Intro to Twitter for Tech Businesses

Introduction to Twitter (for Business)

Prepared for

Tech Council of Maryland

August 5, 2009

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1Wednesday, August 5, 2009

Your Speakers

Jeff GoldscherPresident, Havit Advertising@jgoldscherjgoldscher@havitad.com

Cathy AustinPresident, Loop9 Marketing@c2austin

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2Wednesday, August 5, 2009

What is Twitter?

TWITTER is a free social networking and micro-blogging service that allows its users to post and read other users’ updates (otherwise known as TWEETS).

TWEETS are text-based posts of up to 140 characters or less displayed on the user’s profile page and delivered to other users who are FOLLOWING them.

TWEETS can be sent via the Twitter website, SMS or a variety of external applications.

TWITTER is one of the fastest growing social media networks currently, with roughly 23 million monthly unique visitors and 420 million WEEKLY page views. (Compete, June 2009.)

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3Wednesday, August 5, 2009

Why should I care about Twitter?

ENGAGEMENT.

EDUCATION.

BRANDING.

REAL-TIME ACCESS.

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What are people talking about?

Everything. Twitter is a platform - it’s people talking over the Internet. In many ways, it’s the “stream of consciousness” of the web community.

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8Wednesday, August 5, 2009

Engagement

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Engagement.

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Education

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11Wednesday, August 5, 2009

Education

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Branding

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Real-time access

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Real-time access.

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Helper Applications

Many third-party applications exist to help keep you organized.

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16Wednesday, August 5, 2009

How to Tweet

Twitter asks “what are you doing”? So start there.

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17Wednesday, August 5, 2009

How to Tweet

From there, start sharing stuff.

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How to Tweet

Make it meaningful to your intended audience, not just you or your company.

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So how do I set this up?It’s easy - start at Twitter.com and sign up for an account.

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20Wednesday, August 5, 2009

Then what?

Find Followers.

Follow your friends, follow your favorite brands, follow your competition.

Follow thought leaders: @scobleizer, @mashable, @guykawasaki

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21Wednesday, August 5, 2009

Some Basic Rules

To speak to someone, use @theirname

To speak to someone privately, use d theirname

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22Wednesday, August 5, 2009

Some Basic Rules

To pass something along, use RT to “Retweet” the message

To start or contribute to a discussion, use a “hashtag” (#topic)

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23Wednesday, August 5, 2009

Top 5 Twitter Tips

Be real and honest, but be aware of who’s listening

Make the communication human (not just reposting your website)

Manage your account personally

Stay relevant - daily searches on your brand, your industry, your competition

Don’t be afraid to join a conversation, ask a question or start a topic

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24Wednesday, August 5, 2009

Lets Start Tweeting.

WWW.TWITTER.COM

Choose your username (or “handle”)

Tell the world about yourself

Upload a photo, logo or image to represent you

And go!

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