How to run a successful web project

How to run a successful web projectJanus Boye | jb@jboye.com@janusboye

The international communityfor web and intranet professionals

10 years of Web progress

Buzzwords in 2002

Personalization

Mobile

Open source

Portals

Buzzwords in 2012

Social media

Mobile

Engagement

Analytics

Responsive web design

"Some problems cannot be solved no matter how much pizza you throw at them"

Why do Web projects still fail?

Priorities for success

1) Top tasks

”People don’t want a drill machine,they want a hole in the wall”

- Philip Kotler

Focus ontasks!

Digital productivity

2) Differentiate stakeholders

Who is most important =Who is loudest?

3) Ask for details

“Trust, but verify”

”The nice thing about standards is that there are so many of them to choose from”

Andrew S. Tanenbaum

Two (dirty) secrets

“Implement according to standards

plan according to your organisation”

“If you cut corners

you will bleed”

4) Forget about control

Coordinate !

5) Frequent releases

6) The web project manager role

1) Psychologist2) Anthropologist3) Ambassador4) Leader5) Specialist…..

7) The web project is really…

1) Organisation maturity project2) Communication project3) Marketing project4) IT project5) Business Process project6) Governance project7) Information management project…..

Enjoy the impact!

8) Keep going

“The darkest hour is before the dawn,as is the coldest”

9) Avoid too many new things

1) New technology2) New version3) New vendor4) New people5) New channels6) New features7) New campaigns8) New content9) New design…..

10) Be open

Sharing is caring!

1) Share planning and progress openly2) Share issues and risks3) Share success stories and lessons learned4) What’s the migration plan?5) The difficult customer is a taboo

The international communityfor web and intranet professionals

Good luck!

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Contact:Janus Boye

jb@jboye.com