Jakub Dočkal

Game designer,

Project manager etc.

OUR FIRST GAME – SAVE THE SNAIL

DEFEND YOUR LIFE – TD ported to PC

KILLING ROOM– OUR FIRST PC GAME

• It is more effective

• Game appealing to Youtubers will be most likely appealing to players

• Game doesn’t have to be perfect – fun is enough

Why Youtubers and streamers?

HOW DID WE TRY TO IMPRESS THEM?

ONLINE VOTING

even non-streaming Youtubers used it

OVER THE TOP VISUALS AND TEXTS

rentgen glasses

suicide booth

crazy weapons

points of intrest

BOSS INTRO ANIMATIONS

MAKE YOUR FEATURES VISUAL!

• We prepared list of Youtubers and Twitchstreamers with interest in rogue-likes and FPS games and we also contacted all top Youtubers

• We used keymailer to give keys to contentcreators interested in Killing Room

WHAT ABOUT MARKETING?

AND RESULTS?

10 % sales thanks to Markiplier

• 3 videos over 1M views each

• Hundreds of videos from smaller Youtubers

• Significant impact on Twitch

• 2.2M views generated by videos fromKeymailer.org service

• Dont panic – send keys only to verified email addresses

• Buying Youtube exposure is probably toocostly and you will be tempted!

• Create profile for your game on Twitch beforerelease – it takes time

LAST SUGGESTIONS

YOU DON’T HAVE TO MAKE DUMB GAME TO IMPRESS THEM!

JUST ADD SOME ICING ON THE CAKE!