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Taking the Social Media world by storm Pinterest has been populating the blogosphere and inspiring the imaginations of marketers round the globe.This Jolt & Bolt presentation tackles the social newcomer and expounds on why, how and who should be adding this visually stimulating tool to their marketing mix.
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presented by
presents
What is it and why should you care?
Kathy Hokunson
March 1, 2012
Intro to
Site-Seeker, Inc. 2012
• Founded in May 2011
• Ben Silberman, 1 of 3 founders,
is a former Google employee
• Currently no revenue model
• Valued at 200 million
What is it?
Site-Seeker, Inc. 2012
Pinterest is a Virtual Pinboard.
Pinterest lets you organize and share
all the beautiful things you find on the
web.
People use pinboards to plan their
weddings, decorate their homes,
and organize their favorite recipes.
Best of all, you can browse pinboards
created by other people. Browsing
pinboards is a fun way to discover
new things and get inspiration
from people who share your
interests.
“
”
What does it look like?
Site-Seeker, Inc. 2012
Site-Seeker, Inc. 2012
So how hot is it?
From January 1, 2012 to February 11, 2012 the daily user
count went from 810,000 to 2,000,000 . . . WOW!
By the Numbers
Site-Seeker, Inc. 2012
10.4 millionRegistered Users
9 millionMonthly Facebook
connected users
2 millionFacebook Users
97.9%of Pinterestfans are Female and
U.S. Residents
How does it compare?
Site-Seeker, Inc. 2012
According to Hitwise:
Today’s BOLT BUZZ WORD
CREATIVE
Site-Seeker, Inc. 2012
Getting Started
Site-Seeker, Inc. 2012
Ready to Pin?
Site-Seeker, Inc. 2011
What is a board?
Site-Seeker, Inc. 2011
Rules of the Road
Site-Seeker, Inc. 2012
Who’s on?
Site-Seeker, Inc. 2012
GoodNot so good:American Airlines
• 30 Followers
• nothing pinned
Lindt Chocolate
• 115 Followers
• 83 pins
Hillshire Farms
• 60 Followers
• 147 pins
Verizon Wireless
• 20 Followers
• no boards
Referral Traffic
Site-Seeker, Inc. 2011
So what?
Site-Seeker, Inc. 2012
Resources
• Hubspot
• Techcrunch
• Mashable
• Experian
• Hitwise
• Craftypod
Today’s resource links can be found at
http://bitly.com/AEUKrR
Site-Seeker, Inc. 2012
Questions?
Site-Seeker, Inc. 2012
Site-Seeker, Inc. 2012
jbuworkshop.eventbrite.com
Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2012
Download the Slide Deck @
Site-Seeker, Inc. 2012
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2012
Need more info?
Site-Seeker, Inc. 2012
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