Getting Started With Twitter

Getting Started on Twitter

Presented by:

Carlen Lea Lesser Assoc. Director Interactive Strategy

RTC Relationship Marketing

@carlenlea

July 28th, 2009

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Agenda

What is Twitter? Why use Twitter? Measuring Success Hands On

Creating Twitter Accounts Twitter Etiquette Finding People to Follow

Twitter and Time Management

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Twitter on Twitter

What: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely.

How: Twitter puts you in control and becomes a modern antidote to information overload.

Source: www.twitter.com/help

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What is Twitter?

Twitter in Plain English

Video By Common Craft is used by Twitter on their websitehttp://dotsub.com/view/665bd0d5-a9f4-4a07-9d9e-b31ba926ca78

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Hi, Martha! What are you doing?

Creating community in a modern, mobile society

It’s really not a new idea.

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Why Use Twitter? Discuss…

“Everyone else is,” isn’t a good answer.

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A few reasons to consider

Personal Professional

Keeping in touch Networking with opinion leaders

Connecting with favorite celebrities Sharing information

Breaking news, traffic alerts, etc. Keeping up with information

Knowing the latest memes (i.e. timewasters) Taking notes at conferences

Getting inspired Networking at conferences

Something to do instead of smoking Promoting your latest work

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Measuring Success

“ReTweets” Followers Replies Tracking links

Bit.ly Tr.im Twurl BurnURL Hootsuite

Friday Follows

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Hands On: Create Your Twitter Account

1 2 3

www.twitter.com Sign up! Fill out your profile

Upgrade your look: http://www.twitbacks.com/

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Twitter Etiquette

Reply to people: @username in beginning of post Retweet: reposting what someone else has posted (it’s a

good thing) begin post with “RT @username” Twitter Memes: begin with “#” called a “hashtag”

Especially useful at conferences or to bring together a conversation on a popular topic (#wman, #iranelection,#blamedrewscancer, #ironman)

#fail: easy way of saying something didn’t work #fridayfollow (alt #ff): tell people who you think is worth

following Don’t say, “did you get my tweet?”

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Fail Whale

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Finding People to Follow

“Find people” search: http://twitter.com/invitations/find_on_twitter

Topic search: http://search.twitter.com/ WeFollow.com Twitter Directory: http://wefollow.com/ See who people you follow are following!

@carlenlea is following: http://twitter.com/carlenlea/following

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Time Management

Start with your goals – think about how much time you NEED to spend

Start with 15 minutes, twice a day & stick to it. Don’t try to catch up on everything Don’t look back more than a few hours Don’t respond to everyone Expand as needed

Always check your @ replies

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Thank you!

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Appendix

Scams Safe partner authentication Going pro

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Twitter Scams

Don’t fall for these types of scams.

Note: The examples provided are intended as illustrative only.

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Safe Partners: Look for Twitter Authentication

Make sure you are only giving your information to Twitter. Check the URL to be safe.

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Going Pro…

Services provide advanced features for managing multiple accounts or corporate tweeting Tweetdeck Hootsuite CoTweet Splitweet Seesmic