Qubit Bright Sparks | October 28, 2014

@tanujparikh

Estimote

Connecting the digital & physical

Smartphones are amazing…

But…they’re not actually that smart

Why hasn’t this been solved yet?Previous efforts were limited by the technology –

cost, device penetration, range, privacy, etc.

It shouldjust work – automagically

Beacons are the winning technologySmart hardware and software make all the difference

Small & inexpensive

Multi-year lifespan on a single battery; no plug required

Compatible with 500+ million iPhones & every new Android

Zero consumer friction (app doesn’t have to be running)

Consumer opt-in eliminates privacy concerns

Beacon tech crash course

iBeacon, your beacon, who’s a beacon?

A computerized lighthouse

Technically it’s a tiny computer powered by a 32-bit low power ARM processor, flash memory full of a lightweight beacon operating system controlling the Bluetooth Smart connectivity module

Intelligence in the cloud

What have people built with beacons?

Inhofer is building the showroom of the future

Toronto’s largest shopping mall is transforming the retail experience

Downtown is making local commerce completely frictionless

Cover is “Uber-izing” restaurants

The retail opportunityLead with consumer value, not analytics

Tanuj Parikh

tanuj@estimote.com

@tanujparikh

Thank you