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Building an IMC Plan: How to Make the Right Choices
How to get started
Then NowPrintDirect mailCollateralTradeshows
PrintDirect mailCollateralTradeshowsOrganic searchPaid searchCRMCPLEmail marketingBlogsSocialE-newslettersWebinarsVirtual tradeshowsEtc.Etc.Etc…
So how do you decide
You don’t.“They” decide.
Who’s “they”?
• How does your audience prefer to consume information?
• What kind of information do they value?
• What are your objectives? (branding, lead-gen, etc.)?
You need to know and understand your audience:
IMCMedia Partners
Primary Research
Sales and Product
Marketing
Historical Data
“A” “B” Testing
Web Analytics
Social Media
A
B
Marketing Communications
SalesProduct
Marketing
Industry Marketing
Distribution