Jakub Krzych - Estimote - Poland - Stanford Engineering - Jan 26 2015

Startup ecosystem in Kraków, Polandand an intro to contextual computing.

Jakub KrzychCEO & Co-Founder Estimote, Inc.

European Entrepreneurship and Innovation at Stanford 26th of January, 2015

@jimiasty

About me

• Graduated physics and computer science on Jagiellonian University in Kraków

• Started career as a software developer

• First founded company sold to largest CEE Media Group, Warsaw Stock listed

• Founded Estimote, Inc. in 2012 and graduated YCombinator in 2013

Poland

• 38.5M people • Corporate tax: 19% • Capital: Warsaw (1.7M) • Krakow (0.7M) • Lodz (0.7M) • Wroclaw (0.6M) • Poznan (0.5M)

Kraków

• 760K-1M people • Unemployment rate: 6% • 10M tourists a year • Direct flights to the most EU capitals/hubs

Kraków

Founded in 7th century; former capital of Poland

Beautiful old city, popular tourist destination

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200K students, 23 universities and colleges

1000+ cafes, restaurants, clubs

Shopping malls, art galleries, sport arenas

Costs of living in Kraków (as of Jan 2015)

• $1300 - round-trip flight from SFO to KRK (total 14 hours) • $100 / night - three/four star hotel in the city center • $40 / night - Airbnb apartment • $24 / a month - public transportation pass • $5 - city center taxi ride (10 min, 3 miles)

• $12 - sushi lunch (two rolls) • $6 - spaghetti lunch • $2 - espresso in Starbucks • $80 / month - desk rent in co-working • $500 / month - 2 bedrooms flat

• $465 / month - minimal wage in Poland (gross) • $1200 / month - average salary in Poland (gross)

Modern manufacturing and logistics facilities

Outsourcing in Kraków

Courtesy of

Jobs growth

Talent pool sources in Kraków

• Universities • Outsourcing/offshoring • Local ITC corporations • Interactive agencies / dev shops • Freelancers

Quality of talent

• English, similar culture • Passionate, motivated and loyal • Strong engineering talent

Challenges• Humble, a bit less pro-active and shy • Less product skills • Commercial office space in Kraków

Global startups from Kraków

Communities in Kraków

About Estimote

• Founded in 2012 in Kraków • Currently team of 50 people • 2 offices (NYC and KRK R&D) • $3.1M Seed-round in Dec 2013 • More than 35 000 developers in community • 40% of Fortune 100 as customers

Context platform for mobile developers

How people interact with the world?

Tools to extend the brain

Intuition, creativity, social skills + app

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Real-world context for mobile apps

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X,Y location Context

Estimote Beacons and Stickers

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Retail application ~ 95% of transactions

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Try it on Stanford! - Downtown app

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For the internal use of Balderton Capital

Thank you!Q&A session.