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A Comprehensive Guide to Twitter for Small Businesses
@IronisticWeb
Why do I even need a Twitter account?
Well...
You can help generate
conversation
Connect with new and potential customers
Get feedback on your products and services
Share company news and updates
And you can stay
up-to-date
Keep tabs on your competitors
See what's trending around the world
Get new sales leads and conversions
Now that you're convinced, it's time to put together a
strategy.
01 What do you want to accomplish with your account?
02 Who are you targeting?
03 How often and who will post updates?
04 How much of a financial investment will this require?
Now for the fun stuff!
Create your account & handle.• Use your company's name for the handle
• Avoid numbers and symbols• Make sure account is public
Set your profile and cover photos.
• Use your company's logo for the profile picture• Your cover photo should represent what you do
Add a company description, location, and website.
• Use #hashtags in the description to help people find you
FOLLOW & POST
• Others in your industry• News sources, writers, bloggers• Clients, customers, competitors
• Anyone who might be relevant to your business!
Relevant articles, blogs, links, and studies
Photos, photos, photos
Videos
Events and community gatherings
Quotes
Run contests
Ask a question to foster engagement
Plus, make sure to...• Retweet and @mention content from your network
• Respond to those who tweet at you• Use industry-relevant #hashtags
But how do I measure my
efforts?
Apps like…
• Find new followers by searching Twitter bios
• Compare users of competitors
• Analyze, track, and sort followers
• Number of impressions your tweets received
• Average retweets, replies, and favorites
• Engagement rate
• Link clicks
