You’re All A-Twitter!Presented by Holly Ross (ntenhross) &

Rachel Weidinger (rachelannyes)

Your Presenters

Holly Ross

@ntenhross

Rachel Weidinger

@rachelannyes

@commonknow

HopusekeepingAsk questions any time via the chat window

Twittering today? Use #ntentweet and we’ll track it

Audio by phone: 866-740-1260Access code: 3979111

ReadyTalk Help: 800-843-9166

Slides and recording will be sent to you via email following the presentation

Agenda

1. What Twitter is

2. How it works

3. Options for sending and receiving updates

4. Twitter Management Options

5. Further resources

6. Q&A and wrap-up: Tweet you @bridgeconf, #bridge09!

What is Twitter?

Social networking and microblogging tool Answer this question: What Are You Doing? Your answers create a public timeline “Friends” subscribe to that timeline, and vice versa

Who Gives a Tweet? Listening Building Buzz Community Building Learning a thing or two

Who’s Using Twitter?

63% Male Largest age

demographic is 35-to-44-year-olds, or 25.9% of users.

Nonprofits on TwitterOrganization Handle Followers Post Freq* Content*

Red Cross RedCross 16,846 Every 1-2 days

Disaster updates; tips; casual tone

ACLU ACLU 3,679 6-8 per day Corporate messaging & tone

American Cancer AmericanCancer 6,657 6-8 per day Corporate messaging & promotion

GreenPeace Greenpeace 6,398 3 per day Dialog; corp. message; casual tone

Humane Society HumaneSociety 7,296 5-15 per day Dialog; Corp messaging; casual tone

Leukemia & Lymphoma

llsusa 756 Every 1-2 days

Corp message & tone

LiveStrong LIVESTRONG 18,194 7-10 per day Dialog; corp message; Lance

Lance Armstrong lancearmstrong 877,661 15-20 per day Personal diary; dialog; links to Livestrong

National Wildlife Federation

NWF 9,861 2-10 per day Dialog; Corp messaging; casual tone

*Over 3 most recent days (not counting weekends)

Twit-cabulary

Tweet: to post an update on Twitter Tweep(s): a person or people you know through

Twitter Followers: the people who subscribe to your updates DM: Direct Message – a private message sent through

Twitter Hashtag: the # sign followed by a word. A way of

identify the topics of various tweets. @: place the @ symbol before someone’s user name

to specify that the message is meant just for them (though it still shows up in your public timeline

Ready? Set up your account at twitter.com – just click

the big join button! Don’t rush into it! Remember that your profile is

how new followers will see you: Why are you using it? Who will use it? How will you know you are succeeding?

SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS

Set? Once logged in, type

what you’re doing in 140 characters or less

Click update and voilà! Your update will be broadcast to your followers & the public timeline

Follow! Use the Find People feature to scan your

Gmail, Yahoo or Hotmail address book Check out the Twitter Nonprofit Pack at

http://twitterpacks.pbworks.com/Non-Profits To find fellow Bridge attendees, check out the

list of people the @BridgeConf Twitter account follows.

How to Tweet Once logged in, type what you’re doing in 140

characters or less Click update and voilà! Your update will be

broadcast to your followers & the public timeline Message someone publicly by putting an @ in front

of their name in your update. This is visible on your Twitter page and is posted to the public timeline

You can also privately message someone via DM (Direct Message) using the link on that person’s profile as seen at the bottom right here:

Twitter & Privacy If you don’t want your updates to post to the

public timeline and you don’t want people to be able to follow you without permission, you can lock your profile

If your profile is not restricted then your tweets will be visible in Google search results

If the email address you used to sign up for Twitter is in someone’s address book, they can find you via the “Find” tool (of course this can be a good thing – depends on how low/high a profile you want to keep!)

Twit-equette Meet People

Follow to be followed Thank followers @ people you want to have follow you Read blogs of followers, esp. influencers.

Have Conversations It’s not ALL about you Give as good as you get Don’t Tweet just to hear your self talk Converse wisely

Make it Easy # relevant content Ask people to Retweet Keep retweet content well under 140 characters Use the 140 character limit as inspiration to write amazing copy

Organizing Your Tweets Desktop software makes it much easier to

manage the tweets of you and your followers.

Your Twitterverse

More Twitter ResourcesBeth Kanter’s Twitter Primer -

http://bethkanter.wikispaces.com/twitter_primer

We Are Media - http://www.wearemedia.org

Twitter Fan Wiki – compendium of resources - http://twitter.pbwiki.com/ 

CommonCraft’s “Twitter in Plain English” video -http://www.commoncraft.com/Twitter 

Tweetscan.com – search for tweets on a topic

Hashtags.org – search for trending hashtags

Q&A