv
