Future of new media

FUTURE OF NEW MEDIA

Satyan Gajwani @satyangajwani

45,000,000 monthly unique visitors

TIMES INTERNET

the largest Indian digital group

Google Analytics

1,000,000,000

TIMES INTERNET

monthly page views

comScore

TIMES INTERNET

4 THINGS YOU NEED TO KNOW

1. ADS ARE CHANGING

MORE CHOICES, LESS TIME

SMARTER ADS

+ all users who clicked the innovation - show a banner for <5 times in next 30 days; all major sites in India

+ target gadget lovers, gamers on Times Network and Facebook news feed

+ target gadget lovers on their mobiles, whenever they are within 1km of a mall

ü  Homepage interstitial innovation ü  10 MM impressions

SMARTER ADS

ADS YOU HATE

ADS YOU LOVE

ADS YOU LOVE

1. ADS ARE CHANGING

PRETTY GOOD DOESN’T CUT IT

> 2. MOBILE IS THE NEW PC

MORE, FASTER

35% of visits

= 48% of pages viewed

SHORT BUT FREQUENT

Average time on

Mobile Average time on

Web = 1 3

HIGHER ENGAGEMENT IN TIER 2s

Rank City Mobile  Engagement  Index Web  Engagement  Index#1 Varanasi 2.40 0.80#2 Palakkad 1.95 0.51#3 Visakhapatnam 1.95 0.75#4 Solapur 1.79 0.80#5 Nanded 1.73 0.82#6 Vadodara 1.62 1.08#15 Srinagar 1.32 0.68#20 Hyderabad 1.11 0.87#24 Bangalore 1.01 1.00#33 Mumbai 0.95 1.16#37 New  Delhi 0.87 0.98#39 Thane 0.85 0.90#44 Gurgaon 0.74 1.22

TIMING MATTERS

Mobile visits peak late evenings

Web visits peak during the day

A DAILY HABIT

ALL ABOUT SPEED

> 2. MOBILE IS THE NEW PC

3. YOU DON’T OWN YOUR BRAND

HONEST SLOGANS

HONEST SLOGANS

HONEST SLOGANS

A BAD VIRAL

SAVE THE WHALES

SAVE THE WHALES

SAVE THE WHALES

SAVE THE WHALES

SAVE THE WHALES

HAVE A LITTLE FUN

3. YOU DON’T OWN YOUR BRAND

SO BE REAL AND LET GO!

4. YOUR BRAND: THE NEXT MEDIA CO

A SIMPLE PROCESS

BLURRED LINES

4. YOUR BRAND: THE NEXT MEDIA CO

THE FUTURE OF NEW MEDIA?

SMART

THE FUTURE OF NEW MEDIA?

FAST

THE FUTURE OF NEW MEDIA?

IMPULSIVE

THE FUTURE OF NEW MEDIA?

REAL

THE FUTURE OF NEW MEDIA?

YOU

Thanks for listening, @satyangajwani